Harford County's new tourism manager will be guiding the freshly launched 'Hello Harford' campaign that highlights the county's features.
Kristin Danley-Greiner, Patch Staff
Posted Fri, May 16, 2025 at 11:42 am ET|
HARFORD COUNTY, MD — A new approach to showing others how great of a destination Harford County happens to be has been unveiled by the Department of Economic Development.
"Hello Harford" incorporates strategic marketing efforts, innovative technology and collaboration from numerous invested parties. The county's new tourism manager, Jodi Marschhauser, is steering the ship as it sets sail, which includes using two new technology platforms purchased by the county that are available to all tourism-related organizations, Placer AI and Let’s Rallie.
Placer AI allows event organizers to understand visitor foot traffic and behavior in real time, such as when people are coming to events and where they’re coming from.
Let’s Rallie helps visitors and organizers of larger events with an interactive map showing exactly where each vendor is and allows real-time notifications for announcements, schedule changes and pop-up activities to communicate with attendees.
“Instead of guessing what is working—we will know. Instead of hoping people saw an ad—we’ll be able to track patterns and trends,” Marschhauser said. “This gives you a huge advantage as we build campaigns, schedule events and support local businesses in the ways that matter most.”
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Marschhauser brings to the tourism manager position more than 20 years of experience in the hospitality industry, specializing in meeting planning and project management with a global travel company.
"Throughout my career, I have developed strong vendor relations with hoteliers and destinations, ensuring seamless execution of events and programs. Additionally, I have successfully collaborated on marketing initiatives to drive brand visibility and growth within the hospitality sector," Marschhauser told Patch. "I love our county and to be able to promote the great experiences and businesses we have to offer and work with the amazing tourism stakeholders that make it happen was a once in a lifetime opportunity. I have a passion for helping people and connecting communities and this role encourages both."
Market research, conducted by a professional marketing firm hired by the county, prompted leaders to enhance how others see Harford County and reflect all that makes Harford unique. Based on that research, the county developed branding and has started digital marketing and targeted social media posts to reach and attract customers who might not otherwise have known about or thought of coming to Harford County.
The new Hello Harford logo, website and Facebook page identify the county as a friendly place that’s easy to reach for a weekend trip filled with festive events, natural beauty and outdoor recreation.
Marschhauser said the website and Facebook page were built to be the go-to hubs for information, stories, events and visuals that inspire visitors and locals alike.
“Whether someone’s planning a trip or already here looking for things to do, we want to make it seamless, engaging and exciting,” she told Patch. "It’s a perfect representation of who we are as a county. Friendly, vibrant with a nod to our agricultural culture and colors that promote neighborly and fun."
As the new tourism manager for Harford County, Marschhauser also will be visiting stakeholders and encouraging collaboration among them.
“Harford is already blessed to have tourists coming here each weekend — youth sports, weddings, festivals, etc., we attract people far and wide. While they’re here, we’ll make sure these visitors know everything there is to experience and enjoy in Harford County and to take advantage of more places to stay, things to do and places to see," Marschhauser said.
"This will involve the use of technology, but more fundamentally, it will involve facilitating communication and collaboration among all stakeholders — to ensure that you know what’s happening and that you feel part of the process; to ensure that new partnerships and collaborations are formed; and to make sure your information is known to visitors. And we’re here to help make those connections to benefit our visitors and your business,” she said.