In our Uniquely series, The State journalists bring you the quirky and cool, historic and infamous, beloved and unforgettable, and everything-in-between stories of what makes the Midlands remarkable. Story idea? [email protected].
Top off your gas tanks and ask the Lord for patience, Gamecocks fans.
The “fair game” is upon us.
One of the unique quirks — which is either charming or annoying, depending on your point of view — of University of South Carolina football fandom is the nearly annual October intersection of a Gamecocks home game at Williams-Brice Stadium and the South Carolina State Fair happening at the fairgrounds across the street.
It’s a moment when two of Columbia’s most time-honored fall traditions are entangled on a single day, leading to a cauldron of 100,000 people descending upon one specific area of the city, with the sounds of roosters crowing and “Sandstorm” blasting from the stadium as the aroma of elephant ears and Fiske Fries emanates from fairgrounds.
And this time around, when you consider all the factors at play, I feel like Saturday is tee’d up to be the Mother of All Fair Games.
First there is the game itself, as the Gamecocks (3-3) are set to welcome the No. 14 Oklahoma Sooners (5-1) for a 12:45 kickoff that will be broadcast on the SEC Network. While the 2025 season hasn’t worked out like most USC fans hoped — so far it’s been a lot like the State Fair’s Crazy Mouse ride, with lots of unexpected twists and whiplash-inducing turns — there is still a ton of interest in the Oklahoma game. This will be the first time the Sooners have ever visited Williams-Brice, and tickets are scarce. (You could find resales on StubHub in the $75 range as of Wednesday.)
Meanwhile, the State Fair will be going on all day on the other side of George Rogers Boulevard. Gates open at the fair at 10 a.m. Saturday and rides will go to midnight. (Admission stops at 9 p.m.) General admission tickets to the fair are $20 at the gate, or $16 if you buy them in advance online.
So, in summation: You have the fair starting at 10 a.m. and running all day. Then an SEC football game beginning at 12:45 p.m. The final day of the fair is Sunday, which means this is the last weekend for people who want to catch it. The weather on Saturday is forecast to be Chamber of Commerce perfect, 78 degrees with sunshine. The ballgame will likely be ending sometime after 4 p.m., and undoubtedly many families will pour out of Williams-Brice and right into the fair. The postgame hours will also coincide with a time many will be trying to get to the fairgrounds for the primetime evening hours when the lights of the midway shine the brightest.
Like I said, the Mother of All Fair Games.
For some, all the elements of a fair game lead to a significant measure of hair-pulling, teeth gnashing, and steering wheel pounding. And, hey, I get it. The whole scene around Williams-Brice on a gameday is already quite an animal. Throw in the State Fair on top of it, and you’ve got all the ingredients you need for elevated blood pressure.
But I’ve always been on the opposite side of the coin. I’m charmed by the overlap between the game and the fair.
You’d have to be pretty hard-hearted to not see some romance in the intermingling of the hallmark Southern tradition of SEC football and the deep-fried slice of Americana that is the State Fair. You can enjoy multiple things, you know.
And if the Gamecocks come up short against the Sooners, you can always go across the street to the fair and drown your sorrows in one of those big fresh-squeezed lemonades, and maybe take stock of your life in the fun house hall of mirrors.
But if USC wins? Funnel cakes and the Crazy Mouse until midnight, baby.
This story was originally published October 16, 2025 at 5:00 AM.