The owners say the expansion marks the beginning of a new chapter for the store, which will be bringing its expertise to the burbs.
NEWTOWN TOWNSHIP, PA — Pretty soon everyone in Bucks County and in Newtown will understand why people hate Steven Singer.
The iconic Philadelphia jewelry store - Steven Singer Jewelers - is coming to Bucks County and will be opening a new store at the Village at Newtown Shopping Center next to the Capital Grille.
“Get pumped because we are bringing the same exceptional service and stunning jewelry from Philadelphia’s Jewelers Row to our friends in Bucks County,” said the owners in a website announcement.
The owners said the expansion marks the beginning of a new chapter for the store, which they said is looking forward to bringing its expertise and passion to Newtown.
“Just like our iconic Philadelphia location, the Newtown store will feature an on-site jewelry workshop, offering expert diamond settings, sizing, repairs and cleanings. Whether you’re shopping for the perfect engagement ring, a meaningful gift, or simply treating yourself, our new space is designed to showcase all the gorgeous jewelry you’ve come to expect from Steven Singer Jewelers.”
So, why all the hate for Steven Singer?
According to the store’s website, it's all part of a clever marketing campaign that has its roots more than 20 years ago when a guy proposed to his girlfriend with a diamond engagement ring purchased at Steven Singer Jewelers. Naturally, she said yes.
Twenty years later, he bought her another ring to celebrate their 20th anniversary. She was so excited, she gave her husband an even better present.
Nine months later, the couple walked through the door to show Steven their new baby. The wife proclaimed, "I love Steven Singer," to which the man responded, "Here we go again. We're up all night with feedings and diaper changes. I hate Steven Singer."
“So there you go,” the website says. “The story of why men hate Steven Singer. And why women love him and his beautiful diamonds!”
The Story Behind Steven Singer
While some guys were flipping burgers and delivering newspapers, Steven's high school job was selling jewelry wholesale on Philadelphia's Jewelers Row.
Never content with being an average guy, he also completed courses in diamond residency, color stones, gem identification and cultured pearls at the Gemological Institute of America (GIA).
Things really kicked into gear on October 7, 1980 when Steven opened the doors to the first Steven Singer Jewelers in the heart of Philadelphia's Jewelers Row.
At just 22 years old, Steven earned the distinction of being the youngest first-generation jeweler on Jeweler's Row — the oldest (and second largest) jewelry district in the country. And, with his store measuring a scant 8' by 18', he also had the distinction of owning the smallest store on the street.
Being small didn’t stop him, the store’s website says. He had big ideas and an amusing way of selling exceptional diamonds. The store quickly gained a reputation as the place to go for “The most fun you’ll ever have…buying a diamond.”
In September 1999, Steven purchased his current store — a three-story, 6,500-square-foot, block-long building on the other corner of 8th and Walnut. The new store also afforded him the ability to create a full-service custom jewelry shop with a master jeweler, diamond setter, wax maker, designer and polisher. Ever the showman, Steven even designed the space so customers could watch their jewelry being made through a glass wall.