D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training, will open a new location in Roseville at 410 Roseville Square on Feb. 5. The group fitness facility employs a sports science-backed regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
In celebration of the new location’s launch, Roseville neighbors and residents are encouraged to stop by and meet the facility’s team at its grand opening event, which will also feature giveaways, training demonstrations and the chance to win an athlete sponsorship for one-on-one training at D1 Roseville.
Business partners Bill Sanders and Caleb Ineichen own the new location with plans to grow three more locations in the coming years. The duo will join a roster of existing D1 Training franchisees and owners, including professional athletes such as Super Bowl MVP Von Miller, Tim Tebow and Michael Oher.
With more than a decade of experience in the business industry, Sanders and Ineichen are poised for success as entrepreneurs in the fitness space. Sanders has been a multi-unit, multi-brand franchisee for more than a decade. This, paired with his experience as a collegiate athlete who suffered multiple knee injuries to improper training, align his business experience and personal passions to be successful with D1. Ineichen joins the D1 family after spending seven years in the military, before working in commercial development. Being able to support athletes of all ages, skill levels and push them to become better athletes on and off the field drove him to pursue the franchise opportunity.
“We are so excited to open the first of the four locations we are planning for the Sacramento area, starting here in my home community of Roseville,” Ineichen said. “Working with athletes of all ages will not only help them physically improve in their respective sports but build that mental toughness to help them grow as a person.”
D1 Training offers four age-based programs, including Rookie (ages 7-11), Developmental (12-14), Prep (15-18) and Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or their goals, regardless of age or athletic background.
“Bill and Caleb are the ideal candidates to bring the D1 Training experience to the Sacramento area,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome them to the D1 family and are confident in their ability to show the Roseville area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their appropriate edge. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know Bill and Caleb will do just that in Roseville and its surrounding communities.”
D1 Training has more than 85 performance centers open with more than 200 additional locations in various stages of development. The brand is seeking qualified and active community members to expand its footprint and help more people meet their fitness goals.
For more information on D1 Training Roseville, please visit https://www.d1training.com/roseville/?L=true or 916-633-7233.
For more information on D1 Training and franchise opportunities, please visit and https://www.d1franchise.com, call 615-465-0385 or email [email protected].