Terrain, Anthropologie Group's home and garden lifestyle brand, announced the official opening of Terrain at Wayland Village in Wayland, Massachusetts.The new location includes a retail store, all-season nursery, cafe, event venue and design services. Terrain at Wayland Village marks the brand's first location in Massachusetts, a state Terrain said was identified as a strategic growth market."Terrain continues to play an important role in Anthropologie Group's growth strategy, and the opening of Terrain at Wayland Village ...
Terrain, Anthropologie Group's home and garden lifestyle brand, announced the official opening of Terrain at Wayland Village in Wayland, Massachusetts.
The new location includes a retail store, all-season nursery, cafe, event venue and design services. Terrain at Wayland Village marks the brand's first location in Massachusetts, a state Terrain said was identified as a strategic growth market.
"Terrain continues to play an important role in Anthropologie Group's growth strategy, and the opening of Terrain at Wayland Village represents an exciting milestone as we expand the brand into Massachusetts," said Tricia Smith, global CEO of Anthropologie Group. "Greater Boston has long been an important market for our business, and we've built a strong community of customers who already know and love Anthropologie, and increasingly, Terrain. We're excited to bring the full Terrain experience to Wayland, creating a destination where customers can experience the brand's distinctive approach to gardening, thoughtful design and seasonal living in a community where we see strong alignment with what makes Terrain unique."
The location's features include:
"We're thrilled to open Terrain at Wayland Village and introduce Massachusetts to everything we have to offer," said Beth Smith, managing director of Terrain. "Terrain has always been about more than shopping; it's about celebrating the seasons, connecting with nature and creating spaces that bring people together. We look forward to welcoming customers into a destination they'll return to throughout the year for gardening, entertaining, dining and gathering with family and friends."
Terrain also announced a new partnership with the Massachusetts Horticultural Society, marking the brand's first garden partnership outside of Pennsylvania, with an annual unrestricted donation and ongoing storytelling across Terrain's channels.
Terrain at Wayland Village is now open at 297 Boston Post Road.
Terrain opened its flagship location in 2008 in Glen Mills, Pennsylvania, on the site of the J. Franklin Styer Nursery. It operates an online store and brick-and-mortar locations in Westport, Connecticut; Devon, Pennsylvania; Doylestown, Pennsylvania; and Wayland, Massachusetts.
In partnership with its sister brand, Anthropologie, Terrain introduced capsule shops at Anthropologie & Co. stores in Walnut Creek, Palo Alto and Los Angeles, California; Bethesda, Maryland; and Franklin, Tennessee. Terrain also has a capsule shop at the Brooklyn Botanic Garden in New York.