This post was contributed by a community member. The views expressed here are the author's own.
?GE Designs Will Host the 4th Annual GE Fam Fest from September 10 – 13. The main event is a big tent sale on Saturday from 10 a.m. - 2 p.m.
(Chaska, MN) – Summer is a time of year when festivals of all kinds happen nearly every day in Minnesota. For those who are into quilt making, an entire week of fun and celebration is planned in Chaska.
GE FamFest 2025 will be held both inside and outside the GE Designs headquarters building from September 10 to 13, 2025. GE Designs is a leading quilting brand and creative studio owned and operated by Gudrun Erla. The company is located at 125 Columbia Court North, Chaska, MN 55318.
“Since we are mostly online, but also have a brick-and-mortar location, we came up with the idea for the festival a few years ago to bring together our local, national and international customers. This event has grown from a one-day tent sale into what it is today,” said Atli Einarsson, 32, GE Designs’ Chief Operating Officer.
GE FamFest 2025 will be a four-day festival featuring classes, demonstrations, a tent sale and a few surprises. Most of the events are ticketed, but the tent sale on Saturday, September 13 from 10 a.m. to 2 p.m. is free. Discounted merchandise will be available for purchase.
GE FamFest 2025 officially kicked off on Wednesday, September 10, 2025, with a full day of quilting classes offered by GE Designs founder Gudrun Erla.
Planned for Thursday, September 11, 2025, is a half-day of classes. Between 9:30 a.m. – 12:30 p.m., students will be able to participate in a fun, fast-paced activity led by Gudrun Erla. The class will be tailored in such as way that both beginners and expert quilters can participate. Advance sign-up is required.
Also on Thursday, between 1:30 p.m. and 4 p.m., Gudrun’s husband, Kirk Johnson, who is known as Mr. HP, will be leading quilters on a tour of Prince’s Paisley Park. Johnson was the musician’s longtime drummer and producer.
“Kirk was the person who started the setup of the museum with Prince (when he was alive) and got it open with the Estate. During the tour, he is going to share personal stories of his time working with Prince,” said Gudrun, who added that the tour has been sold out pretty much since the day tickets became available.
On Friday, September 12, 2025, beginning at 10 a.m., there will be a VIP tour offered of the GE Designs warehouse. Plus, a free viewing party at Noon for Gudrun’s weekly online quilting show that is filmed at GE Designs’ Chaska headquarters.
Also planned for Friday, the GE FamFest Gala. The event goes from 6 p.m. to 8:30 p.m. and will feature a dinner, live music by Men of Motown, raffles, show & tell, demonstrations and Bingo hosted by Mr. HP. Sign-up is required and there will be limited seating.
Then on Saturday, September 13, GE FamFest wraps up with its signature event: the annual tent sale, which features discounted quilting supplies and fabric, demonstrations and exclusive product unveilings on the stage. The tent sale will be held between 10 a.m. and 2 p.m., is free and anyone is welcome to attend. There will be food trucks set up in the parking lot throughout the day, and live music up on the stage.
“People who are semi-interested in quilting, semi-interested in the community aspect of a festival, and looking for something fun to do on a Saturday morning or afternoon are going to have a great time at GE FamFest. There will live music and food. We hope a lot of people will come and check us out,” said Einarsson.
GE FamFest 2025 is just one of the many events GE Designs puts on for the community each year. During the holiday season, volunteers are invited to come to the company’s headquarters and spend a day in the classroom making quilts that are donated to those in need.
GE Designs donates all the materials and tools for the project, including access to state-of-the-art sewing machines. “Our holiday project benefits the CAP Agency and the Salvation Army’s Harbor Light Center in Minneapolis,” said Gudrun, who has been donating her own personally made quilts to the latter organization for years.
For more information about GE FamFest 2025, go to Gequiltdesigns.com/collections/ge-famfest
About GE Designs
Since opening its doors in 2020, GE Designs has been selling quilting tools and supplies to quilting enthusiasts in Minnesota and around the world. The company also offers both online and in person instruction for quilters at all skill levels.
For more information about GE Designs, go to Gequiltdesigns.com
About Gudrun Erla
Gudrun Erla, 52, started making quilts when she was a teenager living in Iceland. In 2000, she started up the first online quilting shop in Iceland. It was so popular, she opened two brick-and-mortar stores there soon after.
Just three years later at the urging of a salesman from America who liked her designs, she decided to move to Minnesota to grow her career as a designer. Soon, she was traveling around the world lecturing and teaching her techniques and patterns.
In 2014, a tool Gudrun had created to make cutting strips out of fabric easier got the attention of Creative Grids Rulers, and the company began manufacturing the Stripology Ruler. The long, transparent, acrylic ruler has a non-slip back and slits that help cut fabric quickly and accurately.
The ruler's markings allow users to cut strips of fabric in different widths without moving the ruler or measuring each time. Stripology rulers come in three different sizes, including the Stripology XL, which is the largest.
Once the ruler became available, Gudrun began incorporating its use into the lectures and demonstrations she was doing around the world. “When Covid hit, everything shut down,” and we pivoted the business,” said Gudrun.
With the help of her husband, Kirk Johnson, who used to work as a music producer for Prince, Gudrun began offering online classes in 2020. “Our business really took off during the pandemic,” she said.
By 2023, the company had started offering fabric as well and needed more space, so they moved into a warehouse in Chaska, Minnesota. The warehouse provides not just the room needed for storage and production, but a classroom and showroom as well.
“Our showroom is a lot different than other quilting shops where you walk in and see rolls of fabric, then must go to a salesperson and get it measured out and cut. What we do is curate all the fabric for you. So, if you buy a bundle of fabric, you’ll get pre-cut fabric that goes together,” said Einarsson.
In addition to their curated bundles, GE Designs also sells a wide variety of fabrics from the United States and around the world in pre-cut sizes: 1/2-yard, 1-yard and 3-yard cuts. “It really makes a difference for us as an e-commerce platform to have the fabric pre-cut. Typically, orders are shipped out the same day they are placed or the next day, so customers can get to their sewing faster,” said Gudrun.
GE Designs also sells quilt backings, Stripology Rulers, GEasy Ruler Stickers, GEasy Point Trimmers and copies of the 27 quilting books Gudrun has written. Her latest title, “Panel Mash-Up!”, is a collaboration with Minnesota quilt designer Doug Leko. The book was officially released earlier this year.
Copies of all of Gudrun Erla’s books will be sold during GE FamFest 2025. Go to GEquiltdesigns.com/collections/books-downloads-patterns to see all the books available.
Schedule for GE FamFest 2025
Thursday, September 11, 9:30 a.m. – 12:30 p.m.
A half-day Lil’ Patterns Class will be offered. The fun, fast-paced activity will be led by Gudrun Erla, and is perfect for both beginners and expert quilters. Advance sign-up is required.
In addition to the class, on Thursday from 1:30 p.m. to 4 p.m., an exclusive guided tour of Paisley Park will be offered. The tour of Prince’s legendary home will be led by his longtime drummer and producer, Kirk Johnson. This event is already sold out.
Friday, September 12, 10 a.m. – 2 p.m.
There is a lot to see at the headquarters of GE Designs Iceland. A VIP warehouse tour and studio watch party is planned for Friday, September 12, 23025, from 10 a.m. to 2 p.m. Guests will be part of a live Tipsy Tuesday-style taping! Sign-up is required.
Also planned for Friday, the FamFest Gala. The event goes from 6 p.m. to 8:30 p.m. and will feature a dinner, live music, raffles, show & tell, demonstrations and Bingo hosted by Kirk Johnson, a.k.a. Mr. HP. Sign-up is required and there will be limited seating.
Saturday, September 13, 10 a.m. to 2 p.m.
GE Designs Iceland’s annual Tent Sale featuring huge discounts on fabric, kits, tools and much more will be held on Saturday, September 13 between 10 a.m. and 2 p.m. The event will feature live stage demonstrations, presentations, live music, and special guests. Come Shop, snack and stay a while. There will be food trucks on site.
The views expressed in this post are the author's own. Want to post on Patch?