, Chicago’s largest Mexican immigrant-founded fast casual restaurant with more than 15 locations throughout Chicago, has announced it is set to open three more locations in the Chicagoland area, starting in April 2024.
As demand for Cilantro Taco Grill’s authentic Jaliscan flavors continues to rise across Chicagoland, the new locations will open in Bensenville, Bloomingdale, and Des Plaines. These corporate restaurants will be overseen by the founder of Cilantro Taco Grill himself, Temoc Morfin, and the brand’s C.O.O., Gerardo Morfin, bringing the same quality and neighborhood feel to each new location.
Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring his culture’s flavors and recipes to the masses by his father, ‘Don Javi’ Morfin. The brand has been thriving since the first location opened in 2013, expanding to 15 total locations in the competitive Chicagoland market. The family-owned franchise has created a new category in Mexican food: The authentic flavors of a Jaliscan taqueria and the scalability of Chipotle, all under the same roof.
“We started Cilantro Taco Grill here in Chicago with one location and a dream to bring fresh, high-quality food to our community. There is love for our brand in Chicago and we are excited to continue to grow and expand across the nation,” said Morfin. “We’re creating pathways that will bring wealth to the Latino community through franchising, that’s why we’re also expanding office space and hiring top talent to support our nationwide demand
Cilantro Taco Grill recently launch its franchise opportunity, with the support of Armando Christian Perez (Pitbull) and Fransmart – the global leaders in franchise development. Together, they aim to grow what they believe to be the next generation of Mexican fast casual concepts to more than 1,000 units worldwide over the next 10 years.
Cilantro Taco Grill is currently vetting qualified multi-unit owners to bring the authentic Mexican brand to their local market. Ideal franchisees have prior franchise experience and a passion for serving the classic, craveable flavors of Jalisco. Franchisees receive expert training and guidance from the Cilantro Taco Grill team, in addition to a high-end tech stack that features digital menu boards and a highly popular rewards program. Cilantro Taco Grill also features multiple revenue streams for franchisees with a popular catering program and bottles of their ultra-popular house salsa consistently flying off shelves.
Interested franchisees may submit inquiries and applications online at www.fransmart.com/cilantro-taco-grill.
About Cilantro Taco Grill
Cilantro Taco Grill’s story begins with ‘Don Javi’ Morfin, who immigrated from Guadalajara, Jalisco to Chicago with his wife, Alicia, and 11 children. His son, Temoc Morfin, Cilantro Taco Grill’s founder, realized that sharing his ancestors’ recipes, flavors, and spices through culinary arts was his true passion and this way, he would be able to contribute to creating jobs and help others to be successful. Thanks to the collaborative effort of Temoc’s family, Cilantro Taco Grill was born as a fast-casual restaurant fueled by the authentic flavors of Mexico, the heart of Don Javi, and the vision of Temoc.
The first Cilantro Taco Grill opened in 2013 in the Stone Park neighborhood of Chicago. Since then, the Morfin family has opened 15 total locations across the greater Chicagoland area. The brand focuses on authentic Mexican recipes that showcase the flavors they brought with them from the heart of Jalisco. The brand’s exceptional unit economics and advanced tech-stack attracted the attention of Grammy Award winner Armando Christian Perez (Pitbull), who’s partnered with Fransmart’s CEO Dan Rowe to launch the nationwide franchising efforts for the brand. For more information, visit www.cilantrotacogrill.com.
About Fransmart
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. For more information, visit www.fransmart.com.