LITCHFIELD — A recent cold and rainy day found Rachel O’Mara behind the counter of her Route 202 store, Rachel’s Quality Consignment. A customer added to a growing pile of purchases on the octagon-shaped counter, the nerve center of the spacious store.
The phone rang, with customers checking in on their items. Meanwhile, O’Mara continued her constant task: sorting consignments, fitting them on hangers, and hanging them on a rack.
O’Mara said the store is 27 years in business, and she has owned it for 20. She began as an assistant there when she was in high school. When the owner was ready to sell, she decided to take it over. She added her name to “Quality Consignment” and ran it on her own.
She later moved from a strip of retail spaces next door to Patty’s Restaurant to a free-standing building less than a quarter-mile away. Her husband, Marc, renovated the interior, creating a bright retail space with large windows and plenty of custom wood shelving.
The larger area allowed O’Mara to expand her inventory, and it is now a designer bargain-hunter heaven, with brands ranging from Hermes to Coach, Betsey Johnson to Chicos, and everything between. Along with a wide variety of clothing and shoes for women, men and children, Rachel’s has an impressive collection of handbags, jewelry, watches, small houseware items, collectibles and scarves. The store’s interior displays and decorative front windows change with the seasons and the trends.
“I like to think of Rachel’s as a place where you can get good quality — great quality, at TJ Maxx prices,” she said. “I’m picky about what I take in. If it’s worn out or stained, I’m not selling it. Most of the things in here are new or nearly new. Often they’ve never even been worn.
“I love the idea of repurposing everything,” she said. “Everything here is consigned. I have customers from Litchfield, Bethlehem, Goshen, Kent. ... And then I have weekenders, who are from New York. They all like shopping here and consigning here.”
Last spring, O’Mara had prom dresses hanging in her display windows. When asked what was trending and popular this year, she said it wasn’t prom or wedding attire.
“No high heels, either — I’m not taking those in right now,” she said. “Nobody’s going to work, they’re all at home, so they’re not dressing up at all. There are no big weddings this year, either.”
What’s popular is gear for hiking and other outdoor activities, and more casual clothing. “People are looking for things from Patagonia, for example,” she said.
When the state shut down all nonessential businesses in March 2020, O’Mara was closed until June. When she returned to work, it was summer, and she had a store full of winter clothing.
“I took everything and put it outside in 25 garbage bags, and put up a sign that said ‘Free,’ and it was gone,” O’Mara said. “That’s what I do with the things I haven’t sold. I leave them out for people in need, and someone always takes them.”
When she reopened, people were worried about coming inside because of COVID-19.
“It was unsettling to see people so worried,” O’Mara said “I even had a customer who wanted curbside pickup, and I’d go out to her car with something she wanted so she didn’t have to come inside. I also opened early for another customer, so she didn’t have to be around people. But it’s calmed down since then. Lots more people are coming in, but it’s still slow.”
She has taken care to clean her counters, dressing rooms, door handles and other public spaces in the store frequently during the day. “I also spray the clothes with disinfectant,” she said.
The consignment store may be spacious, but it’s full of things to look over. The main room is dedicated to women, from the displays of pretty spring and summer tops to shorts and capris, jeans, jackets and sweaters in every color and type of fabric. Collections of shoes start on the floor in the main area, and lead shoppers into the men and children’s room in the back. That space is also filled with clothing and accessories for kids and babies, with the men’s collection of pants, shirts, jackets, sweaters and shoes displayed along an entire wall.
O’Mara is hoping for a busy spring and summer season. “I am meeting a lot of new customers, many from New York,” she said.
Her children, ages 14, 12 and 10, are in various stages of school. “Litchfield Middle School is closed right now, but Litchfield High School is open. It’s hard to keep up sometimes because it’s inconsistent. I did Facetime with my daughter the other day, helping her make a grilled cheese sandwich while I was at work.”
Overall, O’Mara is happy that things are getting back to a routine again.
“I enjoy being open. I love seeing people every day, she said. “I know a lot of people are still working from home, but I need a purpose to get dressed up and go.”
To reach Rachel’s Quality Consignment, call 860-567-5656, or visit www.rachelsconsignment.com or on Facebook.
March 21, 2021
Emily M. Olson is the community editor for the Torrington Register Citizen, the New Haven Register and the Middletown Press.
She is a 1997 graduate of Western Connecticut State University with a degree in English and a minor in journalism.
She started her career at the Patent Trader newspaper in Westchester County in 1998. After a brief period as a reporter with the Register Citizen in 1999, she joined the former Housatonic Publications group as a reporter. She was managing editor of the former Litchfield Enquirer and helped run the weekly newspapers at Housatonic and the Litchfield County Times. She returned to the Register Citizen in 2009.