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Taking care of your Loved One Is What We Do BEST!

It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In Fairfield, CT

Home Care Fairfield, CT

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting Ogden House in Fairfield, CT gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Fairfield, CT is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Fairfield, CT

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“The staff at ABC has been wonderful! It's easy to reach them, they are responsive, respectful, and cheerful. This was the first step in getting outside assistance for our Mom and we were so impressed with how thorough the care was - the first helper checked to see that her home was safe and that she knew how to use her cell phone. We'd highly recommend using their in home care.”

Peg L.
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TESTIMONIALS

“We would like to express our appreciation and thanks for the in-home care that Always Best Care is providing our parents. You have guided us through this very difficult time and have helped us deal with my mother’s illness and her inability to care for my dad. Your caregivers are very capable and caring, and your staff is competent and thorough. We believe this makes your company invaluable to families with loved ones in need of assistance. We would recommend Always Best Care to anybody in search of quality care for their loved one. Thank you for all you and your staff do.”

Hunter L.
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TESTIMONIALS

“I just wanted express our thoughts about Mary, who was the caregiver for the weekend. We all thought she was wonderful!! I think her biggest strength is that she sees the work, needs little/to no direction, offers to take things out of our hands, and is a true-go-getter. For Billie, this type of help is great since she feels like she can take some time to rest and trust all is okay. Mary works hard and is also very patient. I really think Mary is a natural dealing with elderly. She is patient and kind! Anyway, what I wanted to ask is if Mary can be the consistent caregiver for the weekends. The other 4 caregivers that I have met are also very nice. We would like Mary as much as possible as she is punctual, and as I mentioned before, sees what needs doing. She is focused on what she can do to help. She doesnt just sit there next to Bill, she has eyes in the back of her head and goes the extra mile. Anything that needs to get done, she says no wait, let me do it if she hasnt already initiated it herself. She seems to have endless energy and never complained. I just felt compelled to drop you a this note to let you know how impressed we were with her. Thanks”

Petra D.
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TESTIMONIALS

“Excellent company, very experienced management and staffs. Highly recommend”

Fiona S.
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TESTIMONIALS

“Thank you so much for your kind , personalized service. My mother was always resistant to have someone come into her home to help care for her, but she is very, very pleased with Betsy. Not only does she have someone to keep her company and meet her physical needs—her kitchen is looking cleaner than I have seen it in a while. Thank you again. Your kind manner was reassuring to my mother and to me, and you have made the process of caring for my mother at home easy, and provided me with much needed relief so that I can actually return to work with a calm mind.”

Varner M.
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TESTIMONIALS

“We would like to express our appreciation and thanks for the in-home care that Always Best Care is providing our parents. You have guided us through this very difficult time and have helped us deal with my mother’s illness and her inability to care for my dad. Your caregivers are very capable and caring, and your staff is competent and thorough. We believe this makes your company invaluable to families with loved ones in need of assistance. We would recommend Always Best Care to anybody in search of quality care for their loved one. Thank you for all you and your staff do.”

Fiona H.
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TESTIMONIALS

“Always Best Care Services is a good place to get good care. The employees would do their very best to take care of you in your time of need. I will recommended this facility to family and friends. I want to thank you so much for the exceptional care you took of my dad. I hold your agency in the highest regard and you have my deepest appreciation.”

Jaymie B.
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TESTIMONIALS

“My mother was in need of help after she broke her hip at 101 years old. She refused to leave her home. Susan Oderwald took wonderful care of her. She found caregivers for her who treated her with kid gloves and she herself went above and beyond by getting papers signed, visiting her in the hospital and fetching things for her. I don't know what I would have done without her, since I live 3,000 miles away. I highly recommend her, her services and her staff of caregivers.”

Susan A.

What is Non-Medical Senior Care in Fairfield, CT?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Fairfield, CT

Types of Elderly Care in Fairfield, CT

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Fairfield, CT
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Fairfield, CT
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Riverside Park in Fairfield, CT with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Fairfield, CT
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local BONDA Restaurant or visit Fairfield Burr Homestead, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Fairfield, CT

Benefits of Home Care in Fairfield, CT

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Fairfield, CT, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Fairfield, CT

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your CT's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Fairfield, CT

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Fairfield, CT understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Fairfield, CT

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Fairfield, CT

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Sturges Ridge of Fairfield Assisted Living Memory Care
  • Maplewood at Southport
  • Sunrise of Fairfield
  • River Valley Retirement Community
  • Benchmark Senior Living at Split Rock
  • Monarch Spring Meadows
Home Care Fairfield, CT

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Fairfield, CT

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Fairfield, CT 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Fairfield, CT

Latest News in Fairfield, CT

Measles Case Confirmed In CT: Here's Everything You Need To Know

The state Department of Public Health said there is a confirmed case of measles in an unvaccinated Fairfield County child under the age of 10.This is the first case of measles in Connecticut in more than four years. Nationwide, more than 1,800 cases of measles have been reported in 2025 — the most since the virus was declared eliminated in the United States in 2000 and the most cases in more than three decades, according to the International Vaccine Access Center.The child recently traveled internationally and began showi...

The state Department of Public Health said there is a confirmed case of measles in an unvaccinated Fairfield County child under the age of 10.

This is the first case of measles in Connecticut in more than four years. Nationwide, more than 1,800 cases of measles have been reported in 2025 — the most since the virus was declared eliminated in the United States in 2000 and the most cases in more than three decades, according to the International Vaccine Access Center.

The child recently traveled internationally and began showing symptoms of measles several days later. Those symptoms included cough, runny nose, congestion, fever and eventually a rash starting at the head and spreading throughout the body.

Measles is a highly contagious diseases that can spread quickly through the air when an infected person coughs or sneezes. According to the CDC, 9 out of 10 unvaccinated individuals who encounter an infected person will become infected with the measles virus.

Measles can be dangerous, especially for children under the age of five. About 1 in 5 unvaccinated people in the U.S. who get measles end up being hospitalized, officials said.

Symptoms of measles generally begin 7–14 days after the exposure to an infected person. A typical case of measles begins with mild to moderate fever, cough, runny nose, red eyes, and sore throat.

Three to five days after the start of these symptoms, a red or reddish-brown rash appears, usually starting on a person's face at the hairline and spreading downward to the entire body. At the time the rash appears, a person's fever may spike to more than 104 degrees Fahrenheit.

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"The single best way to protect your children and yourself from measles is to be vaccinated," said DPH Commissioner Manisha Juthani, MD. "One dose of measles vaccine is about 93% effective, while two doses are about 97% effective. We must ensure we continue to protect those who matter most — children and other vulnerable people — from vaccine preventable illnesses through on-time vaccination."

DPH, the American Academy of Pediatrics, and several other organizations recommend children get two doses of MMR vaccine, starting with the first dose at 12 through 15 months of age, and the second dose at 4 through 6 years of age. A total of 98.2 percent of Connecticut students were vaccinated with 2 doses of MMR by kindergarten, health officials said. The state's MMR vaccination rate is the highest in the country, officials said.

Connecticut reports first measles case in 4 years amid nationwide outbreak

The state Department of Public Health says an unvaccinated child under the age of 10 in Fairfield County contracted the virus after traveling internationally.FAIRFIELD, Conn. — An unvaccinated child under 10 years old in Fairfield County is Connecticut's first confirmed case of measles in more than four years, the state Department of Public Health announced Wednesday.This announcement comes as the United States has seen more than 1,800 cases of the virus in 2025, the most since it was deemed eliminated in the country in 2...

The state Department of Public Health says an unvaccinated child under the age of 10 in Fairfield County contracted the virus after traveling internationally.

FAIRFIELD, Conn. — An unvaccinated child under 10 years old in Fairfield County is Connecticut's first confirmed case of measles in more than four years, the state Department of Public Health announced Wednesday.

This announcement comes as the United States has seen more than 1,800 cases of the virus in 2025, the most since it was deemed eliminated in the country in 2000, according to data from the International Vaccine Access Center.

A DPH spokeswoman said that the child recently travelled outside the country. A few days after returning, they began to show symptoms of measles. These include a cough, runny nose, congestion, fever and rash starting at the head.

Measles is an airborne virus that is highly contagious. The Center for Disease Control and Prevention says that nine out of 10 unvaccinated people who are exposed to the virus will become infected.

“The single best way to protect your children and yourself from measles is to be vaccinated,” Connecticut DPH Commissioner Manisha Juthani said. “One dose of measles vaccine is about 93% effective, while two doses are about 97% effective. We must ensure we continue to protect those who matter most – children and other vulnerable people – from vaccine preventable illnesses through on-time vaccination.”

Connecticut's has the country's highest rate of vaccination against measles, mumps and rubella, with more than 98% of students receiving both doses of the vaccine by kindergarten, according to the Statewide School Immunization Survey.

RELATED: How to protect against measles virus while cases are on the rise in New Mexico and Texas

Jack Spiegel is an Assignment Desk Editor and writer at FOX61. He can be reached at

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Theme & Details Released For Fairfield Arts Commission's Artistic Visions Challenge

FAIRFIELD, CT — The Fairfield Arts Commission is seeking local student and adult artists to submit works of art for the Artistic Visions Challenge. The challenge was kicked off last week with an Arts Mixer held in the Warehouse at the Fairfield Theatre Company.Now in its second year, the Artistic Visions Challenge is a townwide, juried art competition aimed at encouraging artists to collaborate and create art in new and unique ways. The competition is open to student artists, ages 10-19, and adults (ages 20+) that either work, r...

FAIRFIELD, CT — The Fairfield Arts Commission is seeking local student and adult artists to submit works of art for the Artistic Visions Challenge. The challenge was kicked off last week with an Arts Mixer held in the Warehouse at the Fairfield Theatre Company.

Now in its second year, the Artistic Visions Challenge is a townwide, juried art competition aimed at encouraging artists to collaborate and create art in new and unique ways. The competition is open to student artists, ages 10-19, and adults (ages 20+) that either work, reside or attend school in Fairfield. Artists in each age category will compete for a first prize of $1,000.

The theme of this year’s challenge is to create a work of art that makes a statement about the nation’s 250th anniversary.

"Artists are tasked with bridging America’s past and present in interpretative ways to address this theme," organizers said. "Additionally, participants are required to create art that not only reflects the given theme, but also much have at least one collaborative element from the other age group and incorporate 'America’s 250th' and at least one 'Easter Egg' — a hidden message or reference to Fairfield.

From the announcement:

Eligibility & Entry Details:

Open to student artists, ages 10-19 as well as adults (ages 20+) who either work, reside or attend school in Fairfield.

The Commission encourages participants to push their creative limits, whether through a unique technique or by a mash-up of traditional art forms to create something new. A quick overview of the rules and guidelines can be found here.

To help build community, foster intergenerational collaboration and enrich the creative process, participants will need to attend one of two planned collaboration events to share ideas, insights, techniques and inspirations. The Fairfield Arts Commission will be hosting the first of these collaboration station events on January 15th, from 6-8PM at Fairfield Theatre Company, located at 70 Sanford Street. The event is free to attend, though advance registration is requested. All participants are asked to indicate their attendance plans by registering here.

The Fairfield Arts Commission gratefully acknowledges the continued support of the Connecticut Department of Community & Economic Development, Office of the Arts, in its work. Individuals or businesses that have a passion for the arts and may be interested in sponsorship opportunities should contact the Fairfield Arts Commission at (203) 256-3120 or [email protected] for more information.

About the Fairfield Arts Commission

The Fairfield Arts Commission is an official body of the Town of Fairfield, comprised of nine volunteers appointed by the First Selectman. The purpose of the Fairfield Arts Commission is to stimulate, foster, facilitate and encourage the development and appreciation of artistic and cultural activities within the Town of Fairfield. Following their appointment, the members applied for and received statewide recognition of Fairfield’s first cultural district in June 2025.

Date Set For 13th Annual Fairfield Holiday 'Shop & Stroll'

The popular event features local retailers that will extend their hours and offer hors d'oeuvres and seasonal refreshments.FAIRFIELD, CT — The Town of Fairfield and the Fairfield Chamber of Commerce will co-sponsor the 13th annual Fairfield Holiday “Shop & Stroll” from 6 p.m. to 9 p.m. on Dec. 11, officials announced.Local retailers participating in the event will extend their hours and offer hors d’oeuvres and seasonal refreshments. Carolers and student musicians from area schools are scheduled to...

The popular event features local retailers that will extend their hours and offer hors d'oeuvres and seasonal refreshments.

FAIRFIELD, CT — The Town of Fairfield and the Fairfield Chamber of Commerce will co-sponsor the 13th annual Fairfield Holiday “Shop & Stroll” from 6 p.m. to 9 p.m. on Dec. 11, officials announced.

Local retailers participating in the event will extend their hours and offer hors d’oeuvres and seasonal refreshments. Carolers and student musicians from area schools are scheduled to perform throughout the evening.

"This is a great opportunity to support our local businesses and get your holiday shopping done while enjoying a fun night out with family or friends," said Mark Barnhart, Fairfield’s director of community and economic development, in a statement.

Added Chamber President Beverly Balaz, "The Chamber of Commerce is happy to be partnering with the Town on this festive event as it will give our businesses another opportunity to open their doors to the community, meet new customers from surrounding towns and together, help celebrate the holiday season with a wonderful shopping experience!"

Barnhart also encouraged shoppers to take part in Small Business Saturday on Nov. 29, the weekend after Thanksgiving. The town and Chamber of Commerce will host a welcome station at the Holiday Market at Greenfield Hill Commons from 10 a.m. to 2 p.m., where visitors can receive a complimentary “Shop Small” canvas bag donated by American Express, along with other giveaways while supplies last.

Small Business Saturday was launched in 2010 to highlight and support small retailers. "[Fairfield] is pleased to serve as a neighborhood champion for this event," Barnhart said. "'Small Business Saturday' is a terrific opportunity to kick off the holiday season by remembering the small businesses that help make Fairfield special, and we would encourage all to 'Shop Small' throughout the year, but especially during this festive time of year."

Businesses interested in participating in or sponsoring the Holiday Shop & Stroll may contact Mary Alice Limperopulos, marketing and business development manager, at 203-256-3120 by the end of business on Nov. 17.

Mixed Signals: The Impact of Emoji Use on Consumer Understanding

This post was contributed by a community member. The views expressed here are the author's own.Whether a laughing face, a crying face, heart or heartbreak symbol, the meaning of an emoji often depends on the receiver's interpretation.Press releaseFAIRFIELD— Emojis may be seen as fun and colorful, but they’ve become a serious tool in consumer marketing strategy. New research by a Fairfield Dolan professor of marketing explores how a deep understanding of emojis—and their varying interpretations across ...

This post was contributed by a community member. The views expressed here are the author's own.

Whether a laughing face, a crying face, heart or heartbreak symbol, the meaning of an emoji often depends on the receiver's interpretation.

Press release

FAIRFIELD— Emojis may be seen as fun and colorful, but they’ve become a serious tool in consumer marketing strategy. New research by a Fairfield Dolan professor of marketing explores how a deep understanding of emojis—and their varying interpretations across generations—can significantly impact marketing effectiveness.

Rajasree Rajamma, PhD, the Thomas Fitzgerald Endowed Chair of Marketing and a professor of marketing at the Charles F. Dolan School of Business, defines consumer confusion as “the mismatch between a company’s intended meaning for an emoji and the consumer’s actual interpretation.”

Whether it’s a laughing face, a crying face, or a heart or heartbreak symbol, the meaning of an emoji often depends on the receiver’s interpretation—and that interpretation is often shaped by culture.

In her latest research, titled “Consumer Confusion: Examining Emoji use in Online Communication,” Dr. Rajamma and her co-authors examine how differences between a company’s intended use of an emoji and consumers’ interpretations can lead to confusion—and even have the potential to pose “significant risk for brand communication.”

Take the skull emoji, for example. According to Dr. Rajamma, this emoji is traditionally associated with death or horror by older generations, whereas Generation Z uses it to express being “dead” from laughing. That distinction, she said, is one of the reasons she and her colleagues urge companies and managers to remain alert to consumers’ shifting emoji usage in order to proactively mitigate misunderstandings.

Dr. Rajamma noted that when companies use emojis such as the “disappointed face” in promotions, consumers often interpret the message differently—and may even view it as unprofessional—creating a marketing risk and missing the mark with the intended audience.

“When a brand attempts to use this emoji to connect with Gen Z, other consumers may become confused, potentially causing the message to backfire,” Dr. Rajamma said. Messages that are “lost in translation” can pose serious financial risks for companies.

A study by Adobe found that 71 percent of Gen Z consumers are more likely to buy from brands that use emojis in their messaging. However, the research highlights that it’s not just about using emojis, it’s about using the right ones for your company’s audience.

Published in the Internet Research journal, the “Consumer Confusion” research article was authored by Dr. Rajamma alongside Lin Lu, PhD, assistant professor of analytics in the Dolan School of Business, and Qin Sun, PhD, associate professor of marketing at California State University. The Dolan School of Business designated the study a top publication. Internet Research carries an "A" ranking in the Australian Business Deans Council (ABDC) Journal Quality List, a widely recognized benchmark for evaluating business scholarship, and one used to measure research quality within Fairfield Dolan.

Dr. Rajamma, an expert in consumer behavior, summarized their research findings simply: “Successful communication means consistently seeing things from your audience’s perspective to keep your message clear.'"

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