BRANFORD — The scheduled three-part public hearing on a developer's application to build a 106,700-square-foot BJ's Wholesale Club on the same East Main Street property where a bid to build a Costco warehouse club was centered a decade ago will now become a four-part hearing.
The Planning and Zoning Commission announced the fourth session to hear the arguments and experts from two community organization intervenors in the proceedings, after neither intervenor was prepared to proceed during a 2 1/2-hour virtual meeting Thursday night.
Several dozen people attended on the online Zoom platform. Others watched on Branford Community TV and YouTube.
The developers, Sound Development Group LLC & BJ’S Wholesale Club, Inc., presented some changes and responded to questions during the second session of what essentially is one long public hearing, which began Oct. 1. Representatives detailed a number of changes in response to previous questions and comments from PZC members and the PZC-hired peer reviewer, engineering consultant Nicolas Moss of Fuss & O'Neill.
More News
It began with the PZC unanimously approving the petition of a second community group, the Branford Land Trust, which now has joined the previously-approved Branford Citizens for Responsible Development organization as an intervenor.
Article continues below this ad
The next installment of the public hearing, to take place in person on Oct. 29 at 6 p.m., will be devoted entirely to public testimony. But its location, originally announced as the Branford High School auditorium, has been changed to the auditorium at Francis Walsh Intermediate School, 185 Damascus Rd., PZC Chairman Charles Andres said.
The fourth session is likely to take place virtually on Zoom after the Oct. 29 session, possibly at the PZC's next regular meeting on Nov. 5, although the date has not yet been finalized, said Andres and Deputy Director of Planning, Conservation & Development Jaymie Frederick.
The Zoom address for the meetings is https://us02web.zoom.us/j/82772420034. All of the meetings are broadcast on BCTV and streamed on Branford's YouTube channel. Members of the public also may email written testimony to [email protected].
The development site, on land at 569 and 573 East Main St. just off Interstate's Exit 56, is owned by former Hilltop Orchards co-owner Wayne Cooke. It is behind the Super Stop & Shop store on Leetes Island Road.
In addition to the warehouse club itself, the application includes a 16-pump gas station, a 7,600-square-foot sit-down restaurant, two 2,800-square-foot "quick-serve" restaurants with drive-through lanes and a 16,000-square-foot retail strip with a drive-through at one end, according to the application.
The Oct. 1 session was devoted entirely to the presentation of the developers. Thursday's second session included an additional presentation by the developers' represenattives, brief opening statements by attorneys for the two intervenors and discusion about the future sessions.
New Haven attorney Majorie Shansky presented the plan on behalf of the developers, joined by Phil DeGennaro, principal of Sound Development Group, BJ's Site Development Manager Jeff Black and Kevin Solli and Luke Mauro, environmental and traffic engineers from Solli Engineering of Monroe.
Among the changes Solli mentioned were modifiying the Leetes Island Road driveway to a accommodate fuller movement, slight modifications to make a driveway behind the building one-way and removing the proposed traffic signal at the main entrance and replacing it with a stop sign.
"This site is uniquely located with direct access from I-95 northbound and southbound" via East Industrial Road, Solli said, adding that "the analysis does indicate that the area roadway network can accommodate the traffic and provide acceptable levels of service."
Solli also pointed out, as he did on Oct. 1, that 'the project, for which the applicant is seeking a planned development district — a form of zone change — offers a considerable reduction from the Costco development" and also would include a lower level of development than might be allowed under and alternative plan developed under the current zoning.
Several PZC members asked questions, include member Joe Chadwick, who asked about extensive comments submitted by one member of the public "who ran this through ChatGPT or something like that" and made a number of suggestions for changes based on that analysis.
Solli, Shansky and even the PZC's peer reviewer, Moss, urged caustion, with Solli saying, "I think the use of (AI) is very difficult to rely upon when you don't know how prompts were given, you don't know what direction was given."
The proposed plan was "designed by professional engineers who are trained ... It was reviewed by a peer reviewer who also is a professional. .. How can you cross-examine someone" when you don't how they achieved their results, he asked.
"This is an issue that is running rampant through the American Bar Association, through the American Planning Association" and "it cannot be relied upon," said Shansky. "I find it to be specious in its probativeness because it is working blind ... We don't know what the (prompting) was ... I think we have to be very wary about throwing away" professional judgement in favor of something provided by artificial intelligence, she said.
Moss also urged caution about "using that to supplant the credibility of professional engineers," and said, "I would agree with Mr. Solli and Ms. Shansky."
Andres agreed, saying he thought both Solli and Shansky did a good job of questioning what might come out of AI results.
Representatives of both intervenors, attorneys Seth Klaskin for Branford Citizens for Responsible Development and Michael Leone for the Branford Land Trust, spoke briefly, although neither called any experts to ask questions of.
Klaskin questioned Solli about "the standard length of a tractor-trailer" that would serve BJ's. Solli said a standard wheel bass would be about 67 feet, although there also are smaller trucks with wheel bases of about 30 feet.
Klaskin also asked about the length of the I-95 exit ramps, but Solli said he didn't have that information readily available, but said information about the size of vehicles and levels of service "have been included in our traffic study."
"What would the result be traffic backing up on to the Interstate," Klaskin asked.
"Congestion," Solli respooonded.
"And would that be a safety issue?" Klaskin asked.
"Congestion itself is not a safety issue — and that's been codified" in various legal cases, Solli said.
Klaskin also asked questions about diesel and gasoline leaks and runoff that might find its way into the Branford River and Jarvis Creek watersheds, saying at one point that "this plan endangers the fragile shellfish industry that Branford and the state have been working diligently to support."
He did not immediately provide any information to back up that assertion.
Klaskin also pointed out that just 20-25 minutes away, "you can get your 25-pack of toilet paper not at Costco, not at Sam's Club, but at another BJ's," referring to the BJ's store on Universal Drive in North Haven.
Klaskin quoted extensively from the town's Plan of Conservation and Development, which he said makes the PZC the town's lead party for enforcing water quality standards.
The POCD also calls for "a more natural approach" employing "low impact development," he said, adding, "This application does not even come close to applying LID principals."
At a future meeting, he said he plans to present an expert who's a licensed civil engineer and an expert in low-impact development, he said.
Leone, speaking very briefly, said he plans to call at least two experts, an engineer and an ecologist, but "I'm not prepared to go forward tonight," he said.
Shansky said what was presented Thursday "was argument" but require the testimony of experts, and "the burden of proof is with the intervenor ... Tonight gave you nothing of an evidentiary nature," she said. The POCD "is given life when the commission adopts regulations based on it."
"We will provide a full response to the argument that's been presented..."
BJ's, headquartered in Marlborough, Mass., currently has 13 stores in Connecticut, 11 of which have gas stations.
Oct 17, 2026
Mark Zaretsky is a reporter with the New Haven Register. Zaretsky is a Chicago native and longtime New Haven resident and an award-winning reporter and music writer for the New Haven Register and Hearst Connecticut Media Group. His beats include East Haven and Branford, regional issues and occasional blues and roots music stories. He also makes a point of knowing where all the good ethnic and hole-in-the-wall restaurants, bars and bakeries are -- and is an unapologetic Cubs, Bears, Blackhawks and Bulls fan. In addition to his work as a journalist, Zaretsky is a front man for The Cobalt Rhythm Kings and The Chicago Dawgs and occasionally performs with Rock & Roll Hall of Famer Mark Naftalin and the Paul Butterfield Blues Band.