BETHESDA, MD — Just Ice Tea, the Bethesda-based line of organic, Fair Trade-certified teas from the founders of Honest Tea, said its bottled and canned teas nationwide at retailers, including Target, CVS, Wegmans, Harris Teeter, online at Thrive, and regionally at 7-Eleven and Walmart.With the expansion, Just Ice Tea, e...
BETHESDA, MD — Just Ice Tea, the Bethesda-based line of organic, Fair Trade-certified teas from the founders of Honest Tea, said its bottled and canned teas nationwide at retailers, including Target, CVS, Wegmans, Harris Teeter, online at Thrive, and regionally at 7-Eleven and Walmart.
With the expansion, Just Ice Tea, effectively doubles its retail footprint to more than 12,000 stores across the country, as well as Amazon.
The national expansion represents another remarkable milestone for Just Ice Tea, which, since its launch in 2022, has become one of the fastest-growing, top brands in the natural foods sector, according to SPINS, which tracks point-of-sale data and retail trends.
With chef-crafted flavors such as Peach Oolong Tea, Mango White Tea and Half Tea & Half Lemonade, Just Ice Tea has sparked a revival in the popularity of ready-to-drink bottled and canned teas, a company news release said.
This spring, the brand also announced the launch of a trio of new flavors that will soon hit store shelves: Orange Mango Herbal Fusion, made with organic rooibos, orange peel and mango juice concentrate; and the delicate, unsweetened Golden Oolong Tea and herbal Enjoy Mint Tea, both available in cans.
Led by Honest Tea founders Seth Goldman (a global pioneer in mission-driven foods who’s also the chair of Beyond Meat and Tony’s Chocolonely’s Mission Guardians) and Yale Professor Barry Nalebuff, with celebrity chef Spike Mendelsohn, Just Ice Tea delivers teas that are good for consumers and communities, the company said. It sources its organic and Fair Trade Certified ingredients from all over the world, and uses only ingredients grown without synthetic chemical pesticides, herbicides, insecticides, fertilizers or artificial flavors. Every tea is formulated to be “Just Sweet Enough” with pure, natural sweeteners, or made with no sweetener at all.
“At a time when there are lots of beverages with gimmicky ingredients and alternative sweeteners, we are proud to offer our simple, flavorful takes on the world’s second-most popular beverage (after water, of course). It’s gratifying to see millions of people embrace the simple ingredients and pure flavors of Just Ice Tea,” said Goldman, CEO and co-founder of Just Ice Tea. “We can’t wait to introduce Just Ice Tea to millions more this spring as we launch in thousands of more outlets. This tea party is just getting started!”
When Honest Tea was shuttered in 2022 by The Coca-Cola Company, Goldman, Nalebuff and their new partner, Mendelsohn, soon launched Just Ice Tea, crafted with organic and Fair Trade Certified ingredients from around the world, the company said.