ROCKVILLE, MD — A wild-caught and farm-raised seafood restaurant is expanding its locations to the East Coast, with three restaurants set to open this fall in the DMV.
California Fish Grill Casual Kitchen will open at 12238 Rockville Pike in October, according to the Washington Business Journal. The restaurant specializes in prioritizing sustainability and environmental responsibility in the seafood it serves.
The Rockville location is one of three restaurants the Newport Beach-based company plans to open in the DMV.
Another location in Fairfax City, Virginia's Kamp Washington Shopping Center will open in September. The third location at 7003A Manchester Blvd. in Franconia, also in Fairfax County, Virginia, has a mid-November opening scheduled, the WBJ reported.
Expanding to the East Coast was a natural step, CEO Bob Holden told the WBJ, given the popularity of its sustainable and affordable seafood in a fast-casual restaurant setting. Favorite menu items include its Atlantic salmon, shrimp, and fish and chips.
"We only serve wild-caught and farm-raised seafood that is rated Best Choice or Good Alternative by the Monterey Bay Aquarium Seafood Watch program or Eco-Certified by a third-party," according to the company's website. "Our wild-caught fish are harvested through the least invasive means possible, to ensure the ecosystem is preserved and to avoid catching unwanted species. We insist on methods that limit untargeted bycatch."
About California Fish Grill:
We believe it should be easy to enjoy healthy, delicious seafood at a great price, as often as you want. Since 1998, we've been grilling and crafting seafood favorites for our growing family of loyal guests.
Here at California Fish Grill we live by a few core values:
1. We care about people - our people, our teams, and our guests2. We do the right thing, the right way, and have fun doing it3. We are passionate about creating a C.U.L.T.U.R.E. where our team members are - Charismatic, United, Leaders, Tactful, Useful, Responsible & Enthusiastic
We love that our passion for scrumptiously healthy seafood, quality service, and responsible choices, aligns perfectly with the daily decisions of our fans. Together, we are Liberating the Love of Seafood.