These days, the closest place to see a movie near Wrightsville Beach is a couple of miles away at Regal Cinemas in the Mayfaire shopping center off Military Cutoff Road.
Back in the day, however, one could see a movie in a theater, balcony and all, in Wrightsville Beach proper mere yards from the Atlantic Ocean.
According to Ray McAllister's 2007 book "Wrightsville Beach: The Luminous Island," when The Crest movie theater opened on North Lumina Avenue in 1946, it was the first full-time movie theater on Wrightsville Beach. (Movies had previously screened on the beach sporadically in other locations, including at the fabled Lumina dance hall.)
The Crest was located where Jerry Allen's sports bar and restaurant is today. Looking at the building, which has been adapted and renovated for other uses over the decades, one can see the faint outlines of its movie-theater past.
According to the CinemaTreasures.org website, which collects pictures and information about old movie theaters, The Crest continued to operate as a movie theater into the early 1970s, when it became a popular nightspot and music venue called The Rec Hall.
A post to the Wit's End Wrightsville Beach group on Facebook, named for the former Wrightsville Beach bar that used to exist near where the Tower 7 restaurant is today, elicited dozens of responses from folks who said they were former patrons of The Crest, The Rec Hall or both.
Deb Bowen of Wilmington said she remembers seeing movies at The Crest in the 1960s, when she said admission was 25 cents, popcorn was 15 cents and a Coke was 10 cents: "Lots of fun for 50 cents."
Tommy Rogers said the theater was built by his grandfather and father as part of the Luther T. Rogers, Inc. construction company.
Danny Conner said he "worked there when it was a theater in the 1960s," when there would be movies for children on Saturday as well as foreign films and other types of more mainstream fare. One patron recalled seeing "Planet of the Apes" there, and Conner and others recalled when The Crest hosted a short-lived adult film series one night a week.
According to past StarNews reporting, The Crest hosted a long-running foreign film night on Tuesdays in the 1950s and '60s showing movies by such European auteurs as Ingmar Bergman and Federico Fellini.
In the early 1970s the theater closed and changed over to being The Rec Hall. Many people continued to call it The Crest, which it was later renamed. (The Crest fitness club operated out of the building for many years as well.)
Patrons recall seeing some pretty big-name bands there, including Southern rock acts Molly Hatchet, Nantucket and The Dixie Dregs, and Georgia funk band Mother's Finest.
Regional acts like Sidewinder, Brice Street and The Pedestrians played there as well.
Movies only screened at The Crest for about 25 years. The building has hosted Jerry Allen's, which celebrated its 30th anniversary in 2025, since 1995.