It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting Rehoboth Beach Historic Marker in Rehoboth Beach, DE gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Rehoboth Beach, DE is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
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“I've been with Always Best Care, Vacaville, about a year and a half and I am very pleased with the service. Their Caregivers are very kind and competent helpers. I would recommend this service to anyone and I have recommend this service to several of my friends.”
“Here's what I posted on Google and Facebook: Life would have been a lot harder without Always Best Care in my life, I have COPD and I am on oxygen full time at level 4 so doing daily chores are out question without my caregiver Ricci Anthony who has been taking tremendous care of me for 3 years this August 2022 and I thank God everyday for him. Every time he arrives he immediately says Hi checks in with me to see how I am doing. As well as, every time he departs I thank him for all that he does for me and I tell him I love him Ricci replies in same likeness. Ricci and I are incredible friends, it’s closer to a dad and son relationship. We’re both strong Christian me. As for Chelsea who does Intake and is the Schedules for Always Best Care equally an amazing individual. Don’t let her young age fool you on the contrary she is a powerhouse. She’s highly a professional, she’s industrious, highly intelligent, she’s a great friend and you can always depend on her to be in support for you. Always Best Care is always best care.”
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“The highlights for me is The boss man Bryant Greene, and most of his awesome staff. Mr. Greene, his brother Al Billz and staff always looked out for me even when I was ill. I love them and Always Best Care to the moon and back!”
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“Nate and Charlene are the best in their field. It has been a pleasure getting to know you and your company.”
“Always Best Care Senior Services of Philadelphia abides by the highest standards in the provision of in-home care.”
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“Always Best Care Senior Services are a group of compassionate care givers and professionals. Use them for all your personal needs Senior or younger. They get the job done!!!”
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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Lake Gerar Park in Rehoboth Beach, DE with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local La Fable or visit Rehoboth Beach Historical Society & Museum, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in Rehoboth Beach, DE, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Rehoboth Beach, DE understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Rehoboth Beach, DE 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
Following discussions with concerned homeowners and residents, Rehoboth Beach announced it will replace the decades-old wooden sidewalk on Surf Avenue with wood instead of concrete.It’s not exactly clear how old the 200-foot-section of wooden sidewalk is between Pennsylvania and Lake avenues on the north side of town. The general consensus is that its current version isn’t any older than March 1962, because that’s when the Storm of ‘62 ravaged Delaware’s coastline, including Rehoboth Beach. Sidewalks, str...
Following discussions with concerned homeowners and residents, Rehoboth Beach announced it will replace the decades-old wooden sidewalk on Surf Avenue with wood instead of concrete.
It’s not exactly clear how old the 200-foot-section of wooden sidewalk is between Pennsylvania and Lake avenues on the north side of town. The general consensus is that its current version isn’t any older than March 1962, because that’s when the Storm of ‘62 ravaged Delaware’s coastline, including Rehoboth Beach. Sidewalks, streets and cottages in that residential area of the city were left mangled in the wake of the storm.
During a commissioner workshop Oct. 6, City Manager Taylour Tedder announced plans to replace the 4-foot-wide wooden sidewalk with a 5-foot-wide concrete sidewalk that would be ADA compliant.
“Upon further reflection after listening to the residents, the City of Rehoboth Beach has agreed to retain the mini-boardwalk on Surf Avenue and rebuild it with similar wood to preserve its aesthetics, charm and historic nature,” said City Manager Taylour Tedder in a statement Oct. 16. “We understand the nostalgia that comes with this stretch of walkway, and are happy that this was a situation where we were able to reassess and act with purpose to protect what so many of us see as an asset to the charm of our city.”
Caren Euster was one of the concerned citizens who urged the city to keep the wooden sidewalk. She owns two of the three houses on Surf Avenue that have the wooden sidewalk in front of them. The land has been in her family since the late 1920s, and she can remember the wood being there since she was a kid.
That area is the first time people get the look and feel of the ocean – the wooden boards, the sounds from the beach, a picket fence and the sea roses, said Euster, after finding out the wooden sidewalk will be saved.
“I feel like it makes a beautiful seaside aesthetic,” she said. “I am so grateful the commissioners listened and were responsive to our thoughts about this special place.”
In addition to saving the walkway, the expense is also coming down. During the workshop, Tedder said it would cost the city $20,000 to install the concrete sidewalk compared to $25,000 to replace the wooden sidewalk, which needed structural repairs in addition to new boards.
The city said the cost to replace the walkway is now estimated at $18,000 because the city is planning to use the same boards that are on the Boardwalk, which has resulted in a lower-than-anticipated cost. The project should be completed by the end of the year.
As September winds down, beachgoers in Delaware and Maryland can finally start to put their parking apps away, for now. The paid parking season is coming to an end in most coastal towns across the region, signaling a shift into the quieter off-season.Below is a breakdown of when parking enforcement ends for each town and what visitors experienced during the 2025 season:Lewes is one of the few coastal towns where parking enforcement remains active. Paid parking continues through Sept. 30, with rates of $1.50 per hour downtown an...
As September winds down, beachgoers in Delaware and Maryland can finally start to put their parking apps away, for now. The paid parking season is coming to an end in most coastal towns across the region, signaling a shift into the quieter off-season.
Below is a breakdown of when parking enforcement ends for each town and what visitors experienced during the 2025 season:
Lewes is one of the few coastal towns where parking enforcement remains active. Paid parking continues through Sept. 30, with rates of $1.50 per hour downtown and $2.50 per hour at the beach. Enforcement runs daily from 9 a.m. to 8 p.m.
Rehoboth Beach also wraps up paid parking on Sept. 15, keeping its rate at $4 per hour, following a 2024 increase from $3. Although officials considered expanding enforcement through the end of October, they opted to maintain the traditional May 15–Sept. 15 window.
Paid parking in Dewey Beach ends Sept. 15, capping off another summer of increased fees. The hourly rate was raised to $4 this year, continuing a trend that started in 2023, when rates rose from $3 to $3.50. The season runs from May 15 through Sept. 15 annually.
Bethany Beach’s paid parking season ended Sept. 15, with hourly rates set at $4. Town leaders said the rate increase from $3 was necessary to fund salaries for seasonal employees. Parking enforcement here also follows the May 15–Sept. 15 schedule.
Fenwick Island continued to offer slightly lower rates at $3 per hour, with the season ending Sept. 15 as well. The town maintained the same enforcement period as neighboring beach towns: May 15 through Sept. 15.
Ocean City offers the longest and most complex paid parking season in the region. Parking fees are enforced through Oct. 31, with a tiered pricing structure and app-based system.
May 23–Sept. 30: Daily rates are $3.50 per hour, and $4.50 per hour at the Inlet Lot and ocean blocks.
Oct. 1–Oct. 31: Parking is free Monday through Thursday. On Fridays through Sundays, rates drop to $2.50 per hour, or $3.50 at premium locations.
The city is also phasing out most traditional kiosks in favor of a mobile app, with full implementation expected by 2026.
409 Rehoboth Avenue, Unit #12, Rehoboth Beach, DE(THE ARK)REDUCED!Now be offered at $449,000(least expensive property for sale in the city of Rehoboth)Step into this beautifully maintained and move-in-ready 1bd/1ba condo, easily sleeps four! Thoughtfully updated, this condo features a renovated kitchen with elegant granite countertops, upgraded cabinetry and tiled floors. The modern bathroom boasts a sleek Corian shower surround and tasteful tile. Enjoy year round comfort with newer HVAC units, newer window...
409 Rehoboth Avenue, Unit #12, Rehoboth Beach, DE
(THE ARK)
REDUCED!
Now be offered at $449,000
(least expensive property for sale in the city of Rehoboth)
Step into this beautifully maintained and move-in-ready 1bd/1ba condo, easily sleeps four! Thoughtfully updated, this condo features a renovated kitchen with elegant granite countertops, upgraded cabinetry and tiled floors. The modern bathroom boasts a sleek Corian shower surround and tasteful tile. Enjoy year round comfort with newer HVAC units, newer windows and slider for enhanced efficiency and style. Located in an elevator equipped building with a new roof 2024. This condo offers the convenience of single-floor living with no stairs. Located in the vibrant city of Rehoboth Beach, you're just a short stroll to the beach, top rated restaurants and the scenic Breakwater Trails are just a quick bike ride. This condo comes with one off-street parking spot and two seasonal parking permits! Don't miss the opportunity to own a stylish, low maintenance condo in the city of Rehoboth Beach!
As an award-winning real estate agent serving southern Delaware since 2002, I specialize in the resort communities of Rehoboth Beach, Lewes, Dewey Beach, Bethany, Milton, Millsboro, Georgetown, and beyond. My top priority has always been to make your real estate experience as smooth and stress-free as possible.
I understand that buying or selling a home is one of life’s most significant decisions. That’s why I pride myself on being knowledgeable, dependable, and trustworthy... so you can feel confident knowing you’re in capable hands. I purchased my first home at just 24 years old and have since gained extensive experience in negotiating the best price, whether you’re a buyer or a seller.
Before transitioning into real estate, I built a career in the HVAC industry, from service and installation to managing a wholesale HVAC company. This background gives me valuable insight into the inner workings of a home, from heating and cooling systems to electrical and plumbing. I use this knowledge to guide clients through inspections and help prepare homes for sale with confidence and clarity.
My journey into real estate was inspired by a stellar agent who helped me with my own property transactions... someone whose dedication and expertise set the standard I now strive to uphold with every client. I’ve had the privilege of working with first-time buyers, seasoned investors, retirees, and vacation home seekers alike. No matter your situation, I am committed to helping you achieve your real estate goals with care, transparency, and tireless effort.
Whether you're buying or selling in Rehoboth Beach or anywhere along Delaware’s scenic coast, I’m here to provide the personalized service and market knowledge you deserve. Contact me anytime by phone or email to get started! I look forward to working with you!
For more information, visit meetjohnblack.com.
After the annual bowing of Milton and Lewes on recent days, Delaware Ovarian Cancer Foundation officials and volunteers turned their attention to Rehoboth Beach Aug. 28.Turn the Towns Teal is an annual initiative that marks September as national Ovarian Cancer Awareness Month. Its purpose is to create awareness of ovarian cancer and its symptoms.Sally Oberle, Delaware Ovarian Cancer Foundation vice president, said there’s still a big push for early detection because there is no test to detect ovarian cancer. The symptoms ...
After the annual bowing of Milton and Lewes on recent days, Delaware Ovarian Cancer Foundation officials and volunteers turned their attention to Rehoboth Beach Aug. 28.
Turn the Towns Teal is an annual initiative that marks September as national Ovarian Cancer Awareness Month. Its purpose is to create awareness of ovarian cancer and its symptoms.
Sally Oberle, Delaware Ovarian Cancer Foundation vice president, said there’s still a big push for early detection because there is no test to detect ovarian cancer. The symptoms are vague and can be confused with indicators for other types of cancer, which is why knowledge is crucial, she said.
In addition to Cape Region towns, teal bows were hung in towns up and down the state. The Delaware River and Bay Authority is also hanging bows on all its facilities, said Oberle. Now, when anyone comes into Delaware from New Jersey they’ll see them, she said.
“There still may not be a test, but at least it gets people talking about it, if nothing else,” said Oberle.
All women are at risk for ovarian cancer; the disease affects 1 in 70 females of any age. Fewer than 20 percent of cases are diagnosed early. Due to late diagnosis and a recurrence rate of 70-90 percent, ovarian cancer is the deadliest of the gynecologic cancers.
There is no test for ovarian cancer, so knowledge of symptoms is crucial. Symptoms can include bloating, pelvic or abdominal pain, difficulty eating or feeling full quickly, and urinary symptoms such as frequency or urgency. The symptoms are often vague, but if they persist more than two weeks, a woman should discuss them with her physician.
The foundation’s 15th annual Teal Ribbon 5K will take place Saturday, Sept. 20, at Rockford Park in Wilmington. It’s the biggest fundraiser of the year, said Oberle.
For more information on the Delaware Ovarian Cancer Foundation, go to deovariancancer.org, email [email protected] or call 302-998-6889.
Starbucks on Rehoboth Avenue in downtown Rehoboth Beach will close "by the end of the week," a note posted on the door of the business said Sept. 25.The same day, Starbucks CEO Brian Niccol announced in a memo to employees that an undisclosed number of stores nationwide will be closing and 900 non-retail position will be eliminated."We’re working hard to offer transfers to nearby locations where possible and will move quickly to help partners understand what opportunities might be available to them," t...
Starbucks on Rehoboth Avenue in downtown Rehoboth Beach will close "by the end of the week," a note posted on the door of the business said Sept. 25.
The same day, Starbucks CEO Brian Niccol announced in a memo to employees that an undisclosed number of stores nationwide will be closing and 900 non-retail position will be eliminated.
"We’re working hard to offer transfers to nearby locations where possible and will move quickly to help partners understand what opportunities might be available to them," the announcement said. "For those we can’t immediately place, we’re focused on partner care including comprehensive severance packages."
Though Niccol's memo didn't say how many stores will close, it did say Starbucks will have about 18,300 coffee shops in the U.S. and Canada when its fiscal year closes at the end of September, down from the 18,734 listed in the company's June 29 store count.
It's not yet clear if any other Delaware stores are closing.
The Starbucks Workers United union also shared a statement Sept. 25.
"Fixing what’s broken at Starbucks isn’t possible without centering the people who engage with the company’s customers day in and day out," the statement said. "Starbucks is talking a big game about cost cutting, but at the same time paid Brian Niccol $98 million last year and spent over $80 million on a glitzy managers-only conference in Las Vegas this June. "
The decisions were made in support of the "Back to Starbucks" plan, which Niccol rolled out earlier this month.
The plan includes helping "every coffeehouse to deliver a warm and welcoming space with a great atmosphere and a seat for every occasion," the announcement said. A review "identified coffeehouses where we’re unable to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance," Niccol said. Those are the stores that will be closed.
At the same time, Starbucks is planning to open new stores, the announcement said, and over the next year, over 1,000 stores will be renovated "to introduce greater texture, warmth, and layered design."
As for the 900 non-retail layoffs, Niccol said they will be notified Sept. 26 and offered "generous severance and support packages including benefits extensions."
Niccol has been chairman and CEO at Starbucks for about a year. Prior to that, he served as chairman and CEO at Chipotle Mexican Grill, where he more than doubled the business, his Walmart biography says. Niccol also serves on the board of directors at Walmart.
Italian sandwich shop to get new name, partners and refreshed lookShannon Marvel McNaught reports on southern Delaware and beyond. Reach her at [email protected] or on Facebook.
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