About the only type of retail experience missing from the area where Wyomissing and West Reading meet is a grocery store.
That’s finally set to change in the fall of 2022 with Tuesday’s announcement that Kimberton Whole Foods is opening a location at The Knitting Mills mixed-use development in Wyomissing.
Accessed from Eighth Avenue, one block from Penn Avenue, and located next to Sly Fox Taphouse, the 13,000-square-foot store and cafe would be the largest Kimberton Whole Foods to date.
“We are thrilled to announce that we’re coming to Wyomissing,” said Terry Brett, co-founder and CEO of Kimberton Whole Foods, in a statement.
“This property gives us the opportunity to renovate an existing structure and put it to new use. It offers a prime location, walkable from the downtown area, with ample parking and floor-to-ceiling windows that fill the interior with natural light.”
It will be the seventh store for the Chester County-based grocer and second in Berks County, with an existing location in Douglassville since 2007.
Humble beginnings
Kimberton Whole Foods, a family-owned chain, sells regionally sourced grocery items from across southeastern Pennsylvania, prioritizing organic and sustainably farmed products.
Founded as a small farm store in 1986, Kimberton Whole Foods grew from one location to six over the last 17 years as natural-foods grocery stores have risen in popularity, particularly in more affluent communities.
“The West Reading and Wyomissing area have been of interest to us for years,” Brett said.
“With its vibrant downtown, strong sense of community and focus on the future through the addition of institutions, such as the Drexel University College of Medicine West Reading Campus, we couldn’t imagine a better time to expand our independent business into the borough of Wyomissing.”
The Wyomissing store will sell fresh and organic produce; grass-fed meats and dairy; specialty cheeses; grocery staples; baked goods; supplements; body care; and wholesome grab-and-go meals, in addition to “an abundant selection” of allergen-friendly, gluten-free, vegetarian and vegan options,” according to a release.
This store will also house a cafe serving fresh juices, smoothies and specialty coffee.
While natural grocery stores sometimes have a reputation for being more expensive than their competitors, Brett noted Kimberton Whole Foods offers “competitive prices on grocery staples and everyday essentials.”
A welcome addition
The arrival of Kimberton Whole Foods appears to be another feather in the cap for The Knitting Mills development project, which continues to attract new business to the area.
Built in the early 1900s, the former Berkshire Knitting Mills were acquired by VF Corp. in 1969, then purchased by Equus Capital Partners in 2016 to be demolished and redeveloped after the existing retail outlet center’s popularity had waned.
Kimberton Whole Foods will move into and renovate one of the remaining original auxiliary buildings on The Knitting Mills campus that were not part of the demolition.
“Our Operations Team is close to completing an overall design concept,” Brett said. “We plan to begin construction in November.”
With offices for UGI Energy Services, Teleflex, Tower Health and now the Drexel University School of Medicine already located at The Knitting Mills, and neighboring West Reading continuing to serve as a heavily-trafficked shopping and dining destination, a grocery store would seem to have a built-in consumer base.
The closest supermarkets to the future site of Kimberton Whole Foods are at least 1.5 miles away, or a roughly 10-minute drive in moderate traffic conditions.