Hundreds of former Texans and others lined up early Thursday to get a taste of the Triad’s first Whataburger fast-food restaurant.
“It’s good quality, and it’s a culture thing, too,” said Zach Smith, who grew up in Houston. Smith was the third person in line at 6 a.m. in advance of the 9:30 opening to order his favorite No. 1 burger and a honey butter chicken biscuit.
“It’s kind of a way of life, and you don’t know how good you have it until you leave,” said Michael Ilavia, who was born and raised in Texas. “My go-to is a No. 5 with bacon, cheese, lettuce and ketchup.”
Deasia Meadows, Zaria Howard and Janiya Howard drove three hours from the Camp LeJeune/Jacksonville area just to try Whataburger for the first time. “We go to (N.C. A&T) here and we were hoping it would open before we went home (for summer break),” she said.
She added that it was worth the drive. “It was really good. I had the French fries and a honey chicken biscuit.”
Whataburger is known for its fresh ingredients as well as its “two-handed” burgers, which are quarter-pound, 5-inch patties served on 5-inch buns. It’s also known for its spicy ketchup, which it bottles and sells in supermarkets in Texas.
Whataburger was founded in Corpus Christi, Texas, in 1950. And by 1961 it had developed its signature orange and white striped logo, which has since become ingrained in Texas culture.
Whataburger’s Texas origins come through with Tex-Mex touches such as jalapenos and avocados on its burgers and taquitos for breakfast.
The company reported $3 billion in revenue in 2022, and it currently lists more than 1,000 restaurant locations in 17 states.
(Whataburger is sometimes confused with the What-A-Burger chain of restaurants in Virginia, North Carolina and South Carolina. There also is a second unrelated restaurant chain based in North Carolina, originally named What-A-Burger Drive-In, with locations in Concord, Kannapolis and Mooresville.)
The classic Whataburger ($5.99), called the No. 1, consists of that thin but large quarter-pound patty with mustard, lettuce, tomatoes, pickles and diced onions on a toasted five-inch bun. You can get it with double or triple the meat ($7.59 or $8.69).
Other burgers include the bacon and cheese, jalapeno and cheese, or avocado and bacon. There also are Whataburger juniors (1/8 pound patty), single and double.
It has three chicken sandwiches (starting at $6.19) — regular, grilled and spicy — plus strips and wings.
Also on the menu are three “all-time favorites”: a patty melt of two beef patties, grilled onions, Jack cheese and creamy pepper sauce on Texas toast; sweet and spicy bacon burger; and honey BBQ chicken-strip sandwich.
Sides include fries, onion rings and apple slices. There also are salads with grilled chicken.
Breakfast is served for half of the day – from 11 p.m. to 11 a.m. – and includes pancakes, biscuits, an egg-topped burger and more. Breakfast prices start at $3.59 for a taquito with cheese and go up to $8.29 for a breakfast bowl with scrambled eggs, cheese, gravy, hash browns, biscuit and choice of bacon or sausage plus a drink.
Last but not least are shakes and malts (vanilla strawberry and chocolate) plus cookies, brownies, cinnamon rolls and hot apple pie.
Greensboro is only the third Whataburger in North Carolina, after openings earlier this year in Gastonia and Hickory.
Now that Whataburger is finally in North Carolina, it doesn’t plan to stop with three locations.
In the Triad alone at least six more are planned in the near future, said Ashton Hector, Whataburger’s growth market leader for North Carolina.
That includes a second Greensboro location, at 1408 Four Seasons Station Drive, plus restaurants in Winston-Salem, High Point, Kernersville, Archdale and Mebane.
The next one to open in the Triad will be the Winston-Salem location at 291 Harvey St., in Hanestowne Village off Stratford Road, in the building formerly occupied by PDQ.