GAFFNEY — Peaches and Gaffney have long gone hand in hand.
The city uses the South Carolina staple in its logo, and it has the famed water tower shaped like the fruit that's a familiar sight to everyone who travels Interstate 85.
It's so central to Gaffney's identity that the South Carolina Peach Festival has been rooted in the Upstate city of nearly 13,000 since 1977.
But now the city and festival are pitted against each other over a cost dispute, and the event that attracts 10,000 to 15,000 peach lovers each year is open to finding a new host city for 2026.
The potential loss would be the latest blow to the city, which recently saw Limestone University close, creating a $150 million hole in the local economy.
Attendees at this year's festival, scheduled for July 11-12 and July 19, already won't see the parade in downtown Gaffney. Instead, that part of the event traveled a few miles northeast to Blacksburg.
The parade's new location has created a stir, with some casting blame on why it was moved. It was even a topic of conversation among those at a fireworks show at Hopewell Baptist Church in Blacksburg celebrating July Fourth.
Gaffney cuts $5K for festival support from budget
Citing the need to cut expenses, Gaffney City Council opted this year to ask the S.C. Peach Festival Committee to cover the parade's bill of $5,000 — that's how much the city says it would cost to block roads and pay overtime for officers conducting crowd control at the event.
The committee opted to go another direction, moving the parade 9 miles away to downtown Blacksburg.
Dawkins mentioned the city's efforts to trim the budget for fiscal 2025-26, which included using $1.1 million from the reserve fund to balance the budget while having to raise the city's millage rate by 5 mills — about $20 more in annual property taxes for a home with an assessed value of $100,000. That's in addition to Cherokee County Council raising its property taxes by 12 mills.
He said the SC Peach Festival Committee receives annual funding from Gaffney and Cherokee County through accommodation tax revenues. In 2024, the committee received $16,000 from the city in accommodation tax revenues and $24,244 from the county.
These revenues are generated through lodging taxes that are collected and required by state law to be distributed to support tourism-related activities and events.
Dawkins suggested the committee should have used some of its accommodation tax revenue to pay for the parade instead of the city subsidizing the parade, which includes covering overtime for officers working the parade route.
"We decided to cut back," Dawkins said. "While $5,000 may seem insignificant on its own, small expenses quickly add up and can create a substantial impact."
Gaffney City Administrator James Taylor said the city had not previously charged fees to organizations that wanted to block roads for events, including parades. Due to rising overall costs and stagnant city revenues, all of that needed to change, he said.
"We have been able in years past to absorb the costs for some events and decided this year we could no longer cover that," Taylor said. "Persons or organizations wanting to use public roads and right-of-ways are going to have to cover their own costs."
SC Peach Festival moves parade to Blacksburg
Ronnie Benton, S.C. Peach Festival Committee chairman, told The Post and Courier the city gave the committee too little notice about the change.
"They decided eight days away from the festival to spring the cost on us," Benton said. "We heard about things that were happening and made arrangements to move it to Blacksburg. Blacksburg is excited about getting it. People have been asking us a lot of questions about why it was moved to Blacksburg."
Benton said Blacksburg Town Council did not require the committee to cover the costs of the parade.
Following this year's festival, Benton said the committee will evaluate whether the festival will remain in Cherokee County. He's also tired of the festival's critics saying the festival has lost its luster over the years.
On July 9, Dawkins told The Post and Courier he didn't expect the parade to be moved to Blacksburg despite the city's request for the committee to pay for it. He learned about the committee's decision from news coverage.
"We have no hard feelings. If they want to bring it back to Gaffney next year, that is fine," Dawkins said. "It's not a bad thing it's going to be in Blacksburg. All the other festival events will be in Gaffney."
Dawkins said he hopes the committee keeps the festival in Cherokee County.
"If they decided to move the festival out of Gaffney, that would suck," Dawkins said. "Nobody wants that to happen or is asking that to happen. … We want to work with them to keep it in Cherokee County."
Gaffney mayor says festival should change
Dawkins suggested the committee also consider making changes for future festivals by booking more diverse musical groups and scaling back the number of events held during the festival.
He suggested the festival committee "go back to the drawing board" and work to rejuvenate the festival, which he believes has been stagnant in recent years and lacks the excitement it once had.
"Times have changed a little bit, and we need to get some different acts that are popular in the moment to draw larger crowds," Dawkins said.
During this year’s festival, several artists are scheduled to perform July 12 at Jolly Park in Gaffney, including ZooHouse, Jazzy, and the Craig Henry Band. The performances continue on July 19 at Lake Welchel, where Dirty Grass Soul, Walker Montgomery, Lanie Garner and 49 Winchester will perform at the Peach Jam Concert.
Down the line, changes could be coming. Benton said the festival could potentially be moved to somewhere else in the state. The committee's bylaws require it to keep the festival in South Carolina.
"When it is all said and done, we will have a post-festival meeting and make our decisions then," Benton said. "We catch a lot of flak from everyone on why we don't do some things. We are just a 15-member volunteer board, and it's like having a second job."
The festival includes a dessert contest, car show, craft zone, wrestling and beauty pageant, but the parade is considered among its most popular events each year.
The parade begins at 10 a.m. July 12 on Cherokee Street in downtown Blacksburg. The route includes Charleston and Academy streets.
"We are excited to have the opportunity to host the parade," Blacksburg Town Administrator Shane Childers said. "The festival is a historic event here in Cherokee County, and portions of it have been held in Blacksburg before."
Childers said food trucks will line the parade route, and he's expecting a large crowd.
Blacksburg's cost will be about $425 to cover overtime costs for officers working at the parade. Volunteer fire departments in Blacksburg will also assist to reduce costs.
The festival draws large crowds to downtown Gaffney's historic business district each year. On July 9, the city's Jolly Park featured live music signaling the start of the festival.