Fort Lawn has been looking for hope ever since Springs Industries shut down one of the textile company’s last plants there in 2007.
Fourteen years later, the tiny town, little more than a crossroads of S.C. Highway 9 and U.S. Highway 21 with a population under 1,000, scored one of the biggest economic development deals in state history.
E. & J. Gallo Winery announced in June it would build its East Coast operations hub there. The nation’s largest winemaker committed to invest $423 million and create 496 jobs in a first phase, which is under construction. More phases will follow over several decades.
The project’s potential impact has drawn comparisons to BMW, which put South Carolina on the global economic development map when it located an auto plant in Greer in 1992. BMW has invested over $11 billion in continual expansions and upgrades at the site, with the impact felt from Atlanta to Charlotte.
Gallo’s impact on Fort Lawn, Chester County and the entire region could mirror BMW’s transformation of Greer and the Upstate. It will certainly remake the fortunes of those small towns in the area that were decimated by the demise of Springs and the loss of thousands of textile jobs through the early 2000s.
“We felt like Charlie Brown and Lucy pulled the football away before we kicked every single time,” S.C. State Sen. Mike Fanning, who represents Chester County, said of past economic development frustrations. “Over the last three or four decades, a football has come into presence, and we get ready to kick it and the football gets taken away and we land on our butts. ... It took a while for folks to believe. There is an energy now in Chester.”
Construction on the first piece of Gallo’s investment is expected to wrap up this summer. The first phase will include a production facility, bottling, canning, warehousing, a regional distribution center and an import and export hub.
View Slideshow 7 photos
E. & J. Gallo's $423 million investment in a South Carolina production complex is remaking the tiny town of Fort Lawn and brings the potential to transform the entire region's economy.
Erich Kaepp, who leads Gallo’s East Coast operations, said the initial portion of the Chester County facility will focus on the company’s spirits business.
The regional distribution center will be the first aspect to open; the target for that is October. Three production lines will follow, targeting February 2023 for opening the first, June 2023 for the second and September 2023 for the third. Recruiting for workers will begin in April of this year.
Kaepp said Gallo’s future expansions will likely come to the Chester County site.
Modesto, California-based Gallo has secured around 640 acres that was mostly owned by Springland Inc., which is operated by family members of the former Springs Industries. That gives Gallo more flexibility than it has at its California headquarters.
The company has said previously that less than half of the land will be used for the first phase. Gallo’s total investment could surpass $1 billion over the course of several decades.
That investment will be made in a county with a Tier IV designation, meaning it’s among the most distressed in South Carolina.
“Not just did we land a great company with a great name, but we basically made a restoration in a part of the state that needed it,” said former S.C. Secretary of Commerce Bobby Hitt.
While the Gallo investment is significant, is the BMW comparison valid?
Joseph Von Nessen is a research economist at the University of South Carolina’s Darla Moore School of Business. He led an economic impact analysis on the Gallo project that was completed in early 2021.
The study projects Gallo will directly invest $1.2 billion into the Chester County operations across three phases by 2040. The analysis also estimates Gallo will support 2,862 permanent jobs by then, including 980 direct jobs. Gallo’s operations are expected to generate over $7.1 billion in economic activity in the state between 2022 and 2040, the analysis shows.
The Gallo project’s impact includes an employment multiplier of 2.5, according to the study. That means, for every 10 jobs directly created by Gallo, another 15 jobs would be created elsewhere in the state on average. The study shows that in 2028, that multiplier could increase to 2.9.
Von Nessen said the average multiplier across all industries in South Carolina is around 1.6.
While the direct investment numbers are not up to BMW’s standard, Von Nessen thinks the Gallo project’s transformational impact is comparable. “Yes, I think it is a fair comparison,” Von Nessen said. “I do see it as being a major game-changer for the region and a major win over the long haul — over the next 20 years or so.”
One big question regarding Gallo’s operations in Chester County is the ability to land workers. Von Nessen’s analysis shows the eight-county region surrounding Gallo’s facility had an unemployment rate of 4.4%, or 12,812 people, as of October 2020. He projects by 2040, when factoring in population trends, there will be 19,038 unemployed people. That would mean Gallo’s operations have the potential to reduce the number of unemployed in the area by approximately 15%.
Von Nessen said Gallo will have to be aggressive in landing workers due to the labor shortage, but the region has the workforce Gallo needs. Gallo is working with the state’s ReadySC program and York Technical College to train workers for its operations, Kaepp said.
Hitt compared the workforce outlook for Gallo in Chester County to that of Volvo Cars in Berkeley County.
Volvo broke ground on its plant there in 2015 with a promise to create thousands of jobs. Hitt said, if you stood in the center of Volvo’s site at the time, you would’ve been “miles from where anybody lives.” But the state and company worked on setting up community meetings in the rural areas to educate and recruit workers. Hitt said turnout was over 1,400 people between three meetings held in the Lowcountry.
“If we look at the numbers, there is a sufficient labor pool in the region but not necessarily in Chester County,” Von Nessen said. “So, they are going to have to go beyond the county itself. … By doing so, there is an ample labor pool within that broader region to sustain the job creation that we anticipate for the next 20-plus years.”
Chester County Supervisor Wylie Frederick is happy with the new types of jobs and operations coming to the county. He and other local officials are trying to prepare residents for its impact.
“It’s different,” Frederick said of a large food and beverage manufacturer landing in the county. “I think that is one thing we have learned in Chester County. If nothing else, you need to diversify your economy.”
Hitt, who retired as S.C. Commerce secretary in June, said the Gallo project first came on his radar because of a prior relationship with a site selection consultant working with the company.
One of the main criteria for the Gallo project was significant rail access, Hitt was told by the consultant.
Hitt said the Fort Lawn site, which is serviced by the Lancaster & Chester Railroad, was the best option across all of South Carolina. The site gives Gallo proximity to the Port of Charleston for the import and export hub. It is also situated midway between Charlotte and Columbia.
The transportation cost reduction of having an East Coast location with rail is significant, Kaepp said, as over 60% of Gallo’s customers are on the East Coast.
Local and state leaders are hopeful that, along with Gallo’s future phases, the area will see momentum follow the project as Von Nessen’s analysis predicts.
“Chester County has always been Chester County,” Fanning said with a downtrodden tone on the second mention of the county’s name. “And now we’re Chester Freakin’ Gallo County. As much as the jobs are important, for a world leader to choose our little set of rural communities to locate their East Coast presence in, there are shirt buttons popping everywhere with Chester sticking out in pride.”