The Shops at Farmington Valley on Saturday, Sept. 6, will host 'Valley Fest,' the brainchild of a young Avon cancer survivor.
The Shops at Farmington Valley
CANTONAVON, CT — Inspired by a young cancer survivor from Avon, a major Canton shopping destination is hosting a special event Saturday that will raise money to help children with cancer.
September is Pediatric Cancer Awareness Month, and to support organizations helping to find a cure, The Shops at Farmington Valley, 110 Albany Turnpike (Route 44), will once again host “Valley Fest” on Saturday, Sept. 6, from 9 a.m. to noon.
This year’s Valley Fest will benefit Logan’s Foundation for Childhood Cancer, providing critical resources and emotional support to families impacted by pediatric cancer.
Valley Fest is inspired by 21-year-old Avon resident and brain cancer survivor, Morgan Platt, who’s personal journey with brain cancer is one of bravery and admiration.
Determined to turn her experience into something positive, Platt came to The Shops at Farmington Valley with an idea to bring the community together to raise awareness and support for pediatric cancer patients going through similar experiences.
Her idea has now blossomed into a seven-year community tradition and has raised more than $10,000 to support clinical trials in the hope of finding a cure.
“Valley Fest started seven years ago thanks to our amazing friend Morgan Platt, who bravely shared her journey with brain cancer and wanted to turn that experience into something positive for others,” said Elizabeth Ackerman, general manager of The Shops at Farmington Valley.
“Morgan’s idea was simple but powerful: bring people together, have some fun, and support a cause that truly matters. And that’s exactly what Valley Fest has become."
Hosted in partnership with many of the shops, Valley Fest is a celebration filled with hands-on activities, delicious seasonal treats, and meaningful moments that support a powerful cause.
Highlights include:
• Touch-a-Truck Experience – Kids (and the young at heart) can explore fire trucks, construction vehicles, and more. A special thanks to Winterberry Garden, CWPM, and additional community partners for donating their time and impressive trucks.
• Meet "Bluey," everyone’s favorite blue heeler pup – from 10 to 11:30 a.m.
• Ski Sundown Raffle + Vintage Sno Cat – View a vintage 1964 Tucker Sno Cat will be on display and and folks can enter to win two 8-hour passes for the 2025–2026 Ski Sundown season.
• Arts for a Cause – Local Farmington artist Brigid Carey will be on-site with custom mini watercolor prints available for purchase, a portion of all sales will be donated to Logan’s Foundation.
•Arts & Crafts Corner – Let creativity shine with autumn-themed craft stations, including pumpkin painting and more hands-on fun for kids of all ages.
• Seasonal Sips & Treats: Bruno's Cafe will serve up handcrafted coffee and artisanal pastries from their beautifully restored 1965 Airstream. ShopRite will offer complimentary cold apple cider and spiced donuts.
Platt's battle, meanwhile, isn't over, but she appears to be winning.
"In June 2011, I was diagnosed with glioblastoma multiforme IV, and during my initial treatment, I witnessed the suffering of many young people,” said Platt, who continues to battle brain cancer. “At one point, six kids from my town were undergoing chemotherapy at the same time, and tragically, we lost two courageous warriors.
"These experiences motivated me to make a difference for pediatric cancer patients, and with September being Pediatric Cancer Awareness Month, I approached Liz at The Shops, and with her support and amazing vision, Valley Fest was born. To date, we have raised well over $10,000 to support clinical trials in the hope of finding a cure.”
For more information, visit https://the shops at farmington valley.com/event/valley-fest-2/ . To register, visit Eventbrite.