CANTON, CT — A popular shopping destination in Canton will have a new retailer included within its ranks this fall, officials announced last week.
The Shops at Farmington Valley confirmed that the J.Crew brand will be returning to Canton.
That will be in the form of a J. Crew Factory store, which will be opening at the shopping center this fall.
Officials said the new J. Crew Factory store will be located between FP Movement and Chicos in suite 613 of the outdoor shopping area, which is located at 110 Albany Turnpike, Canton.
J.Crew Factory is considered a sister brand of J.Crew, which is known for diverse clothing brands for men, women, and children.
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"Known for its bright, classic designs, the brand offers a wide range of everyday apparel, from polished work essentials to relaxed weekend pieces, all crafted with a focus on quality and versatility," wrote The Shops at Farmington Valley in a statement last week.
Officials there said they were pleased with the announcement.
“We are thrilled to welcome the iconic J.Crew brand back to The Shops at Farmington Valley,” said Elizabeth Ackerman, general manager for The Shops. “This opening will be another exciting addition to our continually evolving retailer lineup, and we know it will resonate with our shoppers who seek a blend of timeless style and fashion for the whole family.”
According to The Shops, the arrival of J.Crew Factory marks a reversal of sorts relative to a trend that has gone against brick-and-mortar stores in recent years.
National brands, now, are "increasingly opting for physical stores to connect more directly with customers and boost brand retention and loyalty through authentic in-person interactions," wrote The Shops at Farmington Valley.
Shops at Farmington Valley officials said it has experienced significant growth in the past few years, with the addition of several brands, including Sur La Table, Warby Parker, Sweetgreen, and FP Movement.
FP Movement is an activewear brand under the Urban Outfitters umbrella, and it will also debut its first Connecticut store in early May 2025.
“We are committed to enhancing the variety of brands at The Shops,” Ackerman added. “The addition of J.Crew Factory, alongside our other national retailers and beloved boutique brands, showcases how we’re meeting the needs of our customers and ensuring The Shops remains a premier destination for shopping, dining, and entertainment.”
For more information on The Shops at Farmington Valley, click on this link.
For more information on J. Crew Factory, click on this link.