It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting Ganondagan State Historic Site in Victor, IA gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Victor, IA is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
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“Always Best Care in Cedar Valley IA realy helps me a lot. They have Reliable Caregivers who helped me to take care of my loved one for several years. They are highly trained and managed well the daily routines and activities like bathing and dressing. Caregivers of always best care is dependable and passionate to their work. I am satisfied and so glad that I chose their service. Highly recommend whoever needs their caregiving service!”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Victor Municipal Park in Victor, IA with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local India House Restaurant or visit Historic Valentown Museum, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in Victor, IA, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Victor, IA understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Victor, IA 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
The iconic Victoria’s Secret fashion show is at the center of a major controversy.The underwear giant faces a growing backlash mere days before its annual runway show on Sunday, Oct. 18, with the company’s casting choices—including a purported move toward hiring nepo-baby models—at the center of the fuss.Model Romee Strijd, a regular face in the Victoria’s Secret runway shows from 2014 to 2018, posted two TikTok videos on Monday discussing her experience with the brand.In the first TikTok vi...
The iconic Victoria’s Secret fashion show is at the center of a major controversy.
The underwear giant faces a growing backlash mere days before its annual runway show on Sunday, Oct. 18, with the company’s casting choices—including a purported move toward hiring nepo-baby models—at the center of the fuss.
Model Romee Strijd, a regular face in the Victoria’s Secret runway shows from 2014 to 2018, posted two TikTok videos on Monday discussing her experience with the brand.
In the first TikTok video, the 31-year-old Dutch model said many people had asked whether she would be in the upcoming show.
Strijd became an Angel, a contract model and spokesperson for the brand, in 2015 and walked the finale of the 2018 show with Swarovski wings.
That was the final show before Victoria’s Secret paused its runway shows because of plummeting ratings and multiple controversies.
The shows were revived in 2024, and Strijd, now a mother of two, decided to try out for the 2026 show.
The model said she spent the summer preparing her body and flew to New York City for casting in the first week of September.
But in the following five to six weeks, she said she heard nothing: “I kept asking my agency for updates, but apparently I’m still on that ‘maybe’ list.”
With Strijd’s participation still “a big question mark” just six days before the show, she kept training and preparing, admitting the process was “a bit of a roller coaster mentally.”
Soon after posting the first video, Strijd sat down for a second TikTok video.
This time, she was teary-eyed as she revealed she had just been told she wouldn’t be walking the show.
“My agency just called, and I said, like, ‘Okay, what’s happening?’ And she said, “Yeah, you know, you look great, blah, blah. But they thought you wouldn’t fit in the show this year,’” Strijd said.
She then explained her frustration with the mixed signals she felt she was getting from her agency about how the casting process had proceeded: “They kept me in the dark… Not knowing for so long… I got a lot of mental stress from it.“
Strijd said this would close the Angel chapter for her.
“I don’t think I’m gonna cast anymore in the future, because I don’t like the way it went,” she said. “I don’t like how the whole process went. I don’t like the way I was treated. And I would love to keep the positive memories of VS.”
The Daily Beast reached out to Victoria’s Secret for comment but did not hear back before publication.
Commenters were shocked that Victoria’s Secret decided not to move forward with Strijd.
“Doesn’t fit with the show?! You ARE the show,” one person commented. Another added, “The fact that they’re gonna put influencers in the show instead of actual Angels is insane.”
The discourse spread across multiple platforms, where some furious fans were threatening to boycott the show.
Under one viral Instagram post, a fan wrote, “What people don’t understand is that Romee wasn’t just a girl who walked the VS runway; she was an Angel. She was literally selected to be the face of the brand, and this is how she’s now treated?”
The comment got over 35,000 likes in under 24 hours.
On Reddit, one person wrote, “Seems like they’re more focusing on early 20s TikTok stars, influencers, and models that are very big on social media now.”
Some commenters also called out the brand for hiring celebrity offspring, including nepo-baby Amelia Gray.
Gray, 25, is the daughter of Harry Hamlin and Lisa Rinna.
Last year, the show was also walked by Jude Law’s and Sadie Frost’s 5-foot-5 daughter, Iris Law, 25. Kate Moss’s daughter Lila Moss, 24, also strutted down the runway in 2024 and in 2025.
Kris Jenner’s daughter Kendall Jenner, 30, and Yolanda Hadid’s daughters Gigi, 31, and Bella, 30, are all show regulars.
Although Strijd will not return to the runway on Sunday, other long-time Angels will strut: most notably, Adriana Lima, the brand’s longest-running Angel since 2000.
Other Angels include Candice Swanepoel, who earned her wings in 2010, and Elsa Hosk, an Angel since 2015.
The Victoria's Secret Fashion Show is almost back for another fabulous year. Three years into its revamp, the live event stands as a spectacle of opulent looks, star models (with a focus on inclusive casting), and can't-miss performances from music's biggest stars.Heads up: If you've faithfully tuned in over the past two years, VSFW 2026 has a new time slot (thankfully on the weekend), a new streaming platform, and a new host city. This year's show will move coasts to L.A., welcoming longtime Angels (Adriana Lima, , Joan Smalls, and L...
The Victoria's Secret Fashion Show is almost back for another fabulous year. Three years into its revamp, the live event stands as a spectacle of opulent looks, star models (with a focus on inclusive casting), and can't-miss performances from music's biggest stars.
Heads up: If you've faithfully tuned in over the past two years, VSFW 2026 has a new time slot (thankfully on the weekend), a new streaming platform, and a new host city. This year's show will move coasts to L.A., welcoming longtime Angels (Adriana Lima, , Joan Smalls, and Liu Wen) and returning stars (Alex Consani, Anok Yai, , and Paloma Elsesser). The musical guests also gracing the stage are Megan Thee Stallion, , , and Megan Moroney.
With this year's show just days away, read on for everything you need to know about how to watch the .
The 2026 Victoria's Secret Fashion Show will be held on Sunday, October 18, 2026—marking the production's first time in L.A. since 2007. The third installment of the brand's revamped show shifts the festivities to the weekend, arriving a year and three days after last year's event.
The official broadcast of the 2026 Victoria's Secret Fashion Show begins Sunday, October 18, at 7:30 p.m. ET and streams on the official Victoria's Secret YouTube channel. The live special will also stream across Victoria's Secret's social media accounts, including and .
Fans can also tune in early to the Pink Carpet at 7 pm ET to watch the pre-show special hosted by journalists Scott Evans and Zanna Rassi.
YouTube is the fashion extravaganza's newest partner, after the show was previously streamed on Amazon Live in 2024 and 2025. Like its predecessor, YouTube will enhance the viewing experience with behind-the-scenes content and shopping links so viewers can shop the runway. Fashion fans can also tune into the docuseries , which follows a nationwide search for Victoria's Secret's next Angel.
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YouTube is free for all users. Those who want to tune in to the 2026 Victoria's Secret Fashion Show can either search for the term on YouTube or head to the brand's official channel.
Books-A-Million is coming to Victoria, becoming the latest retailer to join the $25 million Victoria Village development near Kohl’s on North Navarro Street.The bookstore chain has signed an agreement to occupy space in the seven-unit commercial development, which began construction last year, according to a City of Victoria news release.Books-A-Million will join Chicken Salad Chick and Petco in the development’s second phase, which is currently under construction.The first phase opened earlier this year with...
Books-A-Million is coming to Victoria, becoming the latest retailer to join the $25 million Victoria Village development near Kohl’s on North Navarro Street.
The bookstore chain has signed an agreement to occupy space in the seven-unit commercial development, which began construction last year, according to a City of Victoria news release.
Books-A-Million will join Chicken Salad Chick and Petco in the development’s second phase, which is currently under construction.
The first phase opened earlier this year with Burlington, Five Below and Ulta Beauty.
“We are excited to see how developments such as Victoria Village are able to attract new and diverse types of business to our community,” City Manager Jesús A. Garza said. “Bookstores are a popular choice among residents who’ve expressed their desire for different types of businesses over the years. This is a great example of how new retail development helps improve our economy and give residents more options for shopping in Victoria and keeping local money local.”
Once open, Books-A-Million will become Victoria’s second bookstore, joining Redbird Books, a locally owned business that has operated in the community for more than 30 years.
The announcement is part of the city’s broader effort to attract new retailers and encourage businesses to occupy vacant commercial properties.
Other retailers planning to open in existing spaces include Dutch Bros Coffee, which will occupy the former Stir Soda Shoppe location near Hobby Lobby, and Freebirds World Burrito, which plans to open in the former Taco Bueno building.
Retail recruitment is one of five priorities under the city’s Growing Victoria initiative, which aims to encourage economic development and expand shopping and dining options.
City officials say attracting retailers can generate additional sales and property tax revenue to support municipal services without increasing the tax burden on existing properties.
“Ultimately, retailers make their own decisions about where to locate, but the City can help create the conditions that make Victoria an attractive place to invest,” Garza said. “Through these proactive efforts and incentives, we are working to put Victoria in the best possible position to compete for these opportunities.”
Victoria Village represents a $25 million private investment by Victoria Exchange Development.
The city is contributing $1 million toward improvements along Broadmoor Street to improve access to the development.
The city also partnered with the Victoria Sales Tax Development Corporation to offer up to $500,000 in sales tax rebates, contingent upon the development meeting agreed-upon sales tax milestones.
The city did not announce an opening date for Books-A-Million.
Harper Beckham has a plan for her future.The 15-year-old daughter of Victoria Beckham recently approached her fashion and beauty mogul mother with two of her biggest asks, armed with some PowerPoint presentations to argue her points.“Two PowerPoint presentations,” Victoria marveled on the Tuesday, Oct. 13 episode of . “One, she wanted a beauty brand, and these are the reasons. No. 2, she wanted a perm. She wanted to perm her hair.”Victoria noted that while she remained open to one request, the oth...
Harper Beckham has a plan for her future.
The 15-year-old daughter of Victoria Beckham recently approached her fashion and beauty mogul mother with two of her biggest asks, armed with some PowerPoint presentations to argue her points.
“Two PowerPoint presentations,” Victoria marveled on the Tuesday, Oct. 13 episode of . “One, she wanted a beauty brand, and these are the reasons. No. 2, she wanted a perm. She wanted to perm her hair.”
Victoria noted that while she remained open to one request, the other was a non-starter.
“I said, ‘Listen, wait till you’re older, we’ll talk about that for the beauty brand, but no to the perm,’ ” the former Spice Girl, who then showed off her own teenage perm with a throwback photo, replied.
As for whether Harper will actually follow in her mom’s beauty footsteps, Victoria isn’t ready to say just yet.
“Harper loves beauty and skincare, ever since she was little,” she shared of her only daughter. “She’s been on my lap while I had my hair and makeup done. She loves sitting in product development meetings with me.”
And while Victoria admits that Harper “has a passion” and a “dream,” she added, “But she’s young. She’s in school. She’s about to take her exams.”
The mother of four also shares sons Brooklyn, 27, Romeo, 24, and Cruz, 21, with husband David Beckham, and said she always tries to support her kids when they show an interest in something.
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“Like with all of our children, we support their dreams,” she said. “I’m excited for her in the future, but let’s see, she’s young.”
Harper has appeared in several videos for Victoria Beckham Beauty, trying on some of her mom’s luxury products on camera.
“On holiday with Harper, a hint of colour on her cheeks and lips,” the Victoria Beckham Beauty account captioned a previous video, which showed the teen wearing minimal makeup with a touch of blush and lip gloss.
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Back in May, that she never wants to pressure her kids into a specific career path.
“There’s a big difference between supporting children with what they want to do and forcing them,” she said of her approach to being a mom, adding, “all we’ve ever done with any of the children is support them, help them and encourage them.”
The Skardinas’ arrival marked the first time cruise ships at Ogden Point surpassed the one-million-passenger mark in a single season.A California couple made history when they walked off the Norwegian Encore at Ogden Point on Tuesday morning.Geri Skardina was passenger No. one million for the cruise ship season, and her husband, Gary Skardina, was No. one million and one, as they stepped onto a red carpet for a champagne toast and greetings from local dignitaries.The Skardinas’ arrival marked the first time c...
The Skardinas’ arrival marked the first time cruise ships at Ogden Point surpassed the one-million-passenger mark in a single season.
A California couple made history when they walked off the Norwegian Encore at Ogden Point on Tuesday morning.
Geri Skardina was passenger No. one million for the cruise ship season, and her husband, Gary Skardina, was No. one million and one, as they stepped onto a red carpet for a champagne toast and greetings from local dignitaries.
The Skardinas’ arrival marked the first time cruise ships at Ogden Point surpassed the one-million-passenger mark in a single season, in its 57-year history.
“I’m surprised. I’m excited,” said Geri. “We absolutely love this city. The people here have always been so friendly here.”
It isn’t the Hermosa Beach, California, couple’s first time in the Garden City. They’ve been here eight times before, twice driving and a half dozen visits while aboard the Norwegian Encore.
Geri, 74, spent her career with American Airlines as head of premium services, catering to VIP travellers, so she said it was nice to be on the receiving end for a change.
“Because I was always taking care of people,” she laughed.
Gary, 76, on the other hand, has spent time in the limelight before. He built and operated a recording studio in Hollywood and, over 28 years, recorded artists like Donna Summer, Phil Collins and the Pointer Sisters.
He is credited with writing and co-producing one of the sisters’ most popular hits, Jump (For My Love) in 1984.
“It helped pay for our cruises,” Gary said.
The couple were whisked away for a grand private tour of the city and will visit some of their favourite places, like Rogers’ Chocolates’ historic downtown store and Beacon Hill Park, and fill some shopping bags with merchandise along Government Street to bring home.
The couple said they were both honoured with the milestone award. “We’re just grateful there were 999,999 people here prior to us, so that we could enjoy this in such a beautiful place,” said Gary.
When asked if they had ever won anything before, Geri was quick: “Yes, he won me.”
Natives of the Chicago area and living in the Los Angeles area since 1979, the Skardinas — married for 44 years — said they both love visiting Canada no matter the political climate.
“It’s the people. Canadians are lovely,” said Geri.
Victoria has flirted with the one-million mark in recent years. Ogden Point welcomed 989,950 cruise passengers in 2025, 972,268 in 2024, 970,000 in 2023, and 715,829 in 2022.
This season also set a new record for cruise ship calls at 332, up from a previous high of 329 in 2022.
Jeremy Dunn, chief executive of the Greater Victoria Harbour Authority, said the one-million passenger milestone is significant for Victoria and the people who support each cruise call.
“Our destination partners, excursion operators, terminal teams and local businesses all contribute to the passenger experience,” said Dunn.
“For many, a cruise call is their first introduction to Victoria. Many return to explore more of our city and region, extending the value of that first visit well beyond the day their ship is in port.”
Victoria’s record-breaking 2026 cruise season began on April 10 with the arrival of the Nieuw Amsterdam. The National Geographic Venture will make the final call on Oct. 18.
Paul Nursey, chief executive of Destination Victoria, said cruise ships are an economic driver for Greater Victoria, and reaching the one-million passenger mark gives the city a strong case for attracting private tourism investment.
“We have a strong conference sector, strong airport and now strong cruise industry and that brings in investment to build on shore experiences for passengers,” said Nursey.
A 2023 economic impact study by Destination Greater Victoria said the industry contributed $214 million to the local economy, with an average spend of $381,600 per ship on expenses such as docking fees, transportation, machinery and goods by cruise lines. The study said onshore spending by passengers and crew members was $71 million and $19 million, respectively. The average passenger spends $100, and crew members $140, said Destination Victoria.
Cruise ships and their passengers also contribute to taxes, with the federal and provincial governments each taking in $11 million and municipal governments about $1 million from the visitors.
Nursey said that with thousands more visitors since the 2023 study, the economic impact is now even greater.
Marc Kazlauskas, president of Norwegian Cruise Line, called Tuesday’s milestone a reflection of the destination’s appeal and the experiences it offers travellers from around the world.
“For many of our guests, Victoria is their first introduction to Canada’s West Coast,” said Kazlauskas, adding that passengers marvel at its natural beauty, vibrant culture and warm hospitality.
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