Twenty years ago, the inkling of what would later become a small-town business empire began on a farm off a country road most don't travel down.
Jordana and Kasey Henke, began selling home goods they found at auctions, ripe for refinishing, on their farm in rural Madison County in 2006. They met the year prior at an auction in Winterset, both having a love of all things old. She won the auction, but he won her heart. And business boomed.
"We both won," Jordana Henke, 47, said in an interview with the Register. "That was the beginning of it. And we never looked back."
In 2010, they began Rescued Junk in a small, historic storefront in Earlham. They opened a second storefront, just a block north in 2018, for more workspace and to sell more decor, and rebranded as RJ Home. In 2024, they opened Rose and June, a boutique attached to their original storefront, an homage to their daughters' middle names.
Their stores are filled to the brim with warm and charming furniture and decor they pick themselves. They are only open one weekend a month, and in between, they buy and refinish furniture and find the decor that they would only use in their home. They cater to the seasons, with bright florals in the spring and leaves and pumpkins in the fall, and everything in between.
Shop sales in tech, home, fashion, beauty & more curated by our editors.
"Every piece is intentional. Everything we buy is handpicked by Kasey and me," Jordana Henke said. "We've always said we only buy what we love, and we sell what we love because it makes it easy."
Each weekend, known as "RJ Weekend" to locals, the small town swells with hundreds of out-of-towners, and some from out of state. Chestnut Avenue, the main thoroughfare, is filled with cars and the sidewalks packed with visitors who "take Earlham under their wing as their own little small town," said Kasey Henke, 49 and a fourth-generation Earlham resident.
They just kept growing and growing — so, when the local coffee shop shuttered its doors, they knew it was kismet.
"I feel like people just expected us to just do it," Jordana Henke said, emphasizing that they don't want to make their small town "Henke-ville." They just want to "do our thing."
"It felt really organic," she said. "I've said all along that this is bigger than Kasey and me. It's a community thing."
Before the coffee shop had even closed and was just a rumor, the Henkes dreamed up "Cafe? Lulu," named for their youngest daughter, Lulu, who has a cognitive disability.
"We just wanted a place not only for community and our customers, but for Lulu to have opportunities if she wanted to," Jordana Henke said. Kasey Henke, who has a culinary background, will help in the kitchen while Jordana Henke may whip up a latte here and there.
They plan to open the cafe for the 2026 holiday season, as their fourth —and possibly final — storefront in Earlham.
The empty coffee shop, with bright windows and few remnants of the prior cafe, will soon be filled with the same charm the Henkes have curated in their other stores. The couple hinted at bringing some of Earlham's history to the currently barren walls.
"We're going to pay homage to Earlham," Jordana Henke said. "We just want it to feel like your neighborhood cafe that's been here forever."
Kyle Werner is the breaking news and public safety reporter for the Register. Reach him at [email protected].