Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
Record-Breaking Turnout at Monmouth County SPCA Polar PlungePhoto Credit: Matt Doherty
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By Matt Doherty
Published November 30, 2024 at 10:25 PM
BELMAR, NJ — Braving icy winds and freezing temperatures, over 400 people took to the frigid waters of Belmar Beach today for the Monmouth County Society for the Prevention of Cruelty to Animals (SPCA) annual Polar Plunge fundraiser. The fourth iteration of this popular event saw a record-breaking turnout, up from 300 participants last year, and showcased the community’s unwavering support for animal welfare.
The event was staged at D'Jais , a landmark venue in Belmar, where participants and supporters gathered before and after the plunge. Adding to the festive atmosphere, many plungers brought along their dogs, underscoring the deep bond between the community and their furry companions.
Among those in attendance were Belmar Councilwoman Maria Rondinaro and Jodi Kinney, who came to show their support for the cause. Also participating was Lake Como Mayor Kevin Higgins, who joined the event as a member of the Belmar Water Rescue Team. Mayor Higgins highlighted the event's importance in fostering community spirit and supporting the SPCA’s mission.
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“This is truly a fantastic community event,” Higgins said. “It brings people together for such an important cause—helping the Monmouth County SPCA continue its incredible work. I’m proud to be part of this day, not just as a mayor but as a member of the Belmar Water Rescue Team. It’s always inspiring to see so many people rally around animal welfare, and I look forward to being a part of it again next year.”
Monmouth County SPCA Executive Director Ross Licitra, who also serves as a Monmouth County Commissioner, expressed his gratitude for the community’s continued support and praised the event's growth. “It’s always important to support our animals here in Monmouth County,” Licitra said. “This event has grown exponentially. We’re over 400 people this year—100 more than last year and another 100 more than the year before that. It really shows how much people want to support the shelter. We’re so lucky to have the backing of D’Jais, Belmar, and everyone involved. It’s cold, but it feels good for a great cause.”
Licitra also acknowledged the efforts of Belmar’s municipal services, which played a crucial role in making the event a success. The SPCA, recognized as a leader in animal welfare across New Jersey, relies on fundraisers like the Polar Plunge to provide care and services to animals in need.
Frank Sementa, co-owner of D’Jais, emphasized the importance of giving back to the community, particularly to an organization that helps the most vulnerable animals. “Dogs are my favorite kinds of people,” Sementa said, adding a lighthearted note to the event.
Despite being the coldest day since last winter, the plungers' enthusiasm and determination were evident. From longtime supporters to first-time participants, the event highlighted the Belmar community’s commitment to helping animals.
As the SPCA celebrates another successful Polar Plunge, plans are already underway for next year’s event, which promises to make an even bigger splash.