Four-minute read
BRADLEY BEACH - Glenn and Dani Crooker were living in Ridgefield, Connecticut, with their four sons when they decided to buy a second home in 2019 where they could spend their summers entertaining friends and family, surfing and going for bike rides.
But they learned that the summers at the Shore go by really fast. When it was time to pack up and return home, Dani would break down in tears. So last year, they decided to sell their Connecticut home and move to their Bradley Beach home full time.
"During the pandemic, you just reevaluate your 'why,'" said Dani Crooker, 46. "I know a lot of people had these epiphanies. It kind of put things in perspective — and in a positive way. I know not everyone had the same positives out of that situation, but it just gave us (a chance to say), 'Let's reevaluate the priorities and get back to some basics.'"
Bradley Beach's housing market soared during the pandemic, becoming one of 11 towns in Monmouth and Ocean counties to record average sales prices of at least $900,000, according to an analysis by the Asbury Park Press of data from the New Jersey Division of Taxation.
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It is a sign that the borough, which once was considered an affordable place to live on the Jersey Shore, has transformed itself. Older homes have been renovated — or soon will be. And real estate observers say the secret appears to be out.
"It's a hot market," said Kathleen Printon, a real estate agent with Coldwell Banker Homes in Spring Lake. "People are looking to buy, and Bradley has really turned around."
Printon, 61, moved with her family from Kingston, Middlesex County, to Bradley Beach in 2004, drawn to the area like any number of people who grew up visiting the Jersey Shore.
She and her husband bought a 1,100-square-foot house on Brinley Avenue for about $400,000. They made upgrades before moving eight years ago to a smaller home on Beach Avenue. She recently saw the Brinley Avenue home was worth more than $1 million.
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The Press in recent weeks has looked at average prices in the 53 towns in Monmouth and Ocean counties that had at least 25 sales in both 2020 and 2022 to get a glimpse at pandemic's impact on the region's housing market. It found average prices in those 53 towns rose from $534,623 to $700,212, or 31%.
Not all of the towns rose in lock step. West Long Branch posted the biggest increase, at 71%, while Rumson posted the biggest — and only — decline, at 6.7%, the data showed.
The latest list of most expensive towns included several places you would expect. Spring Lake, Bay Head and Rumson long have been associated with their high-end homes. But the list also showed prices were turbocharged.
In 2020, four towns had average home prices of at least $900,000. Two years later, that number rose to 11. They include four towns on Long Beach Island that saw an influx of vacation home buyers.
Also on the list is Bradley Beach, a borough of a little more than 4,000 that once was known for relatively affordable bungalows and amenities like a train station, a beach and a walkable downtown with highly rated restaurants. In hindsight, it's a surprise home prices didn't skyrocket sooner.
"If it's priced correctly, it's going to sell within the weekend," said Sean Price, an agent with Keller Williams East Monmouth. He recently listed a bungalow for $684,900 and received multiple offers. The home last was sold in 1993 for $151,000, according to property records, meaning its value rose 353%, or twice the rate of inflation.
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Dani Crooker said she found Bradley Beach by happenstance. Her husband owns a roofing company and had a project in Ocean Grove. They stayed at a long-term rental and began scouting the area, settling on a historic home in Bradley Beach that they could occupy during summers.
Crooker said she was always sad to go back to Connecticut. She began dropping hints, like, what if they just moved full-time? Her sons, now ages 9 to 16, were on board. When Labor Day rolled around and the summer ended last year, the Crookers stayed.
"I have to pinch myself," Crooker said. "I feel like I'm on vacation all the time."
Here are the 11 most expensive towns in Monmouth and Ocean counties:
1. Spring Lake
Average price 2022: $2.7 million
Average price 2020: $1.9 million
Percentage change: 39%
Rank in 2020: 1
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2. Bay Head
Average price 2022: $1.8 million
Average price 2020: $1.4 million
Percentage change: 31%
Rank in 2020: 3
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3. Rumson
Average price 2022: $1.7 million
Average price 2020: $1.8 million
Percentage change: -6%
Rank in 2020: 2
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4. Long Beach Township
Average price 2022: $1.6 million
Average price 2020: $1.1 million
Percentage change: 49%
Rank in 2020: 4
Changes in cost:See how much property taxes have soared or sank in every town in Ocean County since 2017
5. Surf City
Average price 2022: $1.2 million
Average price 2020: $804,332
Percentage change: 53%
Rank in 2020: 8
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6. Beach Haven
Average price 2022: $1.2 million
Average price 2020: $884,524
Percentage change: 34%
Rank in 2020: 5
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7. Colts Neck
Average price 2022: $1.1 million
Average price 2020: $864,964
Percentage change: 24%
Rank in 2020: 6
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8. Manasquan
Average price 2022: $1 million
Average price 2020: $805,730
Percentage change: 28%
Rank in 2020: 7
9. Ship Bottom
Average price 2022: $969,354
Average price 2020: $693,196
Percentage change: 40%
Rank in 2020: 10
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10. West Long Branch
Average price 2022: $916,131
Average price 2020: $534,618
Percentage change: 71%
Rank in 2020: 21
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11. Bradley Beach
Average price 2022: $902,066
Average price 2020: $672,467
Percentage change: 34%
Rank in 2020: 12
Michael L. Diamond is a business reporter who has been writing about the New Jersey economy and health care industry for more than 20 years. He can be reached at [email protected].