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It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always

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Home Care In Long Branch, NJ

Home Care Long Branch, NJ

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic President Garfield Memorial gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Long Branch, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Long Branch, NJ

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“Such an amazing company with employees who truly care about their business and those they take care of. Caretakers are top notch and customer service is great and they are available whenever you need them.”

Josie J.
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TESTIMONIALS

“I can’t begin to tell to you how pleased I am with Always Best Care. Not only have they placed the perfect caregiver with my mother they also take care of the billing and when I need to speak to a receptionist they are always available. Thank you!!”

Pamgoldberg
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TESTIMONIALS

“I cannot thank Always Best Care enough for helping us find an ideal Assisted Living Facility for my mother. We moved to the city a month ago and had little idea about the local senior living communities. I’d like to thank the highly experienced and knowledgeable caregivers of Always Best Care for helping our family during the difficult time.”

Theodore S.
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TESTIMONIALS

“Your manager is always nice and flexible, and the caregivers are sweet and wonderful”

Leta J.
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TESTIMONIALS

“We are very happy with Always Best Care. They do 24hr care, and the caregiver is excellent. I would recommend them.”

Carla500226
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TESTIMONIALS

“We have hired Always Best Care. We have them for 5 to 6 weeks now. My mother practically does everything herself, but sometimes they might fix her her lunch, there might be a little bit of shopping, and they take her to her appointment. My mother is fine. The hours are fine. She got the hours that she requested. I know she is being billed on her credit card. They have been very helpful and very cooperative. The women always call back.”

Judy367738
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TESTIMONIALS

“We hired Always Best Care two weeks ago for my mom. The woman comes in three days a week to assist my mother with doing the wash, keeping the house picked up, and just talking to her. She’s wonderful. We interviewed several people, and there was just something about the way they were organized in their presentation and their follow up. that impressed us. They were a level above the other ones that we spoke to. They really listen to you about your needs and work very hard to match the caregiver up with what you’re looking for. We were very impressed with them.”

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What is Non-Medical Senior Care in Long Branch, NJ?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Long Branch, NJ

Types of Elderly Care in Long Branch, NJ

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Long Branch, NJ
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Long Branch, NJ
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Jerry Morgan Park with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Long Branch, NJ
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Rooney's Oceanfront Restaurant or visit Seven Presidents Memorial, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Long Branch, NJ

Benefits of Home Care in Long Branch, NJ

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Long Branch, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Long Branch, NJ

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NJ's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Long Branch, NJ

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Long Branch, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Long Branch, NJ

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Long Branch, NJ

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Complete Care at Monmouth
  • Universal Institute
  • Rest Home Chelsea
  • MOCEANS Center for Independent Living
  • West Long Branch Senior
  • Long Branch Senior Center
Home Care Long Branch, NJ

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Long Branch, NJ

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Long Branch, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Long Branch, NJ

Latest News in Long Branch, NJ

New apartments, stores could come to this land near Long Branch City Hall

LONG BRANCH - The vacant land at the corner of Lippincott Avenue, Sixth Avenue and Broadway that is across the street from City Hall and the library is being eyed for a possible mixed-use building with apartments atop retail.That design would match the architecture of both public buildings. However, that is just what's come out of preliminary discussions that city officials have had with the developer.No...

LONG BRANCH - The vacant land at the corner of Lippincott Avenue, Sixth Avenue and Broadway that is across the street from City Hall and the library is being eyed for a possible mixed-use building with apartments atop retail.

That design would match the architecture of both public buildings. However, that is just what's come out of preliminary discussions that city officials have had with the developer.

No formal site plans have been submitted to the city's Planning and Zoning department yet, but a few key developments have occurred at the property recently. For starters, the land — which consists of four lots totaling about an acre combined — exchanged developer hands in November, according to Monmouth County property records.

Faith Light, an LLC with a Belmar address, purchased the lots from Broadway Properties in November for $2.1 million. Broadway Properties had owned the properties for about 20 years. It's not clear how long the land has sat vacant, but it's been at least 10 years and possibly quite more than that.

Long Branch development:See Kushner plan for apartments, stores, supermarket along lower Broadway

The other development happened Wednesday when the mayor and City Council formally requested the city's Planning Board to determine if the properties can be declared an area in need of redevelopment. City Administrator Charlie Shirley said they requested that because all the lots do not sit in the same zone and the redevelopment designation could help package the lots under the same zoning rules.

The other reason for the redevelopment designation would give the city more control over the look of the finished project. For example, Shirley said they would like the developer to put in a café-style sidewalk for outdoor seating. That sidewalk would require a width of 12 feet to 15 feet, versus the standard eight feet. The city is also mulling the idea of a pedestrian crosswalk to tie the site into Slocum Park, which is directly across the street.

Long Branch development:Century-old Long Branch Record building could be saved with apartments, store

Then there is city's desire to have aesthetics match City Hall and the library.

The city would strip the eminent domain element out of any redevelopment designation. City officials said there aren't any tax PILOTs planned for the site, either, which is another tool in the redevelopment designation's toolbox. A PILOT, or payment in lieu of taxes, allows a developer to pay a predetermined annual fee rather than be subject to property taxes, which can change each year.

When Jersey Shore native Dan Radel is not reporting the news, you can find him in a college classroom where he is a history professor. Reach him @danielradelapp; 732-643-4072; [email protected].

Long Branch, N.J., Development Hums Along Despite Past Controversies

FeaturesNew JerseySeveral projects slated to open in beach town that birthed Springsteen within the next few yearsUlysses S. Grant had his “summer White House” there throughout his presidency. Bruce Springsteen wrote “Born to Run” at a cottage there in 1974. Former U.S. Poet Laureate Robert Pinsky once referred...

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New Jersey

Several projects slated to open in beach town that birthed Springsteen within the next few years

Ulysses S. Grant had his “summer White House” there throughout his presidency. Bruce Springsteen wrote “Born to Run” at a cottage there in 1974. Former U.S. Poet Laureate Robert Pinsky once referred to it as the place where “all my poems are about.”

Long Branch, N.J., has had many lives over its 150-year history — and the past few years have brought another one in the form of a wave of commercial redevelopment. The city of 32,000 joins other historic Jersey Shore communities like Asbury Park and Wildwood in a building spree, one that followed the destruction wrought by 2012’s Superstorm Sandy. Hundreds of apartments and condos are going up at once, along with retail space and other property.

SEE ALSO: Sunday Summary: Strap on Your Battery Belt

Take the Atlantic Club, a new luxury condo property approved by Long Branch’s Planning Board earlier this year. Once the site of Seaview Towers, twin apartment buildings demolished in 2020 after sitting vacant for 15 years, the Atlantic Club will feature 75,000 square feet of indoor and outdoor amenities, and will charge between $1.12 million and more than $5.95 million for one of its 132 units.

The project, developed by owners from New York’s Stillman Development International, Gotham City Real Estate and New Jersey’s Surrey Equities, is targeting completion for late 2025.

Roy Stillman, president of Stillman Development, said the project’s design philosophy is a melding of art and commerce. Stillman tapped famed design gallery owner Cristina Grajales to curate a “gallery aesthetic” throughout the development.

“The big theme here is the convergence of art and business as the secret formula for letting everybody win. The more expansive the list of winners, the better project you have,” Stillman said. “Our winners are both people that don’t live in the building and people that will live in the building, as they get to consume this level of artistic inspiration and work and execution that would otherwise not be available to them.”

There’s also the three-story, mixed-use building going up just a few blocks south at665 Second Avenue. Developed by Inspired by Somerset Development, a firm based in neighboring Holmdel, the property will yield 22 units and 800 feet of ground-floor retail once it opens next year.

Yet the land that the still-nameless building sits on contains far more sentimental value than it may first appear. It was the former site of the Inkwell Coffee House, a beloved local joint built in the 1960s and frequented by the likes of actor/director Kevin Smith, as well as a young Springsteen, who was born in Long Branch. Inkwell owner Anthony Esposito announced the closure in spring 2022.

Although the new building replacing it will feature a more contemporary aesthetic, Ken Gold, vice president of acquisitions and development for Somerset, said the developers have kept Inkwell’s legacy top of mind.

“We were very aware of the location and the importance of the Inkwell and the history to the Long Branch community, and that is something that has always been at the forefront of our thoughts with the redevelopment,” Gold said. “Working with the town and planners to really restore that space to the expectations of the market is really important to us, and making sure we pay homage and tribute to what got it there. The building has been demolished, but we definitely kept some things from the Inkwell — signs, banners, that sort of stuff — and we’re working on keeping the history alive.”

Much to the dismay of this reporter, Springsteen could not be reached for comment.

Further north, at 20 Third Avenue, Hoboken-based private real estate company Prime City is constructing its own four-story, mixed-use building, dubbed SICA Lofts. The development will feature 31 apartments and 2,500 square feet of ground-floor retail, part of which will be leased back to the city for the creation of a new community and cultural arts center.

The leaseback pays homage to the lot’s history as the former site of the Lincoln Can Manufacturing Company and later the Shore Institute of Contemporary Arts (or SICA — hence the new name).

Then there’s Pier Village — the sprawling oceanfront, mixed-use community on Chelsea Avenue about a quarter mile away from SICA Lofts. Kushner Companies and partner Extell Development purchased Pier Village from Ironstate Development back in 2014, and Extell sold its stake to Kushner in 2020.

Since opening in 2005, Pier Village has slowly expanded over the years and today includes 500 apartments, 250 condos, a hotel (with a second one in development) and a vast array of dining, retail and entertainment spaces — though the property has a rocky history. The troubles began in 1987 when a fire destroyed Long Branch Pier, built in the 1910s on the land Pier Village now occupies, taking out an amusement park, storefronts and the locally famous, 10,000-square-foot “Haunted Mansion” along with it. The ruins sat untouched for well over a decade until cleared in 2001.

In 1996, the city and its mayor at the time, Adam Schneider, launched the Long Branch Redevelopment Plan, which laid out criteria for overhauling five sectors in the beach town. The city controversially used eminent domain to buy out local homeowners, in an effort to assemble the parcel that would eventually become Pier Village.

The city’s application of eminent domain, historically used by governments to repossess desolate private property for the sake of public use, was a “public relations disaster,” according to the The New York Times in 2004, and resulted in a number of homeowners fighting back to keep their land.

The city ultimately settled with those homeowners in 2009 after years of litigation, and ended its use of eminent domain to acquire beachfront homes for redevelopment soon after.

“It’s an interesting dichotomy. People who have lived here for a long time, especially the ones who made it through eminent domain, are sort of bitter about what’s happening. They feel that [Long Branch] is no longer the city they grew up in, that everything’s changing,” said Michele Irizarry, a local residential real estate broker. “Yet new people coming in think that Long Branch is amazing. So there’s a bit of a divide between older residents and newer residents.”

Meanwhile, plans by Kushner to redevelop two blocks of barren land in Long Branch’s lower Broadway area were approved by the city’s Planning Board earlier this summer. (Nicole Kushner Meyer, a principal at Kushner Companies, is married to Joseph Meyer, chairman of CO owner Observer Media.)

The project had for years resided in a financial and litigative swamp. Long Branch Partners, an affiliate of Montville, N.J.-based Diversified Realty Advisors, acquired some 50 properties in the area in 2014, with the intention of investing nearly $200 million to build new commercial and retail properties along Long Branch’s main drag, and spent the better part of 2017 demolishing them for that very purpose. Yet the firm ultimately sold the properties to Kushner after years of legal seesawing between the two developers and the city.

Kushner now plans to build nearly 300 apartments, new retail spaces, a cafe and a grocery store on the properties. Michael Sommer, Kushner’s chief development officer, told the Asbury Park Press in July that construction could break ground before the end of the year.

“The lower Broadway project, seen as an extension of the vibrant Pier Village community, is a crucial step in revitalizing the downtown area,” Kushner Meyer said. “The focus is not just on residential development but also on bridging the downtown to the waterfront, with the addition of a supermarket to serve the year-round community. This project is envisioned as a lynchpin in connecting the two.”

Reevey, Long Branch beat Red Bank in 100th, and last, Thanksgiving football meeting

Long Branch lived up to its name of the Green Wave as it pushed Red Bank Regional away to a 41-20 victory in Long Branch in the 100th and final showdown between the schools.Long Branch (7-5) struck on the last play of the first half when Earnest Reevey found Nyron Sterling for a 21-yard touchdown to give the Green Wave a 28-14 lead at halftime. Alex Choback made it a 21-14 game for Red Bank (3-7) following an 11-yard touchdown run with 48 seconds remaining in the half.“You always want to win the game, especially if it&rsq...

Long Branch lived up to its name of the Green Wave as it pushed Red Bank Regional away to a 41-20 victory in Long Branch in the 100th and final showdown between the schools.

Long Branch (7-5) struck on the last play of the first half when Earnest Reevey found Nyron Sterling for a 21-yard touchdown to give the Green Wave a 28-14 lead at halftime. Alex Choback made it a 21-14 game for Red Bank (3-7) following an 11-yard touchdown run with 48 seconds remaining in the half.

“You always want to win the game, especially if it’s the last game of the season,” Long Branch head coach Chad King said. “With it being the 100th rivalry game and a home game for us, our guys really wanted to end the year on a high note.”

Jah’Cire Jones nearly cut it to a one-score game for Red Bank with a 51-yard touchdown run in the third quarter, but it was called back for holding. From there, Long Branch’s defense stood strong as it forced a turnover on downs to hand the ball back to Reevey entering the fourth.

“It’s what we’ve seen all year,” King said. “These guys love to play football and this was another opportunity for them to come together and play the game.”

Reevey recorded his second touchdown pass of the day when he connected with Havier Gonzalez on a 20-yard reception to put Long Branch ahead 35-14 with 11:51 remaining. He finished 12-for-12 for 147 yards.

“It means everything because the coaches preach this is basically like the Super Bowl because there’s so much history behind it,” Reevey said. “Everybody was so confident in everything they could do.”

Reevey also got it done on the ground as he recorded 14 carries for 156 yards and ran in the first two touchdowns for Long Branch, including a 29-yard carry to give the Green Wave a 14-0 advantage with 5:53 left in the first quarter. He added an interception in the fourth.

“I saw what we’ve been seeing for the past three years,” King continued. “He’s a great football player, had some limited opportunities because of injuries, but came out and showed what he’s capable of on a daily basis.”

In addition, DaVon Craft had a big day for Long Branch as he finished with 20 carries for 132 yards along with a pair of touchdowns, including a one-yard score to close the scoring for the Green Wave. He also recorded a five-yard touchdown to give Long Branch a 21-7 lead with 8:03 left in the second quarter.

“I’m happy to know we got the win and hopefully will continue into next year too,” Craft said. “My line had an amazing day today, I’ll definitely congratulate them once I get into the locker room.”

Despite coming away with the loss, Red Bank fought until the final whistle as Choback notched his second score on a one-yard carry to make it a 41-20 game with 11 seconds remaining. Jones also cut it to a 14-7 game with 1:07 left in the first quarter following a 25-yard rushing touchdown.

“We loved being a part of the Red Bank Regional and Long Branch rivalry,” Red Bank head coach Shane Fallon said. “Long Branch made more plays today than we did, but both teams played extremely hard and represented their schools and community very well. We have a lot of work to do in the off-season, but we’re looking forward to playing against Long Branch in the future.”

Long Branch closes the rivalry with a 65-32-3 record against Red Bank. It was the seventh-longest series in New Jersey still being played on Thanksgiving.

Jones led the way on the ground for Red Bank with 15 carries for 83 yards. Choback finished 6-for-13 for 104 yards along with six rushes for 30 yards.

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New Jersey's Biggest Wind Farm Yet Just Got Approved By Federal Govt.

On Nov. 20, the federal government approved Empire Wind 1 and 2, two new wind farm lots 19 miles off Long Branch:|Updated Thu, Nov 30, 2023 at 7:53 am ETLONG BRANCH, NJ — Last week, the U.S. federal government approved the biggest lot to date of wind turbines to be built off the Jersey Shore.On Nov. 20, the Biden-Harris administration approved the Empire Wind 1 and 2 offshore wind project, according to ...

On Nov. 20, the federal government approved Empire Wind 1 and 2, two new wind farm lots 19 miles off Long Branch:

|Updated Thu, Nov 30, 2023 at 7:53 am ET

LONG BRANCH, NJ — Last week, the U.S. federal government approved the biggest lot to date of wind turbines to be built off the Jersey Shore.

On Nov. 20, the Biden-Harris administration approved the Empire Wind 1 and 2 offshore wind project, according to this press release from the U.S. Department of the Interior.

And on Wednesday, Gov. Phil Murphy directed the New Jersey Board of Public Utilities to launch a fourth round of offshore wind solicitation, beginning in early 2024. That means that sometime in the new year, companies can bid to build more wind farms off New Jersey.

Empire Wind 1 and 2 will be two wind farms right next to each other, located about 14 miles south of Long Island and 19.5 miles east of Long Branch; see the map above.

If it gets built, Empire Wind will be New Jersey's biggest wind farm so far: Together, the two offshore wind lots will total nearly 80,000 acres of ocean. They will be permitted to have up to 147 wind turbines combined.

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That's bigger than the Atlantic Shores wind farm approved to be built off Barnegat Light (110 turbines), and bigger than the now dead-in-the-water wind farm Orsted said it was going to build off Atlantic City (98 turbines).

Empire Wind 1 and 2 will be owned and operated a joint partnership between BP (oil and gas behemoth British Petroleum) and Equinor Wind LLC, a Norwegian energy company, according to the Empire Wind website.

This comes less than a month after Danish company Orsted made the surprise 3 a.m. announcement on Oct. 31 they were pulling out of plans to build wind farms off Atlantic City. Orsted said the project was too expensive — despite the fact that the NJ Legislature gave them nearly $500 million in tax breaks to build the wind farms.

Gov. Phil Murphy released a furious statement after Orsted backed out, saying at the time: "Orsted's decision to abandon its commitments to New Jersey is outrageous and calls into question the company’s credibility and competence."

Murphy said he would be considering litigation against Orsted, although as of Nov. 29 the state of New Jersey has not sued Orsted.

Orsted's 98 turbines would have started 15 miles out. They would have been visible from Atlantic City beaches on very clear days, according to these renderings released by the company. So it's unlikely the Empire Wind turbines will be visible from Long Branch beaches, as they will be 19 miles out.

Despite Orsted pulling out, President Joe Biden is moving forward on his goal of greatly expanding America's offshore wind energy. Empire Wind is the sixth offshore wind energy project to be approved under the Biden-Harris administration.

Biden said he has a goal of creating 30 gigawatts of offshore wind energy capacity by 2030, an ambition back by Gov. Murphy. The Biden administration has approved first-ever offshore wind lots in the Pacific and Gulf of Mexico, and is exploring offshore wind development in the Gulf of Maine and off Oregon.

Not a single wind turbine has been built yet off the Jersey Shore.

Atlantic Shores, the wind farm proposed to be built 10 miles off Barnegat Light, Long Beach Island, is still on track to be built, said Murphy Wednesday. At 10 miles out, those turbines will definitely be visible from the beaches.

But no actual turbine construction has begun.

The Bureau of Ocean Energy Management said the two Empire Wind farms could create 2,076 megawatts of clean energy, which could power more than 700,000 homes in New York City, Long Island and New Jersey each year. The wind farms would also create jobs to build and to maintain.

But Clean Ocean Action, a Jersey Shore ocean advocacy group that has been critical of wind farms, said wind farms off New York/New Jersey are being "fast tracked."

"The projects will be sandwiched between shipping lanes entering the busiest port on the US East Coast, the Port of New York and New Jersey," said Clean Ocean Action in a statement. "We are once again frustrated with the government fast-tracking numerous massive offshore wind projects, especially amid the severe financial turmoil the offshore wind industry is experiencing as evidenced by Orsted’s recent cancellation of two projects."

"Too many questions remain unanswered about the impacts of offshore wind projects, such as Empire Wind 1 & 2, to move so quickly and recklessly forward with massive ocean industrialization," said Clean Ocean Action. "The ocean deserves more care."

“Under President Biden’s leadership, the American offshore wind industry is continuing to expand rapidly — creating good-paying union jobs across the manufacturing, shipbuilding and construction sectors," said U.S. Secretary of the Interior Deb Haaland. “Today’s approval of the sixth offshore wind project adds to the significant progress towards our administration’s clean energy goals."

Wind turbines off the Jersey Shore: 2 Offshore Wind Farms Canceled In New Jersey, Developer Says (Oct. 31)

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Long Branch’s Ocean Gate luxury apartments available for lease (PHOTOS)

Ocean Gate, a striking collection of brand-new luxury apartments, has opened in Long Branch, delivering an exceptional resort lifestyle enriched with state-of-the-art amenities, inspired living spaces and easy beach access.Located at 30 Ocean Blvd. in a coastal setting just moments from numerous eateries, quaint shops, parks and the Jersey Shore, Ocean Gate features 170 open residences with luxurious style. The homes are spread throughout two midrise building...

Ocean Gate, a striking collection of brand-new luxury apartments, has opened in Long Branch, delivering an exceptional resort lifestyle enriched with state-of-the-art amenities, inspired living spaces and easy beach access.

Located at 30 Ocean Blvd. in a coastal setting just moments from numerous eateries, quaint shops, parks and the Jersey Shore, Ocean Gate features 170 open residences with luxurious style. The homes are spread throughout two midrise buildings designed by Monteforte Architectural Studio LLC, complemented by an array of lifestyle amenities that blur the lines between everyday ease and “staycation” indulgences.

The community debuts with a variety of layouts, including one-bedrooms, some with a powder room, and two- and three-bedroom residences. Select homes offer an additional loft and private outdoor space. Monthly rents start from the low $3,000s, including limited-time grand opening incentives of up to two months free on select homes. Immediate occupancy is available.

“We are excited to introduce Ocean Gate to the Long Branch community and beyond,” Steven Silverman, partner of Ocean Cooper Revitalization LLC, Ocean Gate’s developer, said. “This stunning property represents a vision of beach living that blends architectural excellence, modern interiors and a harmonious blend with nature. Ocean Gate is not just a place to live; it’s an invitation to experience the coastal dream. We’re proud to bring this extraordinary community to life.”

Each Ocean Gate residence is designed to elevate the living experience. With 9-foot ceilings, luxury plank flooring, custom modular closets and complimentary window treatments, the homes offer both style and functionality. In-home washers and dryers and central air add to the convenience, while select residences offer private outdoor spaces perfect for savoring the coastal breeze and picturesque views.

The kitchens at Ocean Gate feature stainless steel appliances, a gas range and side-by-side refrigerator, white quartz countertops, full-height tiled backsplashes and soft-close cabinetry, making every meal preparation a pleasure. Bathrooms are adorned with white quartz countertops, porcelain tile floors, full-height tiled walls and soft-close cabinetry, ensuring every aspect of one’s daily routine exudes comfort and sophistication.

Luxury living extends beyond the homes at Ocean Gate with an array of lifestyle amenities. The outdoor resort-style escapes include a heated pool and sundeck, Tiki bar, cabanas, lounge seating, firepits, private barbecue and dining areas, and a movie wall. Residents can also take advantage of complimentary beach chair concierge service during the summer months.

An expansive clubhouse features a resident lounge, party room with catering kitchen, coworking spaces, game room, children’s playroom and more. Staying active couldn’t be easier in the state-of-the-art fitness center, yoga room, dedicated spin room and on the pickleball and volleyball courts. Convenient perks include a package room, resident and bike storage, garage parking, electric charging stations and a dog run for the community’s four-legged residents.

“Ocean Gate is a remarkable addition to Long Branch, offering residents an opportunity to immerse themselves in a beach sanctuary for both year-round living and seasonal retreats,” Jacqueline Urgo, president of the Marketing Directors, the community’s marketing and exclusive leasing agent, said. “The property’s location is close enough to the best dining, shops and entertainment, but removed enough to provide a desired level of coastal tranquility.”

Ocean Gate enjoys a prime location that’s in close proximity to Pier Village, a vibrant Victorian-inspired oceanfront village with a boardwalk, boutique shops and plenty of dining options. Manhattan is just a ferry ride or train ride away for residents, with SeaStreak operating commuter ferries out of the nearby town of Highlands daily, and New Jersey Transit rail service to Manhattan available via the Long Branch train station.

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