MANASQUAN -- Growing up in an artistic family in Freehold and Howell, Tym Roth loved to draw and appreciated the particular brand of creativity involved in tattooing — so much so that as an adult, he left the security of a successful corporate career in order to combine those two passions and launch The Dark Matter Tattoo Co.
Opened in 2022, this Manasquan tattoo shop specializes in a range of “permanent tattoos for your temporary vessel” and prides itself on celebrating each client’s individuality.
“My mother loves to remind me that I used to draw on the walls as a kid,” said Roth, 38, a Howell resident. “Art was one of the few subjects in school that I took seriously.”
But while Roth had an affinity for drawing, he opted for a more formal career after high school when he accepted a position at Procter & Gamble’s manufacturing facility in Rahway, where he worked for the next 12 years.
“Over time, I became their union secretary and traveled the world with the company negotiating union contracts and dealing with arbitration,” he said. When it was then announced in 2018 that his facility would be relocating to another state, he found himself at a professional crossroads.
“I was offered a separation package and officially accepted a transfer to California, but I ultimately elected not to go because I didn’t want to leave my home at the Jersey Shore,” he said. “I saw the moment as an opportunity to do something else and decided that I’d either open a tattoo shop or a food truck.”
The appeal of being a tattoo artist won out.
“I got into tattooing at age 31 and had no formal training prior to that,” said Roth, who began pursuing a path to the required 2,000 hours of training under a mentor that he needed to get his state license.
“I called a couple of tattoo shops and set up an appointment with a local tattoo artist named Lauren who I knew from growing up and she agreed to meet with me about becoming an apprentice," Roth said. "I shared my appreciation for the art, my ability and willingness to learn, and my years of professional experience in the corporate arena and was lucky and grateful to get an apprenticeship with her.
“I learned so much from Lauren, who at that point had been a tattoo artist for 16 years, and I completed my hours and got my license in just under a year because I was so motivated,” said Roth, who accepted a job working at her shop full-time.
While he enjoyed being his beloved mentor’s right-hand man for the next several years, the need for greater flexibility soon became paramount. “I became a father during that time," he explained, "and I decided that I wanted to go into business for myself."
In February 2022, Roth opened a Sola salon suite in Wall under the name Kno Good Art, “but I soon outgrew the space and missed the walk-in shop experience and camaraderie of a town,” he said. “As an avid surfer and skateboarder, I knew I had to go to the Shore, and Manasquan was one of the few towns that didn’t have a tattoo shop,” he said of the space he eventually found on Curtis Avenue.
When it came to establishing his brand, “I do pretty much every type of tattooing, but I’m known for a lot of black and gray and geometric work, so Dark Matter Tattoo Co. felt like a good name and embodies who I am,” he said.
Tattoos for teenagers to senior citizens
Three years later, in his 900-square-foot shop with a “gothic tropical” vibe, “what sets me apart from other shops is my structure and the respect I have for tattooing and for my clients, for whom tattoos are an important reflection of their individuality,” Roth said. “Clients can share random words with me regarding the tattoo they want and what I design and draw is exactly what they envision.
“I understand what a big deal tattoos are to people, and I’ve talked some clients out of getting a tattoo if I felt it wasn’t right for them,” Roth said. “What you get from me is a responsible tattooist who’s going to be honest with you and set realistic expectations.”
As for his services, “I do everything from simpler lettering pieces which involve handwriting all the way up to complex sleeve and back tattoo sessions that take hours,” Roth said.
“Walk-in lettering pieces typically take under 90 minutes and start at $100, while hand or palm-size tattoos take two to four hours depending on their level of detail and placement and generally range from $300 to $700. For bigger jobs involving multiple sessions, I charge an hourly rate of $150 per hour,” he said of tattoo jobs that can take up to 10 or 12 hours.
But regardless of the ease or complexity of the client’s tattoo, “everyone gets my undivided attention, and my dark geometry holds up over time,” he said.
According to Roth, his clients run the gamut.
“My youngest client is a 16-year-old and my oldest is a woman in her eighties,” he said. “I have clients who have been coming to me since I was an apprentice giving free tattoos, some from as far away as Connecticut, Washington, D.C. and Florida. And I have many local clients through word of mouth because I’ve become ingrained in this community.”
Among trends, Roth said that much has changed in the tattoo industry, even within the eight years he’s been in the profession.
“It used to be that people walked into tattoo shops and picked a design off a wall, but today, with the internet, people know exactly what they want and direct message me with images,” he said. “There’s still strong demand for geometry and traditional tattoos — religious images, skulls and roses are still very popular themes — and there’s also a big trend towards more delicate work such as ornamental finger and hand tattoos.”
With data showing that some 40% of people ages 18 to 34 possess at least one tattoo, “I also think that tattoos have become more socially acceptable over time,” he said. “Tattoos used to be associated with gangsters and criminals, but now they’re body art.”
Whatever design people choose, however, “tattoos represent a snapshot of a time, place, and emotion in life,” Roth said. “I give clients tattoos, and they share life lessons with me.”
A sacred art
Among challenges, “it’s amazing to see how fast the boundaries of this field get pushed,” Roth said of the competitive and saturated tattoo industry. “You have to keep up or you’ll get left behind, which is why I don’t focus on fads but rather on the foundation and art.”
And while his busy season (spring through Christmas) often keeps him tattooing from 9 a.m. to 9 p.m. 5 to 6 days a week, “I see tattooing as a privilege and am grateful that business is so strong and growing.”
Looking ahead, he hopes to move to a more customer-facing location on Main Street in downtown Manasquan. Until then, however, “I want to keep the tradition of tattooing alive and give it to the next generation,” said Roth, who himself sports over 24 tattoos and currently mentors an apprentice in his shop.
“Tattooing is a sacred art, and I want to protect and care for it and give that experience to someone else, just as it was given to me,” he said. “And I hope to open my own taco truck one day too!”
Roth said he never expected all of the blessings he’s enjoying today.
“I used to wear a suit to work, and many people don’t know that previous version of myself,” said Roth, who credits his success in the tattoo field to “effort, time and belief in myself.”
As for his favorite part of his job, “I love seeing a client’s face when we do their ‘big reveal’ — it’s very fulfilling to see how much clients feel like themselves with a great tattoo, and I love making someone feel more comfortable in their own skin in whatever way they define it,” he said.
“I’ve tattooed people all over the world and multiple generations within the same family and I appreciate the beauty in all of it,” Roth confirmed. “I love creating images that outlive me and knowing that these tattoos will be walking the earth long after I’m gone.”
The Dark Matter Tattoo Co.
Location: 105 Curtis Ave., Manasquan
Phone: 732-759-5204
Owner: Tym Roth
Opened: 2022
Instagram: www.instagram.com/thedmtcompany