HOWELL, NJ — Nothing Bundt Cakes is the nation’s largest specialty cake company, but it takes the hard work and vision of local entrepreneurial bakers to bring the cakes to the public.
Another location for the franchise is coming - in a few months - to Aldrich Plaza in Howell, bringing a sweet new retail category to the Monmouth County shopping center.
Nothing Bundt Cakes offers handcrafted bundt cakes in a variety of flavors and sizes, such as bite-sized Buntinis, miniature Bundtlets, and 8- to 10-inch Bundt Cakes.
The bakeries also offer retail items including party supplies, decor and gifts.
Ava Hesse and her mother, Terri, are the very busy hands behind the future opening.
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The two are hoping to open their second bakery - they currently have one in Toms River - at Aldrich Plaza in 2024.
The 2,500-square-foot space will replace the former Howell Academy of Dance location and it is still in the permitting process, Ava Hesse said. So customers will have to wait a little while for the hand-crafted desserts shaped in the distinctive bundt dome.
"We have owned the Toms River bakery since April of 2022," said Ava. "We fell in love with the cake and brand, and we are very excited for the opportunity to expand in New Jersey."
She said they "take pride in using our bakeries to spread joy and support our communities through cake donations and fundraising."
Also, the tireless duo is opening a location in Brick Plaza in 2024 - probably on a similar timeline to the Howell bakery, she added.
Founded in 1997, Nothing Bundt Cakes currently operates about 500 bakery locations in more than 40 states and Canada. The cakes are handcrafted in every bakery, the company says.
There are 11 bakeries in the chain in New Jersey, including one in Shrewsbury managed by another operator.
“Dessert-inspired concepts are a hot retail category,” said E.J. Moawad, Levin Management Corporation “Within that segment, Nothing Bundt Cakes is an established, growing national brand with a strong following, and it’s a great addition for this center.”
And a really tasty one, too - especially for shoppers hitting the many other stores at Aldrich Plaza.
Anchored by Walgreens, Aldrich Plaza is home to Retro Fitness, My Salon Suites (opening soon), Salon Centric, Norman’s Hallmark, RE/MAX real estate, AT&T, Big City Bagels & Salads, Bubbakoo’s Burritos and GNC.
Plus, neighborhood services, such as a dentist, pizzeria, Chinese restaurant, optician, liquor store, karate studio, coffee and ice cream shops, and a dry cleaner, among others, round out the tenant mix.
Aldrich Plaza, says Levin Management of Plainfield, serves a residential population of nearly 164,000 people within a five-mile radius. The average household income is $171,000 within a one-mile radius, Levin says. The daily traffic count passing the property exceeds 38,000 vehicles.
There are spots remaining at Aldrich Plaza, including a 30,430-square-foot, in-line space and a 2,640-square-foot former restaurant pad site. A 10,000-square-foot proposed pad site is also available.
LMC Leasing Representative Kendal Hand-Freda and Senior Leasing Representative Moawad arranged the 2,500-square-foot lease. Mark Stanislawski of The Retail Strategy represented the tenant, the Levin company said.