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It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always

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Home Care In Lakewood, NJ

Home Care Lakewood, NJ

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic Lakewood Town Square gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Lakewood, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Lakewood, NJ

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“I just started using always best care for my dad The certified aids that came from the agency were fantastic This situation is new for myself and my dad For having no complaints from my dad is a plus So ty again for such an easy transition for my dad Much appreciated Susan”

susan A.
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TESTIMONIALS

“Such an amazing company with employees who truly care about their business and those they take care of. Caretakers are top notch and customer service is great and they are available whenever you need them.”

Josie J.
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TESTIMONIALS

“I am a current client of this provider I can’t begin to tell to you how pleased I am with Always Best Care. Not only have they placed the perfect caregiver with my mother they also take care of the billing and when I need to speak to a receptionist they are always available. Thank you!!”

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TESTIMONIALS

“I cannot thank Always Best Care enough for helping us find an ideal Assisted Living Facility for my mother. We moved to the city a month ago and had little idea about the local senior living communities. I’d like to thank the highly experienced and knowledgeable caregivers of Always Best Care for helping our family during the difficult time.”

Theodore S.
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TESTIMONIALS

“I am a current client of this provider Your manager is always nice and flexible, and the caregivers are sweet and wonderful”

Leta J.
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TESTIMONIALS

“I am a current client of this provider We are very happy with Always Best Care. They do 24hr care, and the caregiver is excellent. I would recommend them.”

Carla500226
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TESTIMONIALS

“I am a current client of this provider We have hired Always Best Care. We have them for 5 to 6 weeks now. My mother practically does everything herself, but sometimes they might fix her her lunch, there might be a little bit of shopping, and they take her to her appointment. My mother is fine. The hours are fine. She got the hours that she requested. I know she is being billed on her credit card. They have been very helpful and very cooperative. The women always call back.”

Judy367738
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TESTIMONIALS

“I am a current client of this provider We hired Always Best Care two weeks ago for my mom. The woman comes in three days a week to assist my mother with doing the wash, keeping the house picked up, and just talking to her. She’s wonderful. We interviewed several people, and there was just something about the way they were organized in their presentation and their follow up. that impressed us. They were a level above the other ones that we spoke to. They really listen to you about your needs and work very hard to match the caregiver up with what you’re looking for. We were very impressed with them.”

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What is Non-Medical Senior Care in Lakewood, NJ?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Lakewood, NJ

Types of Elderly Care in Lakewood, NJ

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Lakewood, NJ
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Lakewood, NJ
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Pine Park with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Lakewood, NJ
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Estréia or visit Lakewood Historical Museum, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Lakewood, NJ

Benefits of Home Care in Lakewood, NJ

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Lakewood, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Lakewood, NJ

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NJ's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Lakewood, NJ

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Lakewood, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Lakewood, NJ

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Lakewood, NJ

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Hearthstone Estates Assisted Living
  • Lakewood Courtyard
  • Five Quality Care
  • Harrogate Retirement Community
  • FountainView Care Center
  • The Lakewood Residence
Home Care Lakewood, NJ

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Lakewood, NJ

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Lakewood, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Lakewood, NJ

Latest News in Lakewood, NJ

10 most expensive homes sold in the Lakewood area, Sept. 16-22

A house in Lakewood that sold for $940,000 tops the list of the most expensive residential real estate sales in Lakewood area in the past week.In total, 18 residential real estate sales were recorded in the area during the past week, with an average price of $463,792, or $291 per square foot.The prices in the list below concern real estate sales where the title was recorded during the week of Sep. 16 even if the property may have been sold earlier.10. $349K, single-family home at 4 Schoolhouse LaneThe property a...

A house in Lakewood that sold for $940,000 tops the list of the most expensive residential real estate sales in Lakewood area in the past week.

In total, 18 residential real estate sales were recorded in the area during the past week, with an average price of $463,792, or $291 per square foot.

The prices in the list below concern real estate sales where the title was recorded during the week of Sep. 16 even if the property may have been sold earlier.

10. $349K, single-family home at 4 Schoolhouse Lane

The property at 4 Schoolhouse Lane in Lakewood has new owners. The price was $349,000. The house was built in 2000 and has a living area of 1,258 square feet. The price per square foot is $277. The deal was finalized on Sep. 6.

9. $400K, single-family house at 1162 Manor Drive

The 1,884 square-foot detached house at 1162 Manor Drive in Lakewood has been sold. The transfer of ownership was settled in July and the total purchase price was $400,000, $212 per square foot. The house was built in 1973. The deal was finalized on July 30.

8. $449K, single-family residence at 141 Devon Court

The sale of the single family residence at 141 Devon Court in Lakewood has been finalized. The price was $449,000, and the new owners took over the house in September. The house was built in 1987 and has a living area of 2,020 square feet. The price per square foot was $222. The deal was finalized on Sep. 12.

7. $490K, single-family home at 27 Eldorado Drive

The 1,880 square-foot single-family home at 27 Eldorado Drive, Lakewood, has been sold. The transfer of ownership was settled in September and the total purchase price was $490,000, $261 per square foot. The house was built in 2014. The deal was finalized on Sep. 10.

6. $575K, single-family residence at 59 Goldensprings Drive

The sale of the detached house at 59 Goldensprings Drive, Lakewood, has been finalized. The price was $575,000, and the house changed hands in September. The house was built in 1996 and has a living area of 1,822 square feet. The price per square foot was $316. The deal was finalized on Sep. 6.

5. $609K, single-family house at 38 Charming Way

The property at 38 Charming Way in Lakewood has new owners. The price was $609,000. The house was built in 2010 and has a living area of 1,484 square feet. The price per square foot is $410. The deal was finalized on Sep. 12.

4. $620K, single-family home at 6 Bellflower Drive

A sale has been finalized for the single-family residence at 6 Bellflower Drive in Lakewood. The price was $620,000 and the new owners took over the house in September. The house was built in 1995 and the living area totals 2,010 square feet. The price per square foot ended up at $308. The deal was finalized on Sep. 9.

3. $650K, single-family residence at 198 Ridge Ave.

The 1,433 square-foot single-family residence at 198 Ridge Ave., Lakewood, has been sold. The transfer of ownership was settled in September and the total purchase price was $650,000, $454 per square foot. The house was built in 1920. The deal was finalized on Sep. 10.

2. $871K, single-family house at 1032 Waldorf Terrace

The sale of the single-family residence at 1032 Waldorf Terrace, Lakewood, has been finalized. The price was $870,500, and the new owners took over the house in July. The house was built in 1983 and has a living area of 1,263 square feet. The price per square foot was $689. The deal was finalized on July 5.

1. $940K, single-family house at 29 Eagle Ridge Circle

The property at 29 Eagle Ridge Circle in Lakewood has new owners. The price was $940,000. The house was built in 2015 and has a living area of 3,518 square feet. The price per square foot is $267. The deal was finalized on Sep. 6.

Real Estate Newswire is a service provided by United Robots, which uses machine learning to generate analysis of data from Propmix, an aggregator of national real-estate data.

Conflict rages between Orthodox ambulance crew, competitor in Lakewood

LAKEWOOD – Hatzolah of Central Jersey, the longtime Orthodox-led rescue squad, is publicly criticizing a new ambulance service that formed two years ago, claiming the rival outfit is harming its operation and urging residents not to call them.That new service, Hatzulas Nefashos of Jackson, is a registered nonprofit under the name Jackson Jewish Volunteer Ambulance, according to its director, Yitzchok Birnhack.More:...

LAKEWOOD – Hatzolah of Central Jersey, the longtime Orthodox-led rescue squad, is publicly criticizing a new ambulance service that formed two years ago, claiming the rival outfit is harming its operation and urging residents not to call them.

That new service, Hatzulas Nefashos of Jackson, is a registered nonprofit under the name Jackson Jewish Volunteer Ambulance, according to its director, Yitzchok Birnhack.

More:Calls for Lakewood rescue squad doubled, new larger home sought

He says Hatzolah’s campaign to oppose them has sparked prank calls and false information being spread on social media and elsewhere.

“The last three months we have gotten phony calls and people telling us to shut down,” Birnhack said. “It is all about control, they want full control.”

Hatzolah leaders did not respond to requests for comment. The most recent salvo came in an August 26 letter sent to local residents and some media by Hatzolah of Central Jersey urging local citizens not to call the new service.

“It has come to our attention that an organization previously condemned by Rabbonim of all our towns for their unsanctioned and unnecessary services, has been aggressively promoting and advertising their hotline number using various gimmicks,” the letter said.

It later accused the organization of seeking to “closely mimic Hatzolah of Central Jersey” and claimed such confusion could cause a “potentially critical delay” during a crisis. The warning urges residents to remove any magnets, stickers or other “paraphernalia” promoting the rival EMS service from their homes.

A similar statement issued by an unknown group and claiming to have been signed by several dozen rabbinical leaders, was posted on several social media outlets and by Yeshiva World News of New York.

It accuses Hatzulas Nefashos of trying to “undermine Hatzolah of Central Jersey” while seeking to pass itself off as a similar operation and called it “unsanctioned.”

Launched two years ago, Hatzulas Nefashos claims to have 50 volunteers and seeks to fill a need created by the recent population growth that has affected Lakewood and the surrounding area.

More:Lakewood Township tax hike may double last year's increase

Hatzolah of Central Jersey, which dates back more than 40 years, boasts 200 volunteers and recently built a new headquarters after revealing demand had skyrocketed with twice as many calls as it had 14 years ago.

The increased demand is no surprise given that Lakewood’s population has grown from about 95,000 in 2010 to 135,000 in 2020 and is estimated to be approaching 150,000.

Hatzolah leaders said in February that emergency calls rose from about 10,000 in 2018 to nearly 20,000 in 2023.

Neither Hatzolah nor Hatzulas Nefashos are tied into the county 911 call system and respond to direct calls from residents seeking their services.

Created in 1981 as an EMT service for students at Beth Medrash Govoha, Hatzolah of Central Jersey has expanded to serve all of Lakewood and many nearby areas.

Birnhack, who moved to Jackson from Brooklyn five years ago, said he sought to launch Hatzulas Nefashos after a neighbor had difficulty getting an ambulance in an emergency.

He claims to have raised $3 million to launch the service, which has eight ambulances and serves Jackson, Toms River and Lakewood. The organization has yet to file an IRS form 990 disclosing its financial status.

Federal tax records indicate Hatzolah of Central Jersey raised more than $4.6 million in 2022 through donations and grants, with total revenue of about $5.6 million.

Since 2018, Hatzolah has received more than $18 million in donations and grants.

Hatzolah’s annual expenses run about $4.4 million per year, according to data. Tax documents list three full-time employees, each of whom earns more than $140,000.

More:How Lakewood population growth has boosted its cash flow, and spending

Some local Lakewood leaders joined in the condemnation of Hatzulas Nefashos, claiming it will hurt local emergency needs if it continues.

“The creation and continued operation of Hatzulas Nefashos is an unfortunate event,” said Rabbi Moshe Weisberg, spokesperson for the Lakewood VAAD, an influential group of political and business leaders. “The original Hatzolah has an extensive and constantly expanding service area, with dozens of highly trained EMTs… the arrival of Hatzulas Nefashos seems to be a service for which no need exists. It is at best duplicative, and at worst can potentially be life-threating as it sows confusion for a patient or family in an emergency -- when every second counts.”

Lakewood Mayor Ray Coles offered a similar rebuke: “Hatzolah has spent years perfecting their operation, training and response and for someone to come in and mimic that has caused a lot of unease in the community. When they pick up the phone and call Hatzolah they know they will get a good level of care. This new organization is an unknown.”

Birnhack said if residents prefer Hatzolah that is their choice. “If you don’t want our service, don’t call us. There are people out here who don’t want to call us and that’s fine.”

Birnhack said he has reached out to Hatzolah but has received no response. He also said he is considering legal action against the organization.

“We try to reach out to them but no good. I think they do not like competition,” he said.

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