Jetty, the East Coast-based, surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce it will open its newest retail location this May in Long Branch, New Jersey. The core surf shop will be centrally located in Pier Village, one of the most dynamic and successful mixed-use retail developments on the New Jersey coastline featuring an eclectic mix of shopping, dining, year-round entertainment, and oceanfront condominiums.
Jetty was founded in 2003 by five friends seeking to draw their own line in the surf industry and beyond. It is a lifestyle brand born from passion, and it is proudly surfer-owned-and-operated.
Following the success of the Jetty Flagship Store in Manahawkin, New Jersey, opened in 2022, the upcoming retail space in Pier Village will showcase Jetty’s full collection of eco-minded apparel for men, women, and kids. The 3,384 square foot shop will also cater to the core surf crowd with a curated selection of surfboards and accessories from a variety of leading brands.
“We have been looking for the right New Jersey retail location to expand to for some time, and Pier Village checks all the boxes,” said John Clifford, Jetty Partner and Chief Brand Officer. “Retail real estate broker Gary Krauss, of Pierson Commercial Real Estate, along with his colleague Ryan Starkman, introduced us to the space and helped everything fall into place. The Pier Village site will allow us to reach a new customer base in a bustling seaside community that is steeped in surf history. Wherever Jetty goes, we want to make sure we do it right and create an authentic center for the surf community to rally around. Our apparel will fill the walls and racks exclusively, and the shop will feature some of New Jersey’s best surfboard shapers and a range of accessory brands that complement our product line and brand story.”
Community has always been a fundamental aspect of Jetty. When selecting the location for its newest shop, Pier Village was ideal due to its vibrant, year-round environment that will provide ample opportunity to engage with both locals and seasonal visitors. Additionally, its proximity to the Seven Presidents Park surf break in Long Branch will allow for surfing events and community-driven initiatives throughout all four seasons.
“We are beyond excited to bring Jetty to Long Branch,” said Dave Bachowski, Jetty Director of Retail. “Our new store is going to be all about celebrating and embracing surf culture, coastal living, and connecting with the community. Over the past three years we’ve watched our Flagship store in Manahawkin become a beloved gathering spot for surfers, locals, and tourists, all finding common ground within our brand and retail experience. We cannot wait to see this same energy flow through our Pier Village shop, making it a true coastal destination.”
“We are thrilled to welcome Jetty to Pier Village, where their passion for surf culture and community aligns perfectly with our vision for this dynamic beachfront destination,” continued Nicole Kushner Meyer, President of Kushner. “This addition enhances our retail mix, providing both locals and visitors with an authentic surf experience in the heart of Long Branch.”
With a target opening date of Memorial Day Weekend, Jetty’s new Long Branch store will be in Pier Village at 80 Ocean Avenue North, Long Branch, NJ 07740. For updates and info on grand opening festivities, please follow @TheJettyLife and @JettyLongBranch on Instagram.
ABOUT JETTY
Established in 2003, Jetty was founded on a shared love of surfing, fishing, art, travel, and music and a desire to draw its own line. Now in its 23rd year of business and a Certified B Corp, Jetty continues to offer eco-minded, durable apparel for men and women that embodies the fickle conditions of Northeast coastal living and encourages outdoor adventure despite the weather. Through its non-profit division, Jetty Rock Foundation, over the past decade more than $2.5 million has been donated to protect our oceans and waterways, and support those who build their lives around them. Learn more at www.JettyLife.com and follow along on Instagram @TheJettyLife.
ABOUT PIER VILLAGE
Situated along the beaches of Long Branch, NJ, Pier Village is an award-winning mixed-use beachfront community that captures the vibrant spirit of the Jersey Shore. This dynamic oceanfront destination offers 500 luxury rental apartments with two hotels, The Wave Resort and The Bungalow Hotel, providing exceptional stays for visitors and residents alike. With an eclectic mix of 145,000 square feet of shops, restaurants, wellness experiences, and year-round entertainment, Pier Village is the perfect place for those seeking both an active lifestyle and a home by the sea. Learn more at www.PierVillage.com and follow along on Instagram @PierVillageLongBranch.
ABOUT PIERSON COMMERCIAL
Pierson Commercial is a market leading New Jersey commercial retail real estate brokerage and advisory service provider representing national and regional retail tenants, institutional property holders, and multi-faceted retail developers with their acquisition, disposition, and leasing services throughout New Jersey. Learn more at www.piersonre.com.