Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Ocean Grove’s Vacant Oceanfront to Become Vibrant Mixed-Use DevelopmentPhoto Credit: Ocean Grove North End
Previous
Next
By Matt Doherty
Published January 8, 2025 at 10:00 PM
OCEAN GROVE, NJ – A long-neglected oceanfront property in Ocean Grove is set to undergo a dramatic transformation, as developers aim to break ground on a mixed-use project in 2025. The site, located on the boardwalk just south of Asbury Park and adjacent to Wesley Lake, has been an “eyesore” since it became vacant in the 1980s. Now, after years of planning and public collaboration, the vision for a vibrant community centerpiece is coming to fruition.
The project, spearheaded by Ocean Grove North End Development, includes a 40-room boutique hotel, 10 single-family Victorian homes, 39 condominium units, and 155 off-street parking spaces. Additionally, a one-story retail space will run along the boardwalk, bringing new dining and shopping options to residents and visitors alike. The development is designed to blend seamlessly with Ocean Grove’s signature Victorian aesthetic.
For decades, the empty property has been a source of frustration for locals and visitors, described as a “black hole” between Ocean Grove and Asbury Park’s bustling boardwalk. The redevelopment of this site has been in discussion since 2007 when Neptune Township designated it as “in need of redevelopment.” After years of delays, a breakthrough came earlier this year with a settlement agreement between the township and developers. In April, the Neptune Township Committee adopted an amended redevelopment plan, paving the way for the final approval process.
Sign Up for FREE Asbury Park Newsletter
Get local news you can trust in your inbox.
“This project will finally breathe new life into this unused parcel,” said Bill Gannon, a member of the development team. “It will greatly benefit the neighborhood with new, high-end construction consistent with Ocean Grove’s Victorian charm. More importantly, it will provide significant economic advantages for the entire town of Neptune.”
One of the most notable benefits of the project is the anticipated tax revenue. The development is projected to generate $1.9 million annually in property taxes for Neptune Township, including $955,000 earmarked for public schools. Despite this, the development is expected to add few, if any, students to the district, maximizing the financial gain for local taxpayers.
The developers have worked closely with township officials and community members to address potential concerns. Public feedback from “visioning sessions” and detailed input from the Neptune Planning Board have helped shape the project. For instance, the total construction footprint has been reduced to 50% of what is legally permitted. Plans now include 39 condominium units instead of the originally proposed 78, and 40 hotel rooms instead of 80.
“Working with Neptune officials, we’ve ensured this project provides more open space and public corridors,” said Joel Brudner, a partner in Ocean Grove North End Development. “We’ve also addressed parking concerns by incorporating hidden, off-street parking for residents, hotel guests, and tenants.”
Additionally, the developers will rebuild the deteriorating municipally-owned Wesley Lake wall and promenade, a move that will save Neptune taxpayers millions of dollars and eliminate longstanding safety concerns.
The project’s retail spaces are expected to bring a new vibrancy to the boardwalk, offering opportunities for local businesses and creating jobs during and after construction. Beyond the direct economic impact, the redevelopment will enhance the visual appeal and functionality of the area, turning what was once an eyesore into a community asset.
“This development isn’t just about buildings—it’s about creating a welcoming gateway to Ocean Grove,” Brudner said. “We’ve incorporated public input every step of the way to ensure this project aligns with the community’s values and vision.”
The project is now awaiting final approval from the Neptune Planning Board, which is expected in the coming weeks. Developers say the project is shovel-ready and are eager to begin construction by 2025.
“This project represents a fresh start for this long-neglected site,” said Gannon. “It’s a win-win for Ocean Grove and Neptune Township—providing much-needed tax revenue, beautiful new construction, and a revitalized community space that everyone can enjoy.”
With its blend of residential, commercial, and public amenities, the redevelopment is poised to transform the area into a vibrant hub for locals and visitors, all while preserving the Victorian charm that makes Ocean Grove unique.