Two-minute read
Asbury Park Press
SHREWSBURY - Bloomie's, the name for Bloomingdale's small-format store, will open its storefront at the Grove at Shrewsbury, its first in New Jersey, on Nov. 14.
It is Bloomie's fourth location in the U.S. and its first to cater exclusively to women's fashion and accessories.
"This Shrewsbury Bloomie's is a milestone for us. It strengthens our presence in the local NJ area and marks our first women's-only location," said Rachel Abeles, senior vice president of customer and revenue growth, in a statement. "We're excited to bring this curated collection of brands and categories to complement our existing fleet within the New Jersey community, making access easier and more tailored than ever before."
Bloomingdale's has opened three Bloomie's stores in the U.S., with locations in Seattle; Fairfax, Virginia; and Skokie, Illinois.
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A small store concept, Bloomie's "provides a casual, contemporary and highly curated experience for shoppers," Bloomingdale's said.
The Shrewsbury Bloomie's will feature trendy products with apparel, accessories and beauty products from leading brands including Mother, Veronica Beard, Rag & Bone, Cinq a? Sept, L'Agence, Staud, Tory Burch, Chanel Beauty, Charlotte Tilbury and Roberto Coin. It also will showcase "the most elevated expression of fine jewelry to date," the company said.
The store also will have services such as styling, easy returns, pickups, alterations, gift wrapping, plus a grab-and-go Forty Carrots cafe?, offering favorites such as frozen yogurt, salads and sandwiches.
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The grand opening will feature Bloomie's Winter Village. Following the ribbon-cutting ceremony, Bloomie's Shrewsbury will host a winter wonderland event, featuring fun, fashion and gifts.
On Dec. 7, guests can stop in Bloomie's for a private sip-and-shop before opening, with brunch bites, music, giveaways and gifting. The holiday bash will continue throughout the day with a meet-and-greet with Santa, holiday treat carts, music, brand activations and customization opportunities.
Parent company Macy's Inc. is in the middle of a plan to triple the number of its small-format stores, the majority new Macy's locations, by the fall of 2025. Besides the three Bloomie's stores, Macy's has 12 small-format Macy's open with plans for up to 30 additional Macy's locations and an unspecified number of Bloomie's.
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David P. Willis, an award-winning business writer, has covered business, retail, real estate and consumer news at the Asbury Park Press for 27 years. He writes APP.com's What's Going There column and can be reached at [email protected]. Please sign up for his weekly newsletter and join his What's Going There page on Facebook for updates.