MARS HILL - One of the region's most popular ice cream shops has a new home.
Mars Hill's Meadowsweet Creamery owners Andrea and Michael Clem opened the new shop just up the road in Mars Hill, along Carl Eller Road/N.C. 213 across from CVS Pharmacy.
The new location affords the owners some more kitchen space, as the shop's previous location was shared with Mars Landing Galleries.
Not only had Meadowsweet Creamery outgrown the small space, they had to be mindful of gallery visitors when doing their prep.
"The machines are loud and they were hot. So we quickly realized that we needed more room," Andrea Clem said.
The owners opened the new location, the former Zink Outdoor Power Equipment spot, on March 19. Part of the move-in process required redoing the electrical and plumbing to host the kitchen space.
"We got new sinks, a new exhaust fan, all sorts of stuff that we had to redo. We had to paint and polish the floor," Michael Clem said.
The new site offers roughly four times the space as the previous location, according to Andrea Clem.
Another advantage of the new spot is its visibility, as it is just a short trip down the hill from Main Street.
"I think it was great where we were initially, as we were able to grow. We started out so small and were able to grow at a good pace," Andrea Clem said. "It's great because we're busy enough where we can just focus on the shop. Unfortunately, we've had to cut some of our wholesale stuff and some events, just because we need more time here."
The News-Record visited Meadowsweet on a rainy Wednesday in the middle of the day, but the shop was full.
The Clems said busy has been the norm since the new location's opening in mid-March.
"We can't keep up with how much ice cream we're going through," Andrea Clem said of the couple's decision to cut back on wholesale and events. "It's actually for us because of the travel, and delivering ice cream can be tricky."
According to Michael Clem, the new location sees a lot more college students paying a visit to the shop.
After opening the new shop, the owners realized they needed to bring an additional employee on board to keep up with the growing demand.
In 2024, the Clems said their original plan was to rent a place in the River Arts District, but the couple, who live in Jupiter, chose to keep their business in Madison County.
"It just feels really exciting to stay in Mars Hill and be local, to stay close to home," Andrea Clem said. "The community of people who would walk down to the gallery to get ice cream and then tell their friends about us, and that's how we stay in business."
The Clems got Meadowsweet Creamery off the ground by visiting farmers markets, including the Weaverville Tailgate Market, where the couple got their start, and the West Asheville and North Asheville Tailgate Markets.
"It's like an incubator for small businesses, because you get exposure and you don't have to rent or own a building; you start with a commissary kitchen," Andrea Clem said. "So it really allows small businesses to start from the ground up."
The Clems said they were grateful for the support and business they've received from both local Mars Hill and Madison County residents, as well as visitors making the trek from out of the county.
According to the Meadowsweet owners, the local ice cream community in general has wrapped their arms around the Clems, including throughout the very trying post-Helene process.
Ashley and Greg Garrison, owners of The Hop Ice Cream, as well as Ultimate Ice Cream owners Kevin and Lucia Barnes, have been especially helpful to the Clems, they said.
"Kevin and Lucia have had our backs for a couple years, and helped us and gave us advice," Andrea Clem said. The Barnes' sold off their shops in 2024 and the new owners renamed the company The Mad Dipper: The Ultimate Ice Cream Experience.
"The Hop reached right back out to us after we reached out to them, because we needed help getting supplies after Helene. They helped us then and are still helping. It's just a great community. At all the ice cream shops, they're just great people."
Similar to places like The Hop, the Meadowsweet Creamery owners have employed a "simple but weird" approach —offering flavors like strawberry ricotta and fig and goat cheese.
Both the number of visitors and the reviews, including a top finish in the Mountain Xpress Best of 2024 Madison County sweets and treats division, suggest Meadowsweet is quite popular.
The owners have always been intentional about bringing natural, homemade ingredients to their flavors, including homegrown mint and basil used in their mint chocolate chip and strawberry basil flavors.
"We don't use artificial colors or dyes in our ice cream," Andrea Clem said. "We try to use only natural ingredients and make all our mix-ins from scratch in house, like hot fudge, caramel, meringues, streusel, Oreos, among other things. I think most people assume we buy premade things and just throw them in our ice cream."
The "simple but weird approach," as well as using homegrown ingredients is a recipe that's working well for Meadowsweet Creamery.
According to the Clems, the building landlord said there are plans to provide additional parking and mulch the back lot for children to play and families to sit and eat.
The Clems welcomed their first child last year. They're excited about heading into their first summer in the family-run business at the new Carl Eller Road location.
"We're forever grateful to everyone in this community for giving us such a great jumpstart," Andrea Clem said. "Now, they're still coming here and they're bringing people."
Meadowsweet Creamery is located at 180 Carl Eller Road in Mars Hall. It is open Wednesday through Saturday from 1-7 p.m.
Johnny Casey is the Madison County communities reporter for The Citizen Times and The News-Record & Sentinel. He can be reached at 828-210-6074 or [email protected].