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It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In Marshall, NC

Home Care Marshall, NC

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Marshall, NC is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Marshall, NC

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“I'm so happy to have such a professional and reliable agency that I can refer my caregivers to and know that they will receive the service they need to assist with the care of their loved ones with dementia,”

Lisa K.
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TESTIMONIALS

“Always Best Care Seniors Services provide the personal touch in-home care! From our initial call inquiring about services, to meeting the owner Jim Smeaton to discuss our unique family needs, to the caring compassionate and understanding caregivers we are thoroughly impressed. Its such a relief knowing our loved ones are receiving the care they deserve.”

James K.
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TESTIMONIALS

“Highly professional and very caring. A great company”

Joyce P.
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TESTIMONIALS

“I love this company. They are always very responsive. They truly care about the ones that they care for.”

Deavon M.
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TESTIMONIALS

“Wonderful service, very helpful, great communication.”

Alyssa M.
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TESTIMONIALS

“All their caregivers are nice, show up, rarely late, and very helpful and kind. They are reliable, and the caregivers are sweet and attentive.”

Nancy G.
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TESTIMONIALS

“I am a current client of this provider They give me the peace of mind. They are always able to be reached and are willing to work with you.”

Linda L.
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TESTIMONIALS

“My husband has dementia. They have helped me continue to work and feel comfortable in knowing my husband is safe with excellent care. The office listens, really hears and is helpful to support and meet needs. Our caregiver, Chip, has become family. He was very personable, attentive to needs, brings extra in music, stories, making sure to pay attention to the patient and give accordingly. He is always kind and gracious. We are blessed to have them.”

Carolyn S.
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TESTIMONIALS

“Very great place to work! The staff is very supportive!”

Ashley S.
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TESTIMONIALS

“This place is absolutely amazing to work for!! The office team is so welcoming and helpful anytime I call or come in, and my clients are wonderful! It’s more like helping a friend all day instead of working like clockwork!”

Jodi R.
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TESTIMONIALS

“They do what I ask them to do which makes my life easier. They are always on time and they always finish the job during the day.”

Randall P.
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TESTIMONIALS

“The most caring compassionate place i have ever been to”

Tiffany B.
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TESTIMONIALS

“Outstanding care and compassion for both clients and employees”

Jessica
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TESTIMONIALS

“They really appreciate to have their employees there . And that makes me feel happy just being in there in their organization .. my google is under Stephanie young but my last name is now Duarte . Young was my married name , I’m divorced now”

Stephanie Y.
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TESTIMONIALS

“I went for my interview there a week ago and the staff were so nice and welcoming. I’m excited to join the team and see the great things they have in store.”

Kandice S.
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TESTIMONIALS

“I am a current client of this provider It could just be his cooperation or lack thereof. It is regarding his cooperation regarding the service. He tends to not wake the caregiver for assistance during the night time. I would give specific names of individuals in this organization that I would request over others.”

Barbara D.
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TESTIMONIALS

“I am a current client of this provider They do what I ask them to do which makes my life easier. They are always on time and they always finish the job during the day.”

Randall P.
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TESTIMONIALS

“I am Kathryn Merrell and for the past several months I have been under the care of ABC Senior Services. I have had the privilege of enjoying the care of Lois C. She is the best advertisement for your agency. When I am asked, which happens frequently, about my experience with ABC, I refer to Lois as being your prime example of the type of care they can expect from you. She goes beyond just basic care and does all she can to help remedy any problem we have. I love that I can trust her and feel safe having her share my home with me. She is very professional yet very "down home", a rare combination. You should be very thankful she is on your "team"! Because of her, I have no problem recommending your company to all who ask.”

Kathryn M.
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TESTIMONIALS

“I am a current client of this provider She does whatever is needed without being asked. I have had a couple of very good people, one of which I have now. When I was getting going with them, I had a couple of people I would never like to have again, but that has all been ironed out.”

Joanne G.
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TESTIMONIALS

“I am a current client of this provider Just being here and making meals is great. But they could be more proactive. They need to be better at communicating.”

Joe W.
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TESTIMONIALS

“As a caregiver I am so pleased with the care for the clients. I've never worked for a company that was so dedicated to clients and caregivers. Everyone is always happy, clients and staff. I am blessed to work here.”

Lisa C.
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TESTIMONIALS

“I would recommend them because they provide good services. I've been down on my health, so it's been a blessing to have them taking care of him for me. I appreciate that the caregivers are friendly.”

Roger M.
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TESTIMONIALS

“They're very prompt about coming when they're supposed to and they do what we need them to do. They've helped the most just by being here.”

Bob N.
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TESTIMONIALS

“I am a current client of this provider They've helped the most just by being here, and doing what they're supposed to. They're very prompt about coming when they're supposed to and they do what we need them to do.”

Bob N.
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TESTIMONIALS

“I have honestly never met a group of people who care as much as the Always Best Care team. I have watched the staff there change lives for the better, not only for clients but each other as well. It is a pleasure to be a part of this team, nothing compares to it!!”

Jennifer H.

What is Non-Medical Senior Care in Marshall, NC?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Marshall, NC

Types of Elderly Care in Marshall, NC

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Marshall, NC
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Marshall, NC
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Marshall, NC
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Marshall, NC

Benefits of Home Care in Marshall, NC

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Marshall, NC, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Marshall, NC

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NC's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Marshall, NC

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Marshall, NC understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Marshall, NC

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Marshall, NC

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Home Care Marshall, NC

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Marshall, NC

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Marshall, NC 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Marshall, NC

Latest News in Marshall, NC

NC State's 20 Most Important Players 2025: No. 18 CB Devon Marshall

247Sports Embed ResourceNC State football begins fall camp in a few weeks ahead of its Aug. 28 season-opener against ECU. After a disappointing 2024 campaign, veteran head coach Dave Doeren and the Wolfpack will try to get back on track this season.Offensively, State returns multiple key players. However, there are que...

247Sports Embed Resource

NC State football begins fall camp in a few weeks ahead of its Aug. 28 season-opener against ECU. After a disappointing 2024 campaign, veteran head coach Dave Doeren and the Wolfpack will try to get back on track this season.

Offensively, State returns multiple key players. However, there are questions on both sides of the ball. Fortunately, State added some key pieces from the transfer portal and multiple young players impressed in spring practice and appear ready to take the next step.

Coming in at No. 18 is senior cornerback Devon Marshall.

BACKGROUND

Marshall is State's most experienced returning corner. Last season, which was his first with the Wolfpack, Marshall played in all 13 games, including five starts. He finished his junior year with 33 tackles, nine pass breakups, two interceptions and a forced fumble.

Prior to joining the Pack, Marshall spent two seasons at Villanova. As sophomore in 2023 for Villanova, the West Roxbury (Mass.) native had a breakout season for the Wildcats, which went 10-3 that season, totaling 47 tackles, including 3.5 for loss, and a team-high 11 pass breakups in 13 games.

In December 2023, Marshall entered the transfer portal, and quickly became a coveted prospect, picking up offers from the Wolfpack, Tennessee, Mississippi State, Houston, Pittsburgh, West Virginia, Boston College and several others. Ultimately, he committed to State in early January 2024. He was a high-three-star transfer prospect and No. 46 portal cornerback, per 247Sports.

Before signing with Villanova, Marshall was a standout at Boston (Mass.) Catholic Memorial where he earned first-team all-state and was named defensive MVP as a senior, while helping his high school win a state championship.

2025 OUTLOOK

Between players exhausting their eligibility and transferring, State's secondary was decimated after the 2024 season. Before going further, to the Pack's credit, it added four transfer defensive backs. Regardless, Marshall's experience last year and at Villanova, make him very valuable to the 2025 Wolfpack, especially with the aforementioned questions at all three levels of the Wolfpack's defense.

Last fall, he was solid for State. There is young depth behind him, but far from proven heading into a critical season for the Wolfpack. Can Marshall take his game to the next level this fall? That's the question because the Pack is counting on him to play a much bigger role in his final season.

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North Carolina’s Entrepreneurial Boom Continues: Secretary of State Elaine Marshall Visits Wayne County to Support Local Small Businesses

GOLDSBORO, N.C. — Wayne Community College hosted North Carolina Secretary of State Elaine Marshall on campus Friday for a dynamic roundtable discussion with local small business owners, elected officials, and economic development professionals. The event underscored the remarkable surge in entrepreneurship across the state, as well as the ongoing efforts to support small businesses, especially in rural areas.Before the roundtable, Marshall toured several downtown Goldsboro businesses, including Bicycle W...

GOLDSBORO, N.C. — Wayne Community College hosted North Carolina Secretary of State Elaine Marshall on campus Friday for a dynamic roundtable discussion with local small business owners, elected officials, and economic development professionals. The event underscored the remarkable surge in entrepreneurship across the state, as well as the ongoing efforts to support small businesses, especially in rural areas.

Before the roundtable, Marshall toured several downtown Goldsboro businesses, including Bicycle World, Between The Lines Bookstore, Big Blue Couch media, and Goldsboro Pediatric Dentistry and Orthodontics (GPDO). She praised the community’s resilience and growth, noting, “It has been hot, but it’s been wonderful. What a blessing it is to be here again. I’ve been here before, and I’m glad to see the ongoing revitalization.” Marshall acknowledged the local efforts by groups like the Downtown Goldsboro Development Corporation, which is actively rehabbing buildings, organizing events, and inspiring economic activity.

In her opening remarks, Marshall shared impressive statistics about North Carolina’s entrepreneurial boom. Since taking office in 1997, her office has helped register over 2 million new businesses, creating a foundation of economic opportunity. She highlighted that in 2024, more than 162,000 new businesses were created statewide—an all-time record—driven by the COVID pandemic’s unique circumstances.

“Since 2021, we’ve been creating at least 650 new businesses every day,” she said, emphasizing that April 2024 saw 14,516 new filings across the state, only second to April 2021’s record. She pointed out that prior to COVID, the average monthly business creation was about 55, but that number has almost doubled, reflecting a “skyrocketing” trend.

Wayne County’s entrepreneurial growth has been particularly strong, with an 81% increase in new business filings in recent years, surpassing the state’s average of 63%. Marshall noted, “Wayne County has been a leader in this surge, and that growth is vital for our local economy and community development.”

The booming startup environment is also translating into increased revenue for North Carolina. Marshall shared that over the past year, the state’s Department of the Secretary of State deposited approximately $187 million into the General Fund, with projections nearing $216 million for this fiscal year. This revenue supports vital public services and infrastructure.

Despite the growth, Marshall acknowledged that many entrepreneurs face hurdles, including inadequate funding, complex regulations, and limited access to resources—especially in rural areas. Her office conducted a pioneering survey to better understand these challenges, revealing a narrow window of opportunity to assist new businesses before they face significant risks of failure.

“Our data shows that about 25% of businesses fail within three years, and 50% close by year seven,” she explained. “That’s why we launched the Rural RISE initiative at the end of 2021, to help bridge the rural-urban economic divide and provide tailored resources to entrepreneurs in underserved counties.”

Marshall announced the expansion of the Rural RISE program, which now maps 93 counties—including all 78 rural counties in North Carolina—and provides targeted resource bulletins. These bulletins, accessible via email or online at sosnc.gov/rise, connect entrepreneurs to county-specific support programs, local chambers of commerce, small business centers, and federal partners like the SBTDC (Small Business Technology Development Center).

“Finding an entrepreneurial ecosystem is easier in urban centers like Raleigh or Charlotte,” she said. “But in counties like Robeson, Scotland, or Gates, many entrepreneurs don’t know what resources are available. That’s what Rural RISE aims to change.”

Marshall emphasized that local organizations, such as the Wayne County Chamber of Commerce and Wayne Community College’s Small Business Center, play a critical role in nurturing startups. She praised the dedicated small business directors for their experience and commitment, noting that they often work underpaid but with passion. “We need to secure better funding for these centers,” she added.

During the roundtable, local business owners voiced common concerns: difficulty understanding taxes and regulations, the need for a clear step-by-step guide, and access to local resources. Many expressed enthusiasm for a dedicated website with instructions tailored to their specific needs, from business registration to financial planning and HR.

Marshall highlighted that more than half of new entrepreneurs first go to the Secretary of State’s website when seeking information—an encouraging but also challenging statistic, as current resources mainly cover filing procedures, not comprehensive startup guidance.

Marshall stressed the importance of extending the lifespan of new businesses. “We know from decades of data that many small businesses don’t survive beyond three or seven years,” she said. “Our goal is to provide the right resources at the right time to help entrepreneurs succeed long-term.”

She cited a recent study by Fayetteville State University’s MBA program, which analyzed over 7,000 responses and projected that increasing the success rate of small businesses could generate up to $2 billion annually for North Carolina’s economy and create tens of thousands of jobs.

The event marked the 25th business roundtable hosted by the Secretary of State’s office in three years, demonstrating a sustained commitment to fostering entrepreneurship statewide. Renita Allen-Dawson, Vice President for Workforce and Community Engagement at Wayne Community College, expressed pride in serving as a partner: “Small businesses are the backbone of our community. We are dedicated to supporting them through our Small Business Center and other initiatives.”

Marshall concluded by encouraging local entrepreneurs to leverage available resources, stay connected, and continue building a vibrant, resilient economy in Wayne County and beyond.

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