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Taking care of your Loved One Is What We Do BEST!

It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In Marshall, NC

Home Care Marshall, NC

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Marshall, NC is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Marshall, NC

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“I'm so happy to have such a professional and reliable agency that I can refer my caregivers to and know that they will receive the service they need to assist with the care of their loved ones with dementia,”

Lisa K.
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TESTIMONIALS

“Always Best Care Seniors Services provide the personal touch in-home care! From our initial call inquiring about services, to meeting the owner Jim Smeaton to discuss our unique family needs, to the caring compassionate and understanding caregivers we are thoroughly impressed. Its such a relief knowing our loved ones are receiving the care they deserve.”

James K.
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TESTIMONIALS

“Highly professional and very caring. A great company”

Joyce P.
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“I love this company. They are always very responsive. They truly care about the ones that they care for.”

Deavon M.
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TESTIMONIALS

“Wonderful service, very helpful, great communication.”

Alyssa M.
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TESTIMONIALS

“All their caregivers are nice, show up, rarely late, and very helpful and kind. They are reliable, and the caregivers are sweet and attentive.”

Nancy G.
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TESTIMONIALS

“I am a current client of this provider They give me the peace of mind. They are always able to be reached and are willing to work with you.”

Linda L.
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TESTIMONIALS

“My husband has dementia. They have helped me continue to work and feel comfortable in knowing my husband is safe with excellent care. The office listens, really hears and is helpful to support and meet needs. Our caregiver, Chip, has become family. He was very personable, attentive to needs, brings extra in music, stories, making sure to pay attention to the patient and give accordingly. He is always kind and gracious. We are blessed to have them.”

Carolyn S.
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TESTIMONIALS

“Very great place to work! The staff is very supportive!”

Ashley S.
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TESTIMONIALS

“This place is absolutely amazing to work for!! The office team is so welcoming and helpful anytime I call or come in, and my clients are wonderful! It’s more like helping a friend all day instead of working like clockwork!”

Jodi R.
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TESTIMONIALS

“They do what I ask them to do which makes my life easier. They are always on time and they always finish the job during the day.”

Randall P.
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“The most caring compassionate place i have ever been to”

Tiffany B.
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TESTIMONIALS

“Outstanding care and compassion for both clients and employees”

Jessica
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TESTIMONIALS

“They really appreciate to have their employees there . And that makes me feel happy just being in there in their organization .. my google is under Stephanie young but my last name is now Duarte . Young was my married name , I’m divorced now”

Stephanie Y.
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TESTIMONIALS

“I went for my interview there a week ago and the staff were so nice and welcoming. I’m excited to join the team and see the great things they have in store.”

Kandice S.
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TESTIMONIALS

“I am a current client of this provider It could just be his cooperation or lack thereof. It is regarding his cooperation regarding the service. He tends to not wake the caregiver for assistance during the night time. I would give specific names of individuals in this organization that I would request over others.”

Barbara D.
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TESTIMONIALS

“I am a current client of this provider They do what I ask them to do which makes my life easier. They are always on time and they always finish the job during the day.”

Randall P.
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TESTIMONIALS

“I am Kathryn Merrell and for the past several months I have been under the care of ABC Senior Services. I have had the privilege of enjoying the care of Lois C. She is the best advertisement for your agency. When I am asked, which happens frequently, about my experience with ABC, I refer to Lois as being your prime example of the type of care they can expect from you. She goes beyond just basic care and does all she can to help remedy any problem we have. I love that I can trust her and feel safe having her share my home with me. She is very professional yet very "down home", a rare combination. You should be very thankful she is on your "team"! Because of her, I have no problem recommending your company to all who ask.”

Kathryn M.
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TESTIMONIALS

“I am a current client of this provider She does whatever is needed without being asked. I have had a couple of very good people, one of which I have now. When I was getting going with them, I had a couple of people I would never like to have again, but that has all been ironed out.”

Joanne G.
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TESTIMONIALS

“I am a current client of this provider Just being here and making meals is great. But they could be more proactive. They need to be better at communicating.”

Joe W.
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TESTIMONIALS

“As a caregiver I am so pleased with the care for the clients. I've never worked for a company that was so dedicated to clients and caregivers. Everyone is always happy, clients and staff. I am blessed to work here.”

Lisa C.
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TESTIMONIALS

“I would recommend them because they provide good services. I've been down on my health, so it's been a blessing to have them taking care of him for me. I appreciate that the caregivers are friendly.”

Roger M.
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TESTIMONIALS

“They're very prompt about coming when they're supposed to and they do what we need them to do. They've helped the most just by being here.”

Bob N.
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TESTIMONIALS

“I am a current client of this provider They've helped the most just by being here, and doing what they're supposed to. They're very prompt about coming when they're supposed to and they do what we need them to do.”

Bob N.
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TESTIMONIALS

“I have honestly never met a group of people who care as much as the Always Best Care team. I have watched the staff there change lives for the better, not only for clients but each other as well. It is a pleasure to be a part of this team, nothing compares to it!!”

Jennifer H.

What is Non-Medical Senior Care in Marshall, NC?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Marshall, NC

Types of Elderly Care in Marshall, NC

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Marshall, NC
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Marshall, NC
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Marshall, NC
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Marshall, NC

Benefits of Home Care in Marshall, NC

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Marshall, NC, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Marshall, NC

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NC's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Marshall, NC

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Marshall, NC understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Marshall, NC

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Marshall, NC

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Home Care Marshall, NC

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Marshall, NC

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Marshall, NC 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Marshall, NC

Latest News in Marshall, NC

During Small Business Week, Governor Stein Visits Marshall, Calls for More Western NC Small Business Support

Yesterday, during Small Business Week, Governor Stein and North Carolina Secretary of Commerce Lee Lilley visited downtown Marshall to highlight the importance of supporting small businesses impacted by Hurricane Helene. Governor Stein has proclaimed May 4 – May 10, 2025 as Small Business Week to celebrate the impact of entrepreneurs and small businesses on North Carolina’s economy.“Small businesses are the beating heart of our economy, and I am proud to recognize them this week. In particular, western North Carolina...

Yesterday, during Small Business Week, Governor Stein and North Carolina Secretary of Commerce Lee Lilley visited downtown Marshall to highlight the importance of supporting small businesses impacted by Hurricane Helene. Governor Stein has proclaimed May 4 – May 10, 2025 as Small Business Week to celebrate the impact of entrepreneurs and small businesses on North Carolina’s economy.

“Small businesses are the beating heart of our economy, and I am proud to recognize them this week. In particular, western North Carolina is open for business, and it is more crucial than ever to support its economic recovery,” said Governor Josh Stein. “With the help of private partners, $55 million is now on the way to more than 2,100 small businesses. Unfortunately, it’s not nearly enough. I am calling on the General Assembly to dedicate more funding to support small businesses so they can keep providing jobs and bolstering local economies.”

“Small businesses are foundational in our communities, employing nearly 45 percent of the private-sector workforce across the state,” said Commerce Secretary Lee Lilley. “As we continue our recovery from devastating storms and federal impacts, our focus remains on creating an environment where entrepreneurs can thrive.”

Governor Stein remains committed to ensuring that businesses in western North Carolina have the resources and infrastructure they need to rebuild. Last week, Governor Stein announced that the Dogwood Health Trust, the Duke Endowment, and the State of North Carolina have distributed $55 million to more than 2,100 businesses in western North Carolina. In his second Helene budget request, Governor Stein will call on the General Assembly to invest more in small business grants so that western North Carolina businesses can keep their doors open to serve their communities.

Governor Stein and the North Carolina Department of Commerce also launched an additional $55 million state infrastructure program, which allows local governments to apply for up to $1 million to rebuild public infrastructure. Small businesses rely on this infrastructure, such as sidewalks and sewers, to do business. The Department of Commerce’s Division of Workforce Solutions has also made the $500,000 “Hurricane Helene Business Edge Fund” available to local workforce boards serving the counties that were most impacted by the storm, with a particular focus on minimizing layoffs from small businesses.

North Carolina’s small businesses account for more than 99 percent of the state’s businesses, employing 1.7 million people statewide. More than 9,600 North Carolina small firms exported merchandise, generating $8.2 billion of the state’s exports as of the latest report from 2022. North Carolina is proud to support small businesses through services such as NCWorks, community college small business centers, the N.C. Small Business and Technology Development Center, SCORE, the Veterans Business Outreach Center, the Rural Center, and a toll-free information and referral service known as the Small Business Advisors hotline.

Click here to read Governor Stein’s full proclamation.

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NC Secretary of State Elaine Marshall visits BCC for small business roundtable

BOLIVIA, NC (WWAY) — North Carolina Secretary of State, Elaine Marshall attended a small business roundtable hosted by Brunswick Community College.She highlighted the state’s growth in new business creation.“For the last 4 years North Carolina has been on Fire for new business. Since 20-21 we’ve been creating between 650 and 700 new business entities every day our doors are open,” Marshall exclaimed.She also discussed a survey released by her office and Fayetteville State University last Aug...

BOLIVIA, NC (WWAY) — North Carolina Secretary of State, Elaine Marshall attended a small business roundtable hosted by Brunswick Community College.

She highlighted the state’s growth in new business creation.

“For the last 4 years North Carolina has been on Fire for new business. Since 20-21 we’ve been creating between 650 and 700 new business entities every day our doors are open,” Marshall exclaimed.

She also discussed a survey released by her office and Fayetteville State University last August.

“What that study showed is that an increase of 5% will create 24,500 jobs a year adding to the economy somewhere between 1.5 and 2 billion dollars. That would certainly be a sweet goal for eastern and western North Carolina,” Marshall stated.

One survey compared new business creations from 2021 to 2023, to prior years, such as 2018 to 2020.

“Right here in Brunswick County you grew by 72% better than the statewide average which was 63%. In all, the Secretary of State’s office has filed to create paperwork to open our doors for more than 2 million businesses. I don’t look at that as two million businesses I look at that as 2 million business owners,” Marshall went on to say.

The roundtable gave small business owners the chance to introduce themselves and talk about the positive and negatives they face.

Some issues were not taking a small business loan, financial issues, and not having a staff that will stick around.

As well as including a need for more trade schools.

“18-year-olds that aren’t going to the military or college. You don’t need to go to college these days. People need to work with their hands. Why go graduate with 250,000 dollars in debt or more and then go back for another 100,000 dollars for a master’s program only to go into a pool that is saturated of people just like you,” a small business owner said.

Brunswick Community College President Gene Smith says they do have some trade programs such as HVAC, plumbing, and electrical and they’re continuing to grow.

Marshall, NC, welcomes visitors back after Helene

MARSHALL, S.C. (FOX Carolina) - Marshall is one of two towns in the mountains welcoming visitors back this weekend. The other is Hot Springs. Both towns were left under water when Hurricane Helene brought unprecedented flooding. But now they are welcoming visitors back.Chris Worley is the manager at Shady Side Florist in Marshall. He says everyone can find comfort in a flower.“We conside...

MARSHALL, S.C. (FOX Carolina) - Marshall is one of two towns in the mountains welcoming visitors back this weekend. The other is Hot Springs. Both towns were left under water when Hurricane Helene brought unprecedented flooding. But now they are welcoming visitors back.

Chris Worley is the manager at Shady Side Florist in Marshall. He says everyone can find comfort in a flower.

“We consider ourselves a service, you know, funerals, weddings, the good times, the bad times,” Worley said.

They are there for customers during sadness and joy. Worley says the flower shop has been open for more than 30 years.

“Some of these are third-generation customers,” Worley said. “They’re customers, but they also become family to you.”

Many people in this close-knit community leaned on each other when the unthinkable tore apart their precious town.

“Friday, Sept. 27, I was here at the Old Marshall Jail Hotel,” business owner Josh Copus said. “We were preparing for the flood, we thought it would be up to our knees.”

The flood surpassed everyone’s expectations. Copus watched as his restaurant, Zadie’s, was destroyed by 11 feet of water.

“My friend, Joel, I watched as his whole coffee shop floated down the street,” Copus said. “That was a really tough day.”

After the waters receded, businesses were still left covered in several feet of mud.

“I am a very optimistic person, but at that point, I was like, ‘we’re done,’” Copus said. “How do you come back from this?”

But piece by piece and haul by haul, this town started to rebuild.

“The third day, when we started shoveling out, people showed up in coveralls with a shovel that we had never met before,” Worley said. “It really renews your faith in humanity.”

“I think that is really what saved me and saved the town,” Copus said.

Some shops still have boards up on the windows, but if visitors take a closer look, some of the shops are open.

“We are here, we are coming back,” Worley said. “A lot of fellow brother and sister businesses are opening.”

Down the street from that floral shop is Zadie’s and the Old Marshall Jail Hotel, both of which have also reopened.

“The Old Marshall Jail Hotel was the oldest operating jail in the state,” Copus said.

The town has a lot of history to offer, it just needs visitors.

“We are not doing shovels anymore, but we need economic resiliency, and we need people to come,” Copus said.

The time and money people spend in Marshall can help build their future.

“We have definitely been smacked down, but we are trying to come back,” Worley.

Downtown Marshall is celebrating their reopening May 1-4. It’s called Marshall Magic Days. There will be music, shops, and a market on Saturday.

Join NC's startup revolution: Apex hosts Small Business Town Hall on April 29

Public-private partnerships are crucial. Hear from Secretary of State Elaine Marshall about how North Carolina is enhancing support for entrepreneurs through better access to resources and streamlined processes. Posted 4/21/2025, 10:12:08 PM Coming off the energy and inspiration of CED Venture Connection Raleigh-Durham Start-Up Week, I am more convinced than ever:Wake County has what it takes to be a Start-Up County, and North Carolina is ready to lead the nation as a Start-Up State. Last week, our re...

Public-private partnerships are crucial. Hear from Secretary of State Elaine Marshall about how North Carolina is enhancing support for entrepreneurs through better access to resources and streamlined processes.

Posted 4/21/2025, 10:12:08 PM

Coming off the energy and inspiration of CED Venture Connection Raleigh-Durham Start-Up Week, I am more convinced than ever:

Wake County has what it takes to be a Start-Up County, and North Carolina is ready to lead the nation as a Start-Up State.

Last week, our region’s founders, investors, students, and tech leaders came together to celebrate entrepreneurship in all its forms. From dynamic panels and pitch competitions to deep conversations around capital access, diversity, and growth, Start-Up Week showed that the Triangle isn’t just a great place to start a business — it’s one of the best.

The momentum didn’t stop there. The recent Tweener Awards were another powerful reminder of how far we’ve come — and how much potential lies ahead. These awards recognized companies in that exciting “tweener” stage — no longer early-stage start-ups, but not yet big corporations — the sweet spot where innovation thrives and jobs are created. Many of these companies are homegrown right here in Wake County, scaling fast and creating real economic impact. I will be doing another blog next week, sharing highlights from the

But to turn this momentum into a movement, we need strong public-private partnerships.

This is why I am especially excited to be hosting Secretary of State Elaine Marshall in Apex on April 29 with Cary Council Member Sarika Bansal for a conversation about how we can better support entrepreneurs — from launching new ventures to streamlining business registration and improving access to capital and mentorship.

The Small Business Town Hall will be held at Apex Town Hall (73 Hunter Street, Apex, NC 27502) Seats are selling out fast so reserve your spot today.

Why should you attend the Small Business Town Hall?

Secretary Marshall has long been a champion for small business and innovation in North Carolina. Under her leadership, our state continues to rank among the easiest and most cost-effective places in the country to start a business. Her upcoming visit to Apex reflects our shared commitment to ensuring that every resident — from our towns to our cities — has the opportunity to innovate, scale, and thrive.

In fact, at the NC Idea Summit last November, Deputy Secretary Bill Toole shared data from a joint study with Fayetteville State that if you increased the performance of start ups and small businesses by only 5%, you could create over 24,000 new jobs across the state. North Carolina should prioritize economic development programs that fuel homegrown startup growth over costly incentive packages aimed at luring corporate giants like Vinfast, Apple, etc.

Recently, Infosys joined the list of companies who backed out of their economic incentive agreement with the state after not meeting their job targets. Perhaps, a post covid and remote work economy should make our leaders focus on economic development strategies that accelerate start up growth. (More on this topic in my next blog)

Wake County has the talent, the diversity, the research institutions, and the entrepreneurial spirit to lead this movement. We need to keep investing in our founders, celebrating their wins, and building a culture that supports innovation at every stage. If we do, we won’t just be known for great quality of life — we’ll be known as the best place in America to build the future.

The Start-Up State starts here — in Wake County.

If you are a startup or small business and are as passionate about having your voice heard, an opportunity to meet and hear from our Secretary of State is an opportunity you will not want to miss. Also, if you are a mayor, council member, county commissioner or state legislator, we would be honored to have you attend and learn more about what actions and policies you can implement to help power up our start up economy.

Come charged up to power up our Startup economy!

See you next Tuesday!

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