Marshall is one of those one-light towns where the only traffic you’ll see early is a school bus.
Joel Friedman walks from his home on Main Street to open his shop, Zuma Coffee.
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He opened Zuma nearly 25 years ago after moving from big city Atlanta to this small river town in Madison County in the western North Carolina mountains.
“Just felt fabulous the first time I came here,” Friedman said. “It’s hard to take anything for granted at this point, but we are grateful for every day right now.”
Grateful because nearly a year ago, he was on the other side of the French Broad River watching the floodwaters overtake Main Street from his third floor apartment window.
He watched tables and chairs from his coffee shop float out the windows broken by the water.
“So at that point, I’m thinking it’s time to reinvent myself,” he said. “I need to either figure out how to retire or get a job somewhere.”
He left for Atlanta, but when he returned to Marshall, he found neighbors begging him to rebuild.
“It’s when the community tells you that they need and that they want you,” he said. “There’s no saying ‘no’ to that.”
Even though the scars of Helene remain, Marshall is showing signs of progress, and Friedman’s shop looks like nothing ever happened.
“Walls are the same. My signs are the same. Employees are the same. Product is the same,” he said. “Just had a little delay.”
His shop is once again Marshall’s meeting place for people like Kay Burgess, who comes every day for poppyseed muffins.
“Oh, it felt so good, it felt really wonderful to have the people that you know here,” she said.
About 30 miles down the road in Haywood County you’ll find Clyde, a town along the Pigeon River with a main street about a block long.
It’s where Kristen Rogers grew up and is now watching business owners give up after being hit with major flooding four times in two decades.
Rogers owns 74 Mane Salon.
“We had 4 feet of water on this side, but because this is a wood subfloor, we have to completely do a full rehab of this building,” she said, referring to Helene.
This 500-square-foot building is her pride and joy.
“Out of everything that was left, we have the original 74 Mane sign,” she said.
Just like in Marshall, community members banded together to help Rogers clean up, and through grants and donations, she was able to raise $75,000 to rebuild.
Now, she and her employees are in a bigger building that she’s grateful to have bought three years before the storm “because if it wasn’t for having the building, we wouldn’t have had a place to come back to,” Rogers said.
As each storm passes over this small mountain town, Rogers admits she’s nervous about the river taking away her business again.
“It does worry me. It does,” she said. “But, at the same time, I have faith and trust whatever does come our way, we will be able to kind of get through it. And not just kind of, but we will grow with whatever life throws at us.”
Back in Marshall, Friedman seems wary about his chances of rebounding a second time.
“I think not only was it a once-in-a-lifetime experience to go through it, I think it would be a once-in-a-lifetime experience to build back up again,” he said. “I’m not sure anybody would have the energy to do this again.”