Entering Year 46 as a coach, Ruffin McNeill has now spent six years with NC State, a place where he's grown more comfortable being behind the scenes. But he's been at the center of preparing the Wolfpack to face his former team once again.
RALEIGH, N.C. -- On the first day of fall camp, NC State players ran out onto the practice fields outside Carter-Finley Stadium to open the final preparation for the 2025 season. For some, it was the first time as a freshman or transfer. For others, it was the final first fall practice after spending an entire career in Raleigh.
But one thing they all had in common was paying respect to the OG himself -- Ruffin McNeill.
The now 66-year-old coach was patiently waiting as the sun rose over the Close-King Indoor Facility as every player and coach began to trot out onto the field. Sitting on his famous golf cart known as the "Ruff Rider," McNeill was dapped up by players as they ran by before driving Athletics Director Boo Corrigan around the fields to observe the first day.
After devoting 46 years as a coach after more than a decade as a player, being behind the scenes is now where McNeill feels the most comfortable.
"Honestly, that's how I've always been and anybody in that building will tell you that," McNeill said. "I want everyone else in the limelight as much as possible. I do everything I can to help both the players and the coaches. I don't need [attention] and frankly I don't want it. Their success is my success.
"I do miss coaching a position, but I'm really able to take advantage of helping mentor the entire team. That's what I really value in this role."
While he's technically only in an advisory role as the Special Assistant to the Head Coach at NC State, there's very few moments McNeill isn't around the team. He motivates players with his presence, but also holds them accountable through attending workouts, watching film and giving pep talks whenever a player or coach needs him.
"It's amazing because coach Ruff observes everything," quarterback CJ Bailey said with a smile. "He'll park his golf cart and just watch. At workouts, he's been to every workout we've had -- even 6 a.m. workouts -- he's been there. He's an observational guy, so with him watching, he's always got a lot more knowledge to give us."
McNeill hasn't always been behind the scenes, though.
Following four years as a cornerback at East Carolina where he met his wife, Erlene, McNeill climbed his way up the coaching ranks starting out as an assistant at Lumberton High. He then made stops at several programs like Clemson, Appalachian State, UNLV, Fresno State and Texas Tech before landing back with his alma mater as the head coach in 2010.
After leading the program to three straight seasons with eight or more wins from 2012-14 -- including the second 10-win campaign in school history -- McNeill was fired by the Pirates. In the nine seasons since his firing, ECU has won eight games twice and yet to reach the nine-win mark once over that span.
For McNeill, the next few years of his life would be filled with tremendous highs and devastating lows.
The year following his firing from ECU, McNeill was an assistant at Virginia when his father, Ruffin McNeill Sr., was diagnosed with dementia and could no longer live on his own. And even while McNeill Jr. served as the associate head coach with Oklahoma under Lincoln Riley for the next three seasons -- winning 12 games every year -- he needed to return home.
But if there was one thing he did know, it was that he wanted to stay around the game of football.
"My reason for coaching is truly to be an educator. It gives me purpose," McNeill said. "My dad was the same way. My uncle was the same way. I come from an educators and coaches family tree. My mom and dad taught and coached and I always knew that was what I was destined to do. I've been doing it since the day I graduated from ECU. It keeps me going."
NC State head coach Dave Doeren was the first call McNeill received after he announced he was leaving Oklahoma to move back to North Carolina. Doeren never dreamed he'd have the chance to hire one of his early mentors, but he built a position to have McNeill on the staff in an advisory role.
Near the end of his third season with the Wolfpack, McNeill's father passed away on Nov. 6, 2022. Four months later, Doeren's father, Bill, passed away from Alzheimer's on March 8, 2023. After Doeren was there for him, now McNeill was the one helping Doeren deal with the grief of losing the man who raised him.
Having a man he respected by his side both on and off the field was something Doeren continues to cherish years later.
"We're so fortunate to have him here," Doeren said of McNeill last offseason. "He's a national treasure in my opinion, in many ways. Coaching knowledge, the way he treats people, his humanity, his love for people in general, not just players and coaches -- he's a great human being. He wants to help people and it's personal to him. It's so awesome to me to just be in his office every day and sit on the couch and talk.
"Whether we're talking about life or talking about our dads, because our dads both passed away in the last few years, talking about the players, talking about the coaches, talking about the opponent, talking about our families, it's awesome to have that. It's like being at grandpa's house. I love Ruffin McNeill and I'm so thankful I get to work with him every day."
That respect doesn't just come from the coaching staff, it reverberates throughout the entire facility. While he may not be in the meeting rooms with the players, he's one of the first coaches to make an impact on the players ahead of their first season with the Pack.
For the last several years, McNeill has ran the "Pack Talk" program that helps educate players on the program and the culture they're stepping into at NC State. It used to be called "Freshman Focus," but now McNeill teaches a mix of freshmen and transfer portal players to make the transition to Raleigh as smooth as possible.
One of the most recent players to go through that program was Bailey, who went from his senior year of high school to starting quarterback at NC State in less than nine months. Having McNeill guide him through his first offseason and a turbulent freshman campaign was something Bailey attributes to his success late last season.
"Coach Ruff is a great guy," Bailey said of McNeill. "He's an amazing guy. If coach Doeren's not there, coach Ruff is gonna be the guy. I talk to coach Ruff almost every day because he has so much knowledge. He's been around for a long time. Getting with a guy like coach Ruff is really big.
"He just motivates me every day. Good or bad day, he's going to give me some piece of advice like, 'You should do this to help the team.' Him and coach Thunder [Dantonio Burnette] were the two biggest guys for me when I had to step in. They always told me to stay ready so I don't have to get ready. They were always the ones saying, 'You've got this. You're gonna lead this team to victory.'"
That mentorship doesn't just extend to the young players on the roster. It also isn't exclusive to just the offense or defense. Much like he did as a head coach at ECU, McNeill has a tangible impact on every player on the roster.
"Coach Ruff just brings a lot of wisdom from a holistic football approach," punter Caden Noonkester said. "It's not just the offense, defense or special teams, it's all of us. He truly cares about every player that walks through that door. To me, it's all in the details. Obviously coach Doeren has been coaching for a long time and leading this program, but even he leans on coach Ruff at the end of practice and says, 'How can we get better? What did you see?'
"For a guy to be able to lead our leader tells just how much time he pours into us as players. He's always someone you look forward to talking to."
Nearly one decade after his untimely firing from East Carolina, McNeill will now be on the opposite sidelines from his former team once again on Aug. 28. He's been back to Dowdy-Ficklen Stadium and traveled up to Annapolis, Md. for the Military Bowl, but next Thursday will mark the first time he's been in red and white when the two teams face off inside Carter-Finley Stadium.
With the changes at the top at AD and now a third head coach, ECU has slowly mended its relationship with McNeill. He was inducted into the ECU Hall of Fame back in 2021 and returned to the school he said, "Will always be a part of my life and hold a special place for me."
Even though he hasn't talked about ECU with the current players on the NC State roster, there's clearly extra motivation for the players knowing McNeill will be on the sidelines.
"He never makes it about himself and always makes it about the team, regardless of who we're playing," Noonkester said. "But as a team, I think we have an extra chip on our shoulders to play for coach Ruff and play for ourselves."
Bailey echoed those sentiments heading into the season opener.
"It motivates me a lot because I know coach Ruff wants us to win," Bailey said of playing ECU. "He doesn't want to bring up other schools while we have plans for an ACC Championship."
More than any fist bump, that would be the ultimate way to show respect to the OG.
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