SUMMIT, NJ - The role of journalism in strengthening communities and helping citizens navigate an increasingly fragmented media environment was the focus of a recent America 250 civic series discussion featuring TAPinto Founder and CEO Michael Shapiro and veteran broadcast news executive Diane Doctor, hosted by Lisa Allen.
The conversation explored the relationship between journalism and civic engagement, the growth of misinformation and disinformation on social media, the economic challenges confronting news organizations and the responsibility journalists have to the communities they cover.
The program opened with the premise that civic life extends beyond elections and government and includes how people understand their communities and one another. Local journalism, the program noted, can help people cut through the noise of fragmented information and remember that they are not only voters, but also neighbors, parents, volunteers and business owners.
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Shapiro founded TAPinto after leaving his career as an attorney in New York. What began as a single local news site in New Providence in 2008 eventually expanded to neighboring communities and ultimately became a franchise network.
"I was trying to think, how could we expand yet keep it really local?" Shapiro said of the decision to franchise the model. TAPinto began franchising in 2013 and has since grown to more than 95 sites covering more than 150 municipalities, he said during the program.
Doctor brought both a local and national perspective to the discussion. Her career has included positions at New Jersey Public Television, WNBC, WCBS and WNYW, as well as more than a decade with Fox News Media. She is now co-founder and CEO of Cross Country Media and is developing Connecting America, a 24/7 streaming channel.
The Role of Local Journalism in Civic Life
Allen, who also is the owner/publisher of TAPinto Mountainside, asked Shapiro and Doctor about the role of local journalism in civics. Both said individuals have a responsibility to become informed rather than expecting the media alone to provide a civic education.
Doctor said schools, families and other institutions all help shape people's understanding of civic life and cautioned against placing responsibility entirely on news organizations.
"I do believe that it's up to the individual," Doctor said, adding that she was not sure it was fair "to always blame the media for everything."
Shapiro pointed to coverage of council, board of education, planning and zoning meetings as examples of journalism that can help residents understand not only what their local institutions are doing, but how those institutions work.
"Most people don't know what they do," Shapiro said. "I think that's the role that media can help play."
Social Media and the Challenge of Misinformation
The discussion then turned to one of the most significant changes in the media landscape: the explosion of social media and other digital platforms.
Shapiro said misinformation and disinformation on social media have made the role of professional local journalism even more important.
"It's even more critical that we do the best job possible, providing objective, high-quality local news and information to all the residents," Shapiro said.
He also urged local governments to reconsider the practice of releasing information first through social media rather than through local news organizations.
Shapiro said governments can inadvertently encourage residents to rely on social platforms while simultaneously struggling with rumors and misinformation circulating on those same platforms.
"I think that's a major problem that they can fix," he said.
Doctor said the sheer number of media platforms available today has fundamentally changed how people consume information.
"Media's exploded," Doctor said. "People are their own media."
That makes individual media literacy particularly important, she said. Consumers need to recognize when material may be biased, user-generated or otherwise different from professionally reported journalism.
Doctor said one of the dangers is the tendency for people to remain inside media "echo chambers," consuming information that continually reinforces what they already believe.
"If you never hear the other side, you never seek the other side or hear the other side," Doctor said, the result can become "perilous."
Supporting Local News
The conversation also addressed efforts to strengthen the economic sustainability of local journalism.
Shapiro discussed proposed New Jersey legislation that would require state agencies to direct a portion of their marketing expenditures to local news organizations.
"It would be a game changer for local news in New Jersey," Shapiro said, arguing that additional advertising revenue would enable local news organizations to hire more journalists and expand coverage.
He said the proposal would redirect existing government marketing expenditures rather than require additional taxpayer funding.
"We really look upon it positively for not only the local news industry, but the state of New Jersey as a whole as well," Shapiro said.
The discussion also highlighted New Jersey's unusual media geography, situated between the New York and Philadelphia media markets, and the importance that places on dedicated local news organizations.
A Growing Responsibility for Journalists
As the discussion turned toward the next generation of journalists, Shapiro emphasized the responsibility that accompanies reporting, particularly as the number of journalists covering local government has declined.
"When I first started TAPinto, in many of our communities, when we would cover a council meeting, there'd be two or three other reporters there," Shapiro said. "Today we're the only reporters there."
That makes the work even more consequential, he said.
"That's really important, but that's also a really big responsibility, and we take it really seriously," Shapiro said.
Shapiro said consolidation has resulted in some media companies reducing local reporting or relying more heavily on aggregated content.
"When you have fewer local news providers, it's even more important that you really take what you're doing seriously," he said, calling journalists a "bulwark against the misinformation and the disinformation."
Doctor said news organizations also face the challenge of providing space for people with sharply different perspectives without contributing to greater polarization.
She said many Americans feel that their perspectives are not being heard and argued that news organizations need to find ways to include differing voices while maintaining civil discourse.
"Is there a way to find a place where people can have a civil discussion?" Doctor asked, where people can disagree and still "walk away and have a relationship."
The challenge, she said, is determining how media organizations can promote inclusion without "fanning the flames" of polarization.
The America 250 discussion concluded by returning to the relationship between journalism and civic life.
The conversation underscored a central challenge for both journalists and citizens: navigating an unprecedented abundance of information while maintaining trusted sources of factual reporting and opportunities for people with different perspectives to understand one another.
For local journalists in particular, Shapiro said that responsibility has only grown as the number of reporters covering communities has declined.
At a time when misinformation can travel around the world instantaneously, he said, producing reliable local journalism remains an essential responsibility.
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