Several new establishments opened in Parsippany this year, ranging from clothing boutiques to Italian eateries and sports-themed franchises.
Vianella Burns, Patch Staff
PARSIPPANY, NJ — As the Parsippany-Troy Hills community continues to evolve, several businesses have opened their doors in the past year, bringing new food, clothing and healthcare options to the area.
Patch is reflecting on 2023 and all that it brought to Parsippany, as it was a great year for business in the township.
Here are eight new businesses that opened in the last year.
Lo Sfizio Italian Street Food Restaurant, 77 New Road, Parsippany
Lo Sfizio Italian Street Food Restaurant, managed by Josephina and Sergio Spinosa and their son Leo, provides an authentic and comforting approach to Italian food.
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Located at 77 New Road, the eatery pays homage to Josephina's family, who immigrated to Pennsylvania and opened a chain of Italian restaurants and pizzerias outside of Philadelphia.
Lo Sifizo and its staff have stated that they are committed to providing a warm environment, a friendly face and delicious food.
Lo Sfizio will honor the authentic cuisine found in Southern Italian street food, according to Josephina, who immigrated to the United States from Naples, Italy, when she was eight years old.
One of their popular menu staples is Pizzetta Montenara.
"Pizzetta Montenara is a delicious Neapolitan street food that consists of fried pizza dough topped with tomato sauce, mozzarella cheese, and basil. It’s a popular dish in Naples, Italy, and has gained popularity worldwide. It was one of the first dishes to be put on the menu and it is my mother’s recipe," Josephina said.
You can find out more about the restaurant on its website.
Sud City Laundromat, 83B N. Beverwyck Road, Lake Hiawatha
Sud City Laundromat, which is operated by the Puzino and Holland families, is a full-service laundromat offering a variety of services.
The laundromat has 24 washers that accept both coin and mobile payments and 16 dryers that you can use at your convenience. They also have vending machines where patrons can purchase detergent, soap, snacks and drinks while they wait for their clothes.
“I’m very happy to welcome these families as they open this new location,” Mayor James Barberio said. “I’ve known the Puzino family for years and I wish them and their partner continued success!”
Sud City is open from 6 a.m. to 10:30 p.m. on Monday through Sunday. For more information, visit www.sudcitylaundry.com or call (973) 404-0898.
Social Hub by Dhaba, 1735 US-46, Parsippany
Social Hub by Dhaba, the new restaurant that replaced the previously closed Houlihan's, is a premium Indian-inspired multi-cuisine restaurant with a bar, restaurant and lounge.
Houlihan's filed for bankruptcy in November 2019 but was then bought up by Landry's Inc. for $40 million, according to Bloomberg.
The restaurant provides a one-of-a-kind dining experience with exciting food, fantastic cocktails, spirits and wines, as well as mocktails.
Social Hub By Dhaba is owned by Fine Indian Group, which owns restaurants around New York City and New Jersey. Social Hub By Dhaba is the company's tenth restaurant.
The menu at Social Hub features a wide variety of Indian dishes, from traditional favorites to modern fusion cuisine.
For example, Indian classics such as Malai butter chicken, a variety of curries, and naan, are available, as are a mix of American classics such as chicken sandwiches, burgers, pizza, and plates of pasta.
Kalaaz Indian Ethnic Wear Boutique, 1246 Rt. 46W, Parsippany
Early last spring, Mayor James Barberio cut the ribbon to officially open Kalaaz Indian Ethnic Wear Boutique at 1246 Rt. 46W in Parsippany.
According to officials, the new shopping and retail store is a one-stop shop for all your Indian clothing needs, whether for weddings, festivals, or everyday wear.
"Welcome to our township," Barberio said. "I wish you much success with your beautiful shop. Small businesses are the backbone of the local economy."
VSA Future Learning Center, 2561 Rt. 10E, Parsippany
VSA Future is a one-of-a-kind enrichment learning center in New Jersey that has been serving students since 2015. VSA Future has virtually expanded its footprint since its inception, teaching students in 30 states and internationally.
Year-round offerings at the academic center aim to challenge students beyond their classroom experiences and prepare them to be confident global citizens.
"This is such a vibrant, interactive space," Barberio said. "I wish you much success, as educating our youth is the key to our future."
The VSA Future Learning Center aims to improve students' English, math, reading and writing, vocabulary, and public speaking skills through "active learning," which includes discussion groups, practice by doing, and teaching newly acquired skills to others.
Eli’s Eatery, 2569 Rt. 10 E., Parsippany
Eli's Eatery provides customers with a one-of-a-kind culinary experience, combining the heritage of Korean cuisine with the sophistication of French cuisine.
According to the restaurant's owners, the story of Eli's Eatery began more than a quarter-century ago, when Chef Eleazar Martinez, affectionately known as Eli, and Proprietor David Oh embarked on their culinary journey together.
Their long-standing collaboration began at the acclaimed Woo Lae Oak in Soho and has since flourished. This duo has left their imprint at Bann in midtown Manhattan and Woodam in Morris Plains.
"Eli and David’s latest venture is the much-loved Eli’s Eatery in Parsippany, NJ. This restaurant has become a testament to their gastronomic prowess and their commitment to bringing joy through food," Eli's Eatery's website says.
The menu includes some Korean classics, such as the rice dish Bibimbap and Kalbijjim, which is made with braised beef short ribs. Their menu also includes some non-traditional items like hamburgers, chicken penne pasta, and a BLT.
The new restaurant is located in the Galleria Mall shopping complex at 2569 NJ-10, Morris Plains.
View the full menu.
Step Up Family Services, 239 New Road, Parsippany
Step Up Family Services offers a variety of services to the community, including in-home therapy, ABA services, outpatient counseling, social skills and other groups for families and children.
"We believe that we can help raise the bar for each child and family we work with by working together and empowering each of them to accomplish the goals they set out to reach. Whether it is social-emotional learning in the classroom or behavioral health and therapeutic services, our belief is we can step up and do it together," Step Up Family Services said.
“I welcome Dr. David Timpanaro and his team to Parsippany and wish them much success,” Barberio said “There is such a need for facilities like this one, and I believe they will be a good resource for families in need of mental health support.”
Miller's Ale House, 1721 NJ-10, Parsippany
A brand-new Miller's Ale House officially opened its doors on Dec. 26.
The new Miller's is the first in Parsippany and the second in Morris County, following the nearby Rockaway Miller's, which debuted in 2019.
According to store owners, the Parsippany restaurant brings over 100 jobs to the local community.
Miller's newest design includes indoor and outdoor seating, more than 60 TVs, a Florida Room with garage-style external walls that can be raised weather permitting, and all of the outstanding cuisine and drinks that have helped Miller's become a favorite New Jersey dining destination since 2012.
“We already have a lot of Raving Fans here in Morris County and wanted to offer a convenient second area location in Parsippany for our local fans to enjoy our famous Zingers, Mountain Melts, Captain Jack’s Buried Treasure and much more,” said Miller’s Ale House Chief Development Officer Byron Chandler.
Miller's Ale House is a sports-themed casual dining establishment with an extensive menu that includes their signature dish, Zingers & Wings, as well as house favorites like Barbeque Baby Back Ribs, Dad's Homemade Meatloaf, English Pub Fish & Chips and many more.
Click here to see the rest of their menu.