QuickChek opened a new store and gas station just off Route 10 East in East Hanover on Tuesday.
The 5,869-square-foot store will be open 24 hours a day, complete with a gas station, fresh-brewed coffee, all-day breakfast, lunch and dinner, including made-to-order subs, wraps and salads.
There's a no-fee ATM and 61 parking spaces, plus parking for two oversized vehicles and outdoor seating for 16 customers. The store is located at 235 Route 10 in East Hanover.
Customers will be able to treat themselves to pumpkin spice-flavored coffee for a limited time. You'll also be able to shop for household items like milk, juice and eggs.
There’s hot and iced coffee, and all-day breakfast items, including breakfast sandwiches with English muffins or waffles.
Rewards for customers
To celebrate the grand opening, QuickChek is offering one free cup of coffee per day for seven days starting Aug. 15 to QuickChek Rewards members at the East Hanover store.
East Hanover shoppers new to the QuickChek Rewards program get up to four weeks of special offers. Week one includes offers a free fountain drink or coffee at any size. Week two includes offers a $1 breakfast sandwich. Week three includes offers 50% off any six-inch sub. Week four includes offers 50% off any fresh snack item.
According to a press release, the store is expected to bring in between 35 to 45 new local jobs.
Related:It's not your imagination. Convenience stores are multiplying in NJ, with no end in sight
Russ Mensch, a spokesperson for QuickChek, said plans are in the works for a QuickChek in Scotch Plains towards the last quarter of 2023. There are 145 QuickChek stores in New Jersey.
QuickChek, being open 24 hours and serving freshly prepared food all day and night, helps serve people with diverse lifestyles and routines, he said.
"Nine to five doesn’t exist anymore," said Mensch. "Anyone, such as an ambulance driver getting off shift at four in the morning, can get the same sandwich as the person customizing their sandwich at four in the afternoon.”
As of late July, competitor Chester Heights, Pa.-based Wawa has 283 stores in New Jersey, mostly concentrated in South Jersey. Spokesperson Lori Bruce estimated that another nine Wawa's will open in the state this year.
But Wawa — home of the Hoagiefest and a new pizza menu — has a long way to go before it could in the convenience center wars of Morris County, where QuickChek is still king.
Each to its own
While it may seem like a lot of stores on paper, it’s really not, explained Arturo Osorio Fernandez, a management and global business professor at Rutgers University.
“If placed on a map there is a geographical pattern of service-overlap on highways and heavy traffic areas,” he said in May. “Yet you will also see that they have no real overlap. Each brand serves a different area. And there are even areas that are not served by either of them.”
Wawa “is considered to be an NJ store by locals,” Fernandez said, despite being based out of Pennsylvania, “because of its largest presence in the area.”
With QuickChek, he said, “the brand is linked to green practices and transparency, [t]hus presenting itself as a more environmentally conscious business that seeks to provide freshness and convenience.”
Daniel Munoz covers business, consumer affairs, labor and the economy for NorthJersey.com and The Record.