We haven’t been this excited since MECCA Maxima opened its Canberra Centre doors in 2017.
After months of feverish work behind extensive hoarding on Canberra Centre’s top floor, the new Australian Designer Precinct is set to be unveiled on Thursday 18 September.
And it’s bringing some of the country’s most coveted brands to the capital – not just a massive brand-new MECCA store, but also big names like July Luggage, Rebecca Vallance, Scanlan Theodore and Viktoria & Woods.
The redevelopment, which commenced earlier this year, promises to deliver a more premium and personalised shopping experience and features a curated selection of Australian fashion and beauty icons, many opening in Canberra for the very first time.
“These are some of the best brands in the country and now they’re available right here in the heart of Canberra – most for the very first time,” says Canberra Centre General Manager Gary Stewart.
“The arrival of these brands is a strong endorsement of Canberra as a retail destination, and we’re excited to give our community access to new-to-market retailers they’ve been waiting for.”
MECCA’s new Canberra Centre store will replace the existing Cosmetica and Maxima stores, offering customers an immersive and elevated beauty experience that features MECCA Apothecary, a dedicated Perfumeria, semi-private skin beds for personalised treatments, and a curated brand line-up featuring cult favourites.
July Luggage will be showcasing their sleek design and considered functionality, while celebrated Australian designer Rebecca Vallance is also joining the mix, known for her signature blend of structured tailoring, elegant silhouettes, and refined femininity.
Scanlan Theodore, a powerhouse of modern Australian fashion defined by its minimalist aesthetic, premium craftsmanship, and timeless design, and Viktoria & Woods round out the retailers opening their doors on 18 September.
Kookai will join the precinct shortly after.
To celebrate the opening, there are a whole lot of gifts on offer – be sure to get there on opening day to join the celebrations.
MECCA will be giving away a Beauty Loop gift to the first 4,000 customers to make a purchase, plus more exclusive offers, and in-store experiences.
July are treating the first 100 customers through the doors to a complimentary gift.
Viktoria & Woods is celebrating with an exclusive in-store experience. The first 30 customers will be treated to a beautiful bouquet of the brand’s signature white tulips, along with light refreshments. To further celebrate the occasion, customers will receive a $50 gift voucher with a purchase of $500 or more, or a $100 gift voucher when they spend over $1,000.
Canberra Centre is offering a special gift-with-purchase incentive across the opening weekend. Shoppers who spend $250 or more between Thursday 18 and Sunday 21 September will receive a complimentary gift valued between $20 and $400.
Sounds like our kind of party.