Published on November 11, 2025
Saudi Arabia, known for its luxury resorts along the Red Sea and in cities like Riyadh and Jeddah, is now expanding its tourism strategy. In a bold shift, the kingdom is building mid-range and budget-friendly options, focusing on attracting a broader range of visitors. The new strategy aims to offer more affordable stays for middle-class travelers and religious pilgrims visiting Mecca and Medina. The move is part of the ambitious Vision 2030 plan, which seeks to diversify Saudi Arabia’s economy and boost tourism to 150 million annual visitors by 2030. With tens of thousands of new hotel rooms and resorts set to open, including on Shebara Island, this transformation promises to reshape the tourism landscape. Whether you’re visiting for religious purposes or leisure, Saudi Arabia is set to become a top destination for all types of travelers.
Saudi Arabia’s Vision for a New Tourism Era
Saudi Arabia’s tourism ministry has revealed an ambitious plan to cater to a much larger demographic of visitors. After years of focusing on ultra-luxury resorts, the kingdom is now prioritizing mid-range and upper-middle-class tourism offerings. This change in strategy reflects the government’s efforts to tap into a more diverse market, especially those who may not be able to afford the high-end resorts that have previously dominated the Saudi tourism scene.
The most significant part of this shift is the planned opening of new resorts that will offer affordable accommodation options, especially on Shebara Island, one of the kingdom’s most beautiful and exclusive destinations. These resorts are expected to be priced far lower than the luxury $2,000-per-night options currently available. With this move, Saudi Arabia plans to widen its appeal to tourists of all budgets, enabling many more international travelers to visit.
The Expanding Religious Tourism Sector
One of the most critical areas of tourism in Saudi Arabia has always been religious tourism. The pilgrimage to Mecca and Medina, known as Hajj and Umrah, draws millions of Muslims every year. With Vision 2030, the kingdom is aiming to double the number of pilgrims visiting these holy cities, boosting the total to a staggering 30 million by the end of the decade.
This goal will be supported by a significant increase in available accommodations. Saudi Arabia plans to add tens of thousands of new hotel rooms across Mecca, Medina, and other areas frequented by religious visitors. These efforts will not only cater to religious pilgrims but also provide more diverse and budget-friendly options. This makes the kingdom even more accessible to the growing number of people seeking to undertake the pilgrimage each year.
New Visa Policies to Open Doors for Tourists
To further bolster its efforts to increase tourism, Saudi Arabia is introducing a new visa system designed to make travel to the kingdom easier, especially for residents of the Gulf Cooperation Council (GCC) countries. The new Schengen-style visa is set to launch by 2026 or 2027 and will enable visitors from neighboring countries to enter Saudi Arabia with greater convenience, encouraging short-term visits, including for both leisure and religious purposes.
This development is expected to be particularly attractive to travelers from within the region, who will now have a simpler way to access the kingdom. Whether for a holiday or a religious journey, the new visa policy will lower barriers and make Saudi Arabia a more appealing destination for those already familiar with the Gulf region.
Tips for Traveling to Saudi Arabia
For Religious Pilgrims:
For Leisure Travelers:
With its extensive plans for tourism infrastructure, accommodation expansion, and the launch of an easier visa process, Saudi Arabia is rapidly transforming into a globally significant tourism hub. The kingdom’s push for diversification away from oil dependence makes tourism a critical pillar of its future economy. This proactive approach is beginning to yield real results, with more affordable resorts and accommodations making it a viable destination for all types of travelers.
As the country continues to develop and grow, it is clear that Saudi Arabia is committed to building an inclusive tourism market that caters to visitors of all economic backgrounds. From the bustling streets of Riyadh to the serene pilgrimage sites of Mecca and Medina, Saudi Arabia offers a wealth of experiences waiting to be discovered.
Final Thoughts: The Future of Saudi Tourism
As Saudi Arabia moves forward with its Vision 2030 tourism plan, it is poised to become a global leader in attracting a diverse range of visitors. With a balanced approach that blends luxury with more affordable options, along with a focus on increasing religious tourism, the kingdom is redefining its position on the world tourism map. Whether you are coming for a religious pilgrimage or a beach vacation on the Red Sea, Saudi Arabia is set to welcome millions of new visitors in the coming years.