WINSTED — Chefs are sharpening their knives, pizzerias are firing up their ovens and 22 local kitchens are preparing prix fixe menus for the inaugural Winsted Restaurant Week that begins Friday and runs through March 29.
Your table's waiting.
The concept of offering incentives to support local restaurants was started about four years ago by Michael Ferreira, a former digital market specialist who left the corporate world and founded CT Media, a company that works with Connecticut towns to boost economic growth. He organized a Southbury Restaurant Week in 2021, an event that will be reprised beginning March 28. Woodbury-Middlebury Restaurant Week began March 12, Litchfield has one March 21-28 and Danbury is planning one in May.
“The whole idea is twofold,” Ferreira said. “One is to continue developing our brand in these areas, not only with (websites) Southbury.com and Litchfield.co, but whatever other brands we start developing regionally. But more importantly, it's also to drive or stimulate economic development within these regions.”
Winsted Restaurant Week will offer diners low prices on prix fixe menus while keeping regular offerings available, Ferreira said. Diners also will be invited to enter a free raffle for one of five prize packages worth up to $200 each in assortments of restaurant gift cards.
After the first Southbury Restaurant Week, Ferreira knew he was onto something, he said.
“We had a really good degree of success. Let's do this in other towns,” he said.
He began working with chambers of commerce, town planners and economic development commissions.
“They don't have to do any work at all,” Ferreira said. “I go out. I do most of the work. We find sponsors to help pay for the events, marketing materials, advertising, etc., and then we pull the event off.”
At the end of each event, Ferreira surveys the restaurants to learn how successful it has been.
“In the past, we have generated north of $15,000 for one particular restaurant because of Restaurant Week, which is insane,” he said. “And I know that that result is probably on the higher end, but that encourages us to continue doing this.”
He said he tries to encourage a variety of eateries to participate.
“That could be your local diner, it could be your local deli, it could be your local juice bar,” Ferreira said.
Dewees Yeager, chairman of Winsted's Economic Development Commission, said Ferreira first approached then-town planner Lance Hansen last summer with the idea of organizing a Winsted Restaurant Week.
“We picked up the ball and ran with it,” Yeager said. “It's already a major success that 22 (restaurants) have signed on board, and it's been growing enthusiasm.”
Winsted has about 30 dine-in or takeout establishments, he noted.
Yeager said Winsted's Friends of Main Street, the EDC and town officials have considered the concept for years, but for Ferreira to do the heavy lifting has made it easy.
“That's the beautiful thing is just the fact that it's focused. It means you can really bring this about in a constructive way. So that's a home run to begin with,” he said. “We hope it brings more people to our restaurants and we hope it grows excitement down the road.”
Alan Colavecchio, an EDC commissioner, said, “I think it's great for people to understand that Winsted can be a food destination. I've talked to a number of people outside the town and they had no idea. This is, I think, a collective effort to show everybody that foodies are welcome here.”
Carrie Stetson, an EDC commissioner and owner of Railway Café, a participating restaurant, said, “I love to get new people to see how great Winsted is. We get people coming from out of town all the time.”
George Noujaim is owner of Noujaim's Mediterranean Bistro, another participating restaurant and the only Middle Eastern eatery in the area. “A restaurant is a service. If you don't service your people, they're not going to come to you,” he said.
He said he does not feel he is in competition with other restaurants.
“We like to see the restaurant business in town thrive,” he said. “It's about having a destination.
Winsted Restaurant Week participating eateries
2nd Home Lounge, 524 Main St., 860-238-4500
ABC Pizza, 228 Main St., 860-379-0747
Asa's Place, 135 Main St., 860-238-7515
Beata's Cottage Bakery, 450 Main St., beatacottagebakeryQ[AT]gmail.com
China Delight, 200 New Hartford Road #16, 860-379-3467
Gilson Café & Cinema, 354 Main St., 860-379-5108
John's Import Deli, 98 North Main St., 860-379-1805
Little Red Barn Brewers, 32 Lake St., 860-238-4446
Mama Pho, 242 Main St., 860-909-1120
Mario's Tuscany Grill & Bar, 580 Main St., 860-379-7415
McGrane's On The Green, 37 Park Place West, 860-238-7828
Monaco's Ristorante, 380 Main St., 860-379-6648
Noujaim's Mediterranean Bistro, 436 Main St., 860-379-0559
Northwest Soup & Sandwich, 175 Main St., 860-238-7051
Padre's Mexican Cantina, 362 Main St., 860-738-3061
Papa's Market, 314 Main St., 860-238-7801
Railway Café, 580 Main St., 860-238-7677
Rooted Market, 406 Main St., 860-738-9222
Rowley Grill & Tap, 19 Rowley St., 860-238-4999
Shah's Halal Food, 8 S. Main St., 860-238-4025
Sophia's Pizza Restaurant, 200 New Hartford Road, 860-379-8589
The Tributary Restaurant, 19 Rowley St., 860-379-7679.
For details, including prix fixe menus and a list of sponsors, visit , then choose “Eat” on the top menu and select “Winsted Restaurant Week.”