WASHINGTON — Though he’s only watched a few episodes of “Gilmore Girls,” Blane Withers understands what fans are looking for when they come to Washington to create a “Stars Hollow” experience.
Though Stars Hollow is the fictional Connecticut town in the television show "Gilmore Girls," the towns that inspired it in Litchfield County are very much real. And for many fans of the show, those towns serve as a stand-in to have an experience the main characters Lorelai and Rory, might have — even 25 years later.
“There’s just something about reliving what they fell in love with on the screen,” said Withers, owner of Marty’s Café in Washington. “Visitors come in looking for a taste of Stars Hollow, and they find something real — neighbors catching up over coffee, regulars sitting in their seats — and the kind of warmth that doesn’t need a script… “Gilmore Girls” captures the story of small-town life. That’s the environment of the show and at Marty’s, we live it every day.”
Gilmore Girls aired in the early 2000s and followed mother-daughter relationships across three generations.
“Gilmore Girls” creator Amy Sherman-Palladino has said in interviews that the area surrounding Washington Depot was a direct inspiration for the fictional town of Stars Hollow where the show is set. Stars Hollow itself was a set on the Warners Brothers lot in California.
But over the past few years, Connecticut towns, including New Milford, Hartford and Guilford have hosted gatherings for "Gilmore Girls" fans and transformed their communities into Stars Hollow to offer fans an immersive experience — including in some cases an iconic gazebo.
Washington launched the first Gilmore Girls Fan Festival in October 2016, just in time for the show’s Netflix reboot in November 2016, "Gilmore Girls: A Year in the Life."
Nearly a decade later, Washington has become an iconic destination for generations of fans.
Over at Hickory Stick Bookstore in Washington, Fran Keilty said her shop sees “Gilmore Girls” fans every day.
"You just know who they are," she said.
While Keilty herself has only watched a few episodes of the show, she said, “I’m a fan of the fans because they’re such nice people.
Washington First Selectman Jim Brinton said the show has certainly helped the town's economy.
“It’s difficult to put a dollar figure to the impact, but from my perspective, it has all been very positive for the town,” Brinton said.
In the 2024 metrics report for Washington’s tourism website, seven of the top 10 searches for things to do in Washington involved "Gilmore Girls," according to Michelle Gorra, Washington’s economic and community development director.
“We see fans of the show visiting year-round, but fall is the most popular season,” Gorra said. “We have seen an increase in fan traffic this 25th anniversary month.”
The town's tourism site even has a “Gilmore Girls Getaway” itinerary to highlight local businesses and landmarks that share similarities with the series’ sets.
Among the locations is the Mayflower Inn & Spa where Sherman-Palladino stayed and was inspired to create the show, according to the Explore Washington CT website.
The itinerary also highlights Marty’s Café and The Po Café as places for fans to get “an authentic Luke’s Diner experience” as well as Washington Supply Company, Washington’s Green, Hickory Stick Bookshop and Washington Food Market.
While the fall is the busy season for “Gilmore Girls” fans, Lisa Stein, manager of Washington Food Market, said the market gets “a good amount” of visitors on a regular basis, sometimes in “groups of three or four” and sometimes from people who have traveled internationally to get to Washington.
“We were going to start a map, so we can tag all the people that come through, but we haven’t done that yet,” Stein said. “Everyone has different connections to the show… I feel like when they do come, they get what they’re looking for or what they had in their minds.”
Stein said visitors also ask where they should go in Washington and what they should look for while they’re visiting.
“It’s definitely been a great thing and it’s helped a lot of towns in the area,” she said.
Such towns include the neighboring New Milford, which also shares similar visual motifs to “Gilmore Girls,” including the iconic bandstand on the town green.
New Milford hosted its first “A Weekend in the Life” fan festival this past April and “A Weekend in the Life Fall Edition” festival in September, both of which offered fans three days of “Gilmore Girls”-themed events, activities and celebrity appearances.
The festival was held in various locations across town, including town hall, the library and Connecticut Sports Arena, while local businesses transformed into Stars Hollow shops for the weekend.
Among the “Stars Hollow” shops was Robertson Jewelers, which became “Stars Hollow Jewelers” for the festival with “Gilmore Girls”-themed signs placed near its jewelry displays, said Despina Sanango, a diamond specialist at Robertson Jewelers.
Throughout the year, Sanango said the jewelry store offers gazebo charms "taken after the iconic gazebo" and dragonfly jewelry — both of which are popular with "Gilmore Girls" fans.
She said the store has welcomed fans that have traveled from all over, including California, Ohio,New Jersey, the United Kingdom and Australia. During the fan festival, she said the store had a map in front of the gazebo pendants and dragonfly jewelry where visitors could indicate where they traveled from to get to New Milford.
“We expect to see those types of fans coming in, especially around the fall," Sanango said. "That is 'Gilmore Girls' season to us.”