Korean street fashion brand ACME DE LA VIE has been officially selected as the representative brand for the fashion section at the global K-content event '2025 K-Content Planet in AU,' currently taking place in Sydney, Australia.
'K-Content Planet' is a global K-content expansion project jointly hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA). The project aims to promote the overseas expansion of Korea's content industry and the global spread of K-lifestyle.
The event is being held at Carriageworks, a multi-cultural venue in Sydney, from November 2 to 8, and features leading brands and companies from various sectors, including K-POP, K-drama, K-food, and K-fashion.
For the fashion section, two brands-ACME DE LA VIE and PHENOMENON SEEPER-were selected to participate.
ACME DE LA VIE is showcasing its main collection, including short-sleeve shirts, hoodies, pants, skirts, ball caps, and bags, all featuring the brand's unique graphic sensibility and street mood. The brand is also presenting Arc Bear sticker packages and Arc Bear paper air fresheners as GWPs (gifts with purchase).
The exhibition booth is organized around signature products from each season, simultaneously highlighting the brand's signature graphic identity and practical design. The display has expanded beyond apparel to include living and accessory categories, demonstrating the potential for K-fashion to grow as a lifestyle sector.
Local visitors are experiencing the products firsthand at the booth, allowing them to appreciate the originality and quality of Korean street fashion. Throughout the event, the fashion section has consistently attracted visitors, underscoring the growing importance of Korean fashion within the K-content industry.
A representative from ACME DE LA VIE stated, "It is meaningful to participate as a representative of K-fashion at a global event centered on cultural content. Through ACME DE LA VIE's unique design identity and brand philosophy, we were able to showcase the diversity and competitiveness of Korean fashion to the local market."
This year's '2025 K-Content Planet' is being recognized as an event that demonstrates the potential for the expansion of 'K-lifestyle,' where fashion, beauty, food, and other lifestyle elements are interconnected as a single culture. ACME DE LA VIE plans to leverage this participation to further strengthen its global brand awareness and accelerate its overseas market expansion.
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