Mason Greenwood is flying just outside Madrid.
For the Spanish top-flight team Getafe, that was the plan all along. To have a rare star for the modest yet ardent crowd inside the Coliseum Alfonso Pérez to enjoy. It’s never had such a player on its hands, someone with power, pace, and potential in abundance. Now it does, and he’s one reason why Getafe is overachieving—sitting pretty in La Liga’s top half as 2023 draws to a close.
Of course, that’s only half the picture. The Greenwood-Getafe synergy marks one of the most controversial events in Spanish soccer this year. Getafe took a punt before the season, recruiting the 22-year-old on loan from Manchester United following a media-feeding frenzy. Greenwood had faced charges of attempted rape, assault and coercive behavior.—allegations he has denied. And charges that were dropped.
From a sporting point of view, it was a no-brainer. But it was a huge PR gamble, especially considering most teams were not open to signing the winger. Getafe’s strategy has seemingly been to let the noise die down after a few months. By which point, it has profited from his skills, a jersey supposedly selling more than any other player in Getafe history, and a handy 20% sell-on clause in his deal, The Athletic reports. In summary, Los Azulones have been content brushing aside any baggage.
Owning Greenwood has represented a potential problem for elite clubs, however. Real Madrid and Barcelona are magnets to big brands and have high-stakes commercial—and global fan relationships—to protect. For one, Nike—Barcelona’s kit supplier—no longer has sponsorship ties with the player, so moving to a club like Barça would have caused a headache. Getafe, more local than global and with fewer X followers than any La Liga side, doesn’t have as much to lose on that front.
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If sensing a chance to spread Getafe’s name, for the better or worse, was the club’s aim, it’s gained without spending a dollar in transfer fees. One of a cluster of Madrid area clubs, Getafe lacks the funds to compete at the top, but its competitive profile has evolved thanks to the number 12. He adds something fresh to coach José Bordalas’ bullish, limited options—a different threat to Borja Mayoral, Jaime Mata, and Juanmi Latasa in the final third. It’s a better prospect with him, even though reaching a European tournament may be a hurdle too high.
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Greenwood plays at his own pace. Double the speed of his teammates at times. He’s a turbo-charged forward with an angry, seething strike. Even the Atlético Madrid ace Antoine Griezmann revealed he and his teammates struggled to contain him in a 3-3 thriller between the sides. “We couldn’t stop him, and it cost us the game,” he remarked. Here was a performance from someone who, before the Getafe switch, hadn’t kicked a ball competitively for a year and a half.
It’s all a bizarre reality. Nobody could have imagined someone like Greenwood, developed at one of European soccer’s most glamorous names, eventually pulling the strings at a largely middle-of-the-road team on the Iberian peninsula, where English players don’t usually wash up. Fellow countryman Jude Bellingham, the man of the moment week after week, has also deflected the gaze from Greenwood’s endeavors in Spain.
Not that he and those in blue will care. Amidst this, he appears calm and focused. It’s now his team, even if the road wasn’t first supposed to lead this way. Meanwhile, Getafe is open to a permanent transfer. “Him staying with us? We will look at whatever possibility, even buying him,” club president Ángel Torres said earlier this month. In connection with the 20% sell-on bonus should he join another club, Getafe would only pay 80% of any transfer fee if he stays and commits.
If that transpires, the Greenwood experiment will have been successful—certainly through Getafe’s eyes. On the outside, it would be naïve to assume the noise and controversy around the soccer talent’s career will fully fade away. That’s what the team signed up for, after all.