MILLTOWN − A Hallmark store has opened a new "super store" format in the borough.
Norman's Hallmark has opened a 6,000-square-foot store at the Ryders Crossing Shopping Center, giving shoppers a larger selection of cards, gifts and specialty items in an expanded retail space.
The greeting card and gift retailer relocated to 378 Ryders Lane from a nearby location. The new store is among the largest in the company's portfolio.
"Ryders Crossing is an outstanding shopping destination with an accessible location and a strong mix of national retailers, including Target, Dollar Tree and Home Depot," Howard Henschel, president and CEO of Norman's Hallmark, said in a news release.
"We're excited to join the center and welcome customers to our new store, where the larger footprint allows us to offer an even wider selection of merchandise."
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Norman's Hallmark is an employee-owned company that operates 100 stores across several states.
The retailer carries Hallmark cards and Keepsake Ornaments, along with fashion accessories, books, games, stationery, home decor, specialty foods and other gift items.
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Norman's also partners with brands including Vera Bradley, Spartina 449, Life is Good, Yankee Candle, Scout Bags and David Bradley Chocolatier.
Henschel said customers will continue to see familiar employees at the new location.
"Norman's Hallmark has retained valued staff from its previous store, so customers will see some of the same friendly faces, providing the same great service they have come to expect," he said.
The company traces its roots back more than 85 years to a single storefront in Trenton. In recent years, it has expanded into Delaware and Maryland in addition to its core markets in New Jersey and Pennsylvania.
The company's growth strategy includes expanding its brick-and-mortar footprint while maintaining its e-commerce business.
In addition to cards and gifts, Norman's Hallmark offers gourmet foods, candles and exclusive Hallmark Keepsake Ornaments.
The Milltown store is expected to serve shoppers throughout the region with a broad selection of gifts and specialty items.
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This story was created by reporter Brad Wadlow, [email protected], with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. .