BELMAR, NJ — If there was ever a weekend to arrive in Belmar hungry, this is it.
Belmar’s annual Feast of San Gennaro returns this week, bringing several days of food, faith, Italian-American tradition and community celebration — with everything from a spaghetti dinner and religious procession to a cannoli-eating contest and dogs dressed in costume.
The main event takes over Main Street from 8th to 10th avenues on Saturday, September 19, from 11 a.m. to 6 p.m.Admission is free, and the borough has set Sunday, September 20, as the rain date.
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But in Belmar, San Gennaro weekend actually gets rolling a couple of days early.
On Thursday, September 17, at 6 p.m., the Borough of Belmar and Belmar Elementary School PTO will host the San Gennaro Festival Fundraiser at Taylor Pavilion.
The evening features a spaghetti dinner and awards presentation, with a suggested $10 donation covering spaghetti, bread, salad and dessert. The dinner is BYOB.
The 2026 honorees are Gary Henniger, Son of San Gennaro; Nicolette Contella, Daughter of San Gennaro; Rich Falcone, Businessman of San Gennaro; and Jenna Campfield, Businesswoman of San Gennaro.
Sponsors for this year's celebration include Sweet!, Buono Mangia, Caffe di Famiglia and La Dolce Vita.
Then, on Saturday, the celebration moves to Main Street.
The festivities will have a traditional start at 11:30 a.m. with the San Gennaro Feast Day Mass at St. Rose Church.
At approximately 12:15 p.m., the celebration heads outside for the Main Street procession, carrying the San Gennaro tradition from the church into the heart of town.
From there, Pyanoe Plaza and the surrounding stretch of Main Street become festival central, with food and craft vendors, live entertainment and plenty of Italian flavor. The festival runs until 6 p.m.
And then come the cannoli.
At 1:30 p.m., Sweet! will present its annual Cannoli Eating Contest on the main stage at Pyanoe Plaza.
The entry fee is $30 per contestant, cash only, with advance registration available at Sweet!, 702 10th Avenue, through September 18. A portion of the entry fees will be donated to the West Belmar Methodist Church Food Pantry.
The afternoon continues with a live music performance at 2 p.m., followed by a DJ set from Snacks on Vinyl at 3 p.m.
Then at 4 p.m., the competition shifts from people eating pastries to dogs wearing costumes.
The 4th Annual Cagnolino — or “Doggie” — Costume Contest takes the main stage at Pyanoe Plaza. Preregistration remains open through September 18, while day-of participants can register at the Belmar booth before 3 p.m.
Exactly how Italian does a dog have to look to win a San Gennaro costume contest? That's between the dog, its owner and the judges.
San Gennaro celebrations trace their roots to Naples and honor Saint Januarius, the patron saint of Naples. The tradition was carried to the United States by Italian immigrants and became particularly famous through New York City's Feast of San Gennaro in Little Italy, which marks its 100th annual celebration this year. (I Love NY)
Belmar's version has its own distinctly Jersey Shore character: church bells and a procession in the morning, vendors and music in the afternoon, neighbors filling Main Street — and, naturally, a competitive quantity of cannoli.
So whether you're coming for the tradition, the food, the music, the cannoli, the dogs or some combination of all five, Belmar will be putting a little bit of Italy on Main Street this weekend.
And perhaps the most important San Gennaro advice of all: come hungry.