Princeton, NJ — A few weeks ago, I had an inspiring haircut.
More accurately, I was inspired by an impending haircut for my friend Jim Constantine, principal at the planning firm of LRK, and the architect and planner for Avalon Princeton on Harrison at the Princeton Shopping Center.
I ran into Jim at the Princeton Shopping Center as he was heading to Center Barber Shop for a haircut appointment with Tony.
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Jim, who loves to gab about the “transformed” Princeton Shopping Center, suggested I write a column about the shopping center.
I balked. How boring. I write about people, not pathways, posters, and plantings. As the words blathered out of my mouth, I realized the idiocy of my statement.
Jim and I were surrounded by people of all ages, eating, drinking, walking, climbing (on playground equipment), playing a game of big chess, sunbathing in lounge chairs, reading, tablet scrolling, but most notably talking — not arguing — with one another in this community backyard environment.
In an era when disagreeing has become a national sport, the scene playing out in front of us was refreshing. The only thing missing from this picture of a backyard get-together was a barbeque grill — although there were (and still are) plenty of grilled, fried, baked, broiled, and steamed food options at the wide variety of eateries lining the rectangular-shaped yard.
For my column, however, I was seeking more – a human being, who would represent the jovial great uncle, presiding over the backyard barbecue grill. As I stared at Jim’s head, the realization popped into my head. That avuncular role is perfectly played by barber Tony Verde, who has been working at Center Barber Shop for 52 years.
When Jim formally introduced me to Tony (although I knew the legendary barber by reputation), Tony informed me that Center Barber Shop is the “only original store still operating in the center from the time it opened 72 years ago.”
According to Ryan Leeming, vice president of development for the national real estate corporation EDENS, which acquired the shopping center in 2012, "Princeton Shopping Center, built in 1954, has always been more than retail. It's a place where generations of Princetonians have gathered, built relationships, and preserved a sense of community….
“Few businesses embody that legacy better than Tony and Center Barber Shop, whose presence connects the center's rich history with its current vibrancy."
The 82-year-old Tony, who lives in Hamilton Township, has been “barbering” for 62 years, with most of those years spent at the Princeton Shopping Center.
Tony worked fulltime until 2023, when he “retired” and now works two days per week. He even owned the shop briefly from 2021 to 2023, when he sold it to the current owner, Ken Emma, a central New Jersey hairdresser professional with over 40 years of experience.
“I will never retire fully. I still have my hair, so why should I stop working?” Tony says.
“I love being a barber…. When I was growing up in Trenton, I learned the practical value of barbering as a stable trade. You’ll never starve as a barber, hair keeps growing, and you usually can leave work with money in hand through tips. Ken (the new owner) shares my love for the business. He has really invested in the business with major shop remodeling, new products, and services.
“But the best part is the barbershop culture. People come into the shop, take a seat, have a cup of coffee, and talk, sometimes about family, sometimes about the news. Conversation is always civil, even though our clients have very diverse backgrounds and professions. In the old days, we had a lot of newspapers to read. Even though times are different these days (such as fewer newspapers), the relaxed sociability of the shop still exists,” says Tony.
On those rare occasions when Tony has no customers, he reads from the Bible that he keeps at his work station. Tony links his work to faith and community service, saying, “it is what has kept me going.”
Tony’s commitment to his religion, family, and his customers is his “number one job,” but he has enjoyed a secondary job of observing the changes in the shopping center over the decades.
He has watched the center go through several facelifts, retailers, owners, natural disasters (pandemic, blizzards, floods, such as the most recent on August 27), and power outages. Even though he was not at the shopping center in the 1950s, he knows its history.
“Theodore Potts in 1950s owned the farmland (about 28 acres in Princeton Township) that is now the shopping center. He had a vision for an open-air shopping mall, and he moved on it. If I am not mistaken, this style of shopping center (non-enclosed with a courtyard) was one of only three in the entire country when it first opened. It always brought people together, even though in the beginning the center was not fancy. It was all cinderblock walls, unpainted — quite a contrast to what is there today. Nowadays, beautiful murals decorate the walls. (EDENS welcomes the Arts Council of Princeton and its public arts project murals.)
“For many years the center was owned by Comfort (George Comfort & Sons), and Comfort did a major renovation in 2007. But the biggest facelift occurred after EDENS came into the picture,” says Tony.
According to Ryan Leeming of EDENS, the Princeton Shopping Center is the perfect property for the EDENS portfolio. As a national real estate corporation, EDENS is known for owning, developing, and managing open-air, mixed-use, community-focused retail destinations throughout the country.
The center entered a new chapter in 2025, says Ryan, “with many site improvements, including a new playground, restoration of the historic clock tower, and the debut of new residences in partnership with AvalonBay Communities. . .
“The COVID-19 pandemic disrupted that vibrancy and contributed to the loss of several community-serving retailers. During the same period, EDENS learned of Princeton’s third-round affordable housing obligations and began considering how the center could address the community’s changing needs. That opportunity inspired a more complete mixed-use vision supporting residents, local businesses and community life.”
(For a full description of the Avalon/Shopping Center redevelopment plan, see Jim Constantine’s narrative that led to winning a NJ Future Smart Growth Award.)
“Through this evolution, Center Barber Shop remains a reminder of the relationships that have made Princeton Shopping Center special for more than seven decades,” says Ryan.
Tony is as happy with the changes as EDENS is happy with Center Barber Shop’s continued presence.
“I really like what EDENS has done — both with the facelift and the current mix of retailers in the shopping center. Plus, the apartments give the center a life at all hours all week long that it previously didn’t have.
“The one change that many of my customers mourn is the loss of Main Street — just a perfect restaurant, great gathering place, excellent food, reasonable prices, and a liquor license,” says Tony.
But even without Main Street, food options at the shopping center are abundant — along with lots of fitness options to work off the lots of food options.
Once you are fit, you then can utilize the center’s various health and beauty services, which may lead to purchasing a wedding gown, which may lead to purchasing baby clothes which may lead to buying tools to fix up your first home.
In addition to the shopping and professional services, the Shopping Center hosts concerts, craft and holiday fairs, children’s story hours, etc. From his perch in the barber shop, Tony is convinced that the Princeton Shopping Center now is the “best” open-air retail center in New Jersey.
One might say it is one cut above the others.