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Taking care of your Loved One Is What We Do BEST!

It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In South Brunswick Township, NJ

Home Care South Brunswick Township, NJ

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting South Brunswick Water Tower in South Brunswick Township, NJ gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in South Brunswick Township, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care South Brunswick Township, NJ

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“We hired a caregiver from Always Best Care to help my father when he was declining from Parkinson’s and his continuum of care facility said he could no longer live alone in his apartment without help.. My father was very challenging to work with as he was slipping mentally and could not seem to grasp why the caregiver was there. The manager, Carli, and the caregiver, Stephen, could not have been more skilled and compassionate given his issues. The billing practices and necessary documentation for reimbursement from his Long Teem Care company also went very well. Ultimately my Dad needed placement in skilled nursing. However, this was no fault of the caregiving company, who went out of their way to communicate with me about what was going on every day so I stayed filled in. If my Dad needs an aide in the future for an outing I will definitely contact them.”

Kharis P.
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TESTIMONIALS

“I have been a client of Always Best Care (ABC) for over 5 years. I could not have taken care of my elderly mother with out them. They always provided excellent people who I could trust in my home and with my mother who was 102 1/2 when she passed away recently. The caregivers from ABC were always on time, polite, professional, and, above all else, caring. The office team was amazing, too! They always went above and beyond (Thanks, Carli & Samantha!). Most recently when my mom had a fall and came home from the hospital on hospice, they had a game plan for her care before I did. They anticipated what our needs would be. They had people skilled in hospice care to my house within 24 hours. I could not have gotten through her passing without their support. A very special thanks to Manite & Patience. I would highly recommend ABC.”

Moira B.
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TESTIMONIALS

“For the past 6 months Always Best has provided compassionate care to my dear aunt. Our primary caregiver was outstanding.....experienced, organized, warm and kind.....she became more than a caregiver, a friend that we depended on. All the caregivers that supported us on this journey were dedicated, professional, friendly and dependable. The administrative staff at Always Best Princeton were always available to assist and support. I offer my highest recommendation of Always Best Caregivers in Princeton.”

Barbara W.
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TESTIMONIALS

“For the past 6 months Always Best has provided compassionate care to my dear aunt. Our primary caregiver was outstanding.....experienced, organized, warm and kind.....she became more than a caregiver, a friend that we depended on. All the caregivers that supported us on this journey were dedicated, professional, friendly and dependable. The administrative staff at Always Best Princeton were always available to assist and support. I offer my highest recommendation of Always Best Caregivers in Princeton.”

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TESTIMONIALS

“Always Best Care has provided us with the best caregivers. We are blessed with an outstanding caregiver, Maria, who is exceptional in every way. Our recent substitute caregiver, Elizabeth, also provided my husband with excellent care. We so appreciate the high level of expertise, skill and overall care afforded to us by these wonderful ladies.”

Gracie W.
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TESTIMONIALS

“We are so appreciative of the care and service of your team.  Mariama was a lovely caregiver, and I especially appreciated Carli's guidance throughout the process.”

Liz G.
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TESTIMONIALS

“As we wind down our trip to New Jersey both Megan and I wish to thank you personally and Always Best Care for taking care of our needs! Your professionalism and support made our experience pleasant. After having experienced three different service providers in Maryland I can say your services are above par! And Ernesta is truly supportive of Megan’s needs. She is calm, compassionate and respectful. Also your on call service is very quick to react to our changing needs!”

Megan A.
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TESTIMONIALS

“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding! And extra thanks to Carli, who always came through when we needed backup. Many thanks to the ABC team for all the care you gave to my husband Al H. through 3 years of Parkinson's suffering, and the support you gave me through a hard time.”

Ann B.
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TESTIMONIALS

“Terrific company. Management is tops. Very caring staff. I highly recommend them. The staff and management are extremely professional and caring, resulting in a very comfortable experience.”

Mark A.
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TESTIMONIALS

“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind, attentive, and provided excellent care tailored to our family’s needs. Communication was clear and supportive throughout. We’re so grateful for their compassion and professionalism. Highly recommend them for anyone seeking trusted senior home care in the area!”

Anny M.
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TESTIMONIALS

“Could not have asked for a more caring group of professionals. From care giver to support staff, they are exceptional”

Joann D.
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TESTIMONIALS

“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING ALZ AND STAGE IV PANCREATIC CANCER. QUALITY OF CARE TAKER WAS SUPERB AND RESPONSIVENESS TO CHANGING NEEDS PERFECT.”

John V.
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TESTIMONIALS

“Always best care took care of my father for about 10 years..Though my father was very lucid and managed his own care with the agency, I was at his house alot and participated in his care with the aids. They were all very caring and he kindly spoke of the owners being very attentive and offered very personalized care. They even visited him. I am very fond of many of the home health aids..they were loving and concerned. They took their job to another level. I even formed friendships with some of them. The golden years are a very delicate part of our lives. Always best care not only offered good physical care to my father, but unbounded love and compassion !!!! Thank you and he is looking down at us. I'm sure.”

Cerise N.
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TESTIMONIALS

“ABC and their amazing care givers enabled our Aunt to get her last wish was to die in her home. I can’t say enough about how ABC was able to give her a quality of life that she valued as well as provide comfort to her family knowing that she was in good hands with ABC's Caregivers. From the caregivers that always went the extra mile to the fast response we got 24x7 from folks like Carli…you were there for us!”

Stephanie S.
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TESTIMONIALS

“Mom developed an infection in the afternoon that left her too weak and disoriented to care for herself for that night. I called Always Best Care Senior Services (ABC) at the very end of the business day, asking if they could find someone for one night of 12-hour private duty care on pretty much an emergency basis. The ABC team went to work and secured a caregiver for mom within a matter of hours for an 8pm-to-8am care shift at mom's senior living community. We had worked with ABC in the past on a scheduled basis, but this experience was above and beyond the call of regular duty and it truly helped us get through a difficult and stressful episode. We would recommend ABC for any and all of your senior care needs.”

John R.
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TESTIMONIALS

“Faithful, Love, and Family.”

Toni W.
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TESTIMONIALS

“Very professional organization and sent the right aide, Sam, to help me with my father in day to day activities. Sam helps him with gait training and understands dementia care and how to handle care, the way the client needs it. I would not hesitate using this agency and Sam is excellent.”

Vinita B.
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TESTIMONIALS

“I had a great experience with the agency, Always Best Care! I am attending college, and they always provided me an aide that is helpful, considerate, and hardworking. Thank you for always providing me with an aide like Ms. Colleta!!”

Jasmine F.
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TESTIMONIALS

“Roberto took care of my husband like he was a member of his family. He was God sent; thank God for him”

Lizeth C.
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TESTIMONIALS

“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”

Taylor B.
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TESTIMONIALS

“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”

A G.
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TESTIMONIALS

“Everyone was great. I’ve come a long way due to the help of your aides. Thank you again!”

Jacqueline B.
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TESTIMONIALS

“You have a GEM in Mrs. Terry. She is worth so much more than she is paid! I miss her. Her help was timely, professional, and invaluable”

Manuel T.
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TESTIMONIALS

“Very very helpful, I was desperate when I called and that same day I had professional help. Tremendous your service”

Kevin J.
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TESTIMONIALS

“We had an exceptionally good experience with Always Best Care during my mother's illness. The management met with us and assigned caregivers almost immediately. As our needs evolved and increased, they were responsive and flexible. The caregivers were well-trained, kind, hard-working, and truly fine people whom we enjoyed having in the house.”

Eric S.
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TESTIMONIALS

“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up the good work, and be safe!”

Matthew T.
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TESTIMONIALS

“Words cannot express how grateful my family and I am for the kindness, care, and concern that was shown for my husband by the Always Best Care staff. Thank you for the exceptional attention to his comfort, as well as the wonderful insights, strength, knowledge, and emotional support you showed our entire family. Watching someone you love make the transition out of this life is a really difficult thing, and your wisdom and comfort helped us navigate this challenging time. I will always be thankful for the service you provided for him. I would also like to acknowledge the excellent care provided to my husband by Ms. Marie Louisjean. We thank Ms. Louisjean for her incredible patience, tenderness, and attention to his needs. We thank her for being such a dedicated caregiver. God has given her a very special talent and He has blessed her with a compassionate heart. I could not have asked for a more passionate group of people. May God continue to bless the Always Best Care staff as you continue to care for people in need.”

Francena R.
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TESTIMONIALS

“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They came out to his house and offered suggestions so that he would be able to get around with his walker easily. Their person took great care of my Dad. It is such a relief to my sister and I that we had someone stay with my Dad that was so reliable. I highly recommend them.”

Debbie T.
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TESTIMONIALS

“You have been outstanding in caregiving and concern for us both. We cannot thank you enough. Thanks for always being there for us in every way.”

Janet R.
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TESTIMONIALS

“Gimbert and Carmen Fernandez are very knowledgeable in the area of elder care services and how best to provide workable care solutions for aging relatives. They are well informed on current issues and available options. I speak from my own experience here and strongly recommend then and their company to anyone in need of assistance in this area. They are compassionate and caring people which is critical in their business!”

Con S.

What is Non-Medical Senior Care in South Brunswick Township, NJ?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care South Brunswick Township, NJ

Types of Elderly Care in South Brunswick Township, NJ

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care South Brunswick Township, NJ
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers South Brunswick Township, NJ
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Reichler Park in South Brunswick Township, NJ with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care South Brunswick Township, NJ
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Eno Terra Restaurant & Enoteca or visit Historic Van Liew-Suydam House, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care South Brunswick Township, NJ

Benefits of Home Care in South Brunswick Township, NJ

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in South Brunswick Township, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care South Brunswick Township, NJ

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NJ's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care South Brunswick Township, NJ

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in South Brunswick Township, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care South Brunswick Township, NJ

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers South Brunswick Township, NJ

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Ciel of Princeton
  • Complete Care at Park Place
  • Oak Woods Senior Residence
  • CareOne at East Brunswick Assisted Living
  • GoldenView Living
  • Oasis Senior Advisors Jersey Shore
Home Care South Brunswick Township, NJ

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care South Brunswick Township, NJ

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in South Brunswick Township, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care South Brunswick Township, NJ

Latest News in South Brunswick Township, NJ

South Brunswick Girls Varsity Soccer @ Monroe Township

South Brunswick Girls Varsity Soccer @ Monroe TownshipGame InfoThe South Brunswick varsity soccer team has an away conference match @ Monroe Township (NJ) on Thursday, October 15 @ 4p.MatchupGame DetailsScoring AveragesFinal12South Brunswick2.30.00.0Monroe Township0.90.00.0RankingsNew Jersey#1...

South Brunswick Girls Varsity Soccer @ Monroe Township

Game Info

The South Brunswick varsity soccer team has an away conference match @ Monroe Township (NJ) on Thursday, October 15 @ 4p.

Matchup

Game Details

Scoring Averages

Final12
South Brunswick2.30.00.0
Monroe Township0.90.00.0

Rankings

New Jersey

#138

#178

Season Recap

Overall Record

9-4-1

4-10-1

League

2-2

3-1

Non-League

7-2-1

1-9-1

Head to Head

0-0

0-0

Home

4-2-1

3-5

Away

5-2

1-5-1

Neutral

0-0

0-0

Common Opponent

3-1-1

2-5-1

Playoff

0-0

0-0

In-State

9-4-1

4-10-1

Out-of-State

0-0

0-0

Win %

.679

.300

League %

.500

.750

GF

32

13

GA

22

36

Common Opponents

Edison

2-0

1-0

Kennedy Memorial

1-0

0-0

Old Bridge

0-1

0-2

East Brunswick

0-0

1-1

Metuchen

0-0

0-2

Head-to-Head

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10/15/2026

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Picture Middlesex County Photo Contest Is Back For Fall

MIDDLESEX COUNTY, NJ — Middlesex County's Picture Middlesex County photo contest is back for fall. Residents have until Thursday, Nov. 19, to share photos and videos of life and nature around the county.A panel of judges will pick the winners. Their photos and videos will be shown at future county events and used in marketing materials."As we welcome the fall season, the Picture Middlesex County contest gives residents an opportunity to capture and share what makes this time of year so special across our County &mdas...

MIDDLESEX COUNTY, NJ — Middlesex County's Picture Middlesex County photo contest is back for fall. Residents have until Thursday, Nov. 19, to share photos and videos of life and nature around the county.

A panel of judges will pick the winners. Their photos and videos will be shown at future county events and used in marketing materials.

"As we welcome the fall season, the Picture Middlesex County contest gives residents an opportunity to capture and share what makes this time of year so special across our County — from the vibrant colors of our parks and open spaces to the traditions and community moments that bring people together," said Middlesex County Commissioner Director Ronald G. Rios.

"It is always exciting to see the County through the eyes of our residents and discover the places, people, and experiences that make this community special," Rios said. "I encourage everyone to get out, take a photo or video, and show us what fall looks like in Middlesex County."

The contest is open to amateurs and professionals of all ages. Entrants 17 and younger need a parent or guardian's consent on the entry form.

Photos and videos must be taken in Middlesex County during the contest period, which runs from Sept. 10 through Nov. 19, 2026. Each person can submit up to two photos or videos in each category. Videos must be 30 seconds or shorter.

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Once the contest ends, all eligible entries will be added to a new album on the Middlesex County Facebook page. An anonymous judging committee will review the entries and choose the winners.

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Princeton's South Brunswick Neighbors Lose a Round in Court Against Data Center, But Launch an Appeal

South Brunswick, NJ — As the data center backlash grows, several New Jersey municipalities are grappling with data center-related litigation. On August 25, one of New Jersey’s first cases went to trial.The plaintiffs, Mark and Katherine Smith, challenged the designation and planning process of South Brunswick Township, which permitted the construction of a data center on the former Princeton Nurseries site on Route 1. The Smiths own a 4-acre lot behind the emergent 700,000 square foot facility.Super...

South Brunswick, NJ — As the data center backlash grows, several New Jersey municipalities are grappling with data center-related litigation. On August 25, one of New Jersey’s first cases went to trial.

The plaintiffs, Mark and Katherine Smith, challenged the designation and planning process of South Brunswick Township, which permitted the construction of a data center on the former Princeton Nurseries site on Route 1. The Smiths own a 4-acre lot behind the emergent 700,000 square foot facility.

Superior Court Judge Christopher Rafano of Middlesex County ruled in favor of the Township, saying it had followed the correct procedures.

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But this is not the last the New Jersey courts will hear about the South Brunswick data center. Within hours of losing the case, the Smiths’ attorney, Bruce Afran, filed an appeal. Given the technical nature of data centers, the appeal could hinge on a surprisingly non-technical question: what defines an active farm?

The Smiths’ appeal accompanies a separate case they brought against the facility — and which was dismissed by Judge Rafano on August 26. Yet it amplifies the clamor of opposition emerging from neighbors and environmental groups, including the Sierra Club of New Jersey and Food & Water Watch.

The Smiths’ case is also playing out against a broadening distaste for data centers. Just two years ago, New Jersey was offering incentives to attract developers to the state. They accordingly entered communities, often with the blessing of local officials. But as agita grows about the environmental impact of data centers and the societal costs of AI, residents are rising up. South Brunswick’s data center is a case in point.

The Smiths vs South Brunswick Township

In May, 2024, the Smiths filed their complaint. The named defendants were South Brunswick Township and the data center developer, WRV Nurseries South Brunswick Owner, LLC.

Between filing and trial — 833 days in total — briefs and motions flew back and forth, a conflict of interest forced a judicial switch, and the attorneys on both sides suffered illness and loss. Meanwhile, the data center steadily rose from the ground.

On August 25 of this year, the Smiths finally had their day in court. Clutching yellow legal pads, they sat in the front row behind their attorney. Mark Smith took copious notes while Katherine Smith listened intently, occasionally whispering to the handful of supporters in the rows behind.

The trial, which took place in New Brunswick, hinged on the township’s designation of the land upon which the data center is being built. It had been labeled “an area in need of redevelopment”— a designation giving flexibility to municipalities wishing to optimize the potential of tricky pieces of land. This designation has been invoked frequently across the state, including in Princeton. To qualify, it must satisfy certain technical criteria.

The site in question had previously been the home of Princeton Nurseries, once the largest commercial nursery in the U.S. During that time, the soil had been contaminated with pesticides. In the 1980s, Princeton University purchased the land. It remained undeveloped until the university sold it to WRV in 2024.

That same year, when considering the economic potential of the site, South Brunswick officials cited the presence of wetlands, pesticide contamination, and unfavorable soil conditions as explanations for why the site had been unattractive to commercial developers. The township also noted that a tangle of title issues and public easements had contributed to its economically stagnant state. Due to these conditions, the township’s consultant noted, the land had remained vacant and unimproved. For these reasons, the criteria had been met to make it “an area in need of redevelopment."

But the Smiths said these criteria had been improperly cited.

Wetlands and public easements benefit the public, Afran argued in filings, and could not be considered a blight to the property. The clay-rich soil was a normal condition many builders face, and did not present a notable barrier. Moreover, despite township claims, the land had not been vacant prior to development. Instead, as Afran found during the discovery process, it had been continuously farmed so the then-owner, Princeton University, could claim a tax break. A farm does not count as vacant land, Afran said to the judge. Therefore, given the site did not qualify for an in-need designation, the approval process was illegitimate. The township’s permissions should be overturned.

When is a farm not a farm?

The state of agriculture is not entirely strange in the context of data centers. As deep-pocketed developers fan out across the U.S. seeking land, rural communities are facing the dilemma of immediate economic gain versus the loss of productive farmland. Closer to home, as NJ.com reports, residents in Monroe Township are concerned a data center is slated for currently vacant farmland.

But as to whether the Princeton Nurseries site counts as “farmland,” opinions diverge. Afran argued that it had been a legitimate farm, and he had the receipts to prove it. Between 2013 and 2024, when Princeton University still owned the land, Keisler Farms had rented it to grow rye, wheat and soybeans, and to harvest wood. Princeton University had also used the land to grow nursery trees and shrubs. As a result, Princeton University was able to take advantage of the Farmland Assessment program, which provides tax breaks to lands under cultivation.

However, the developer’s attorney, John DeSimone, who argued the case on behalf of both WRV and the Township, noted that case law was on the defense’s side. New Jersey farmland had been designated “an area in need of redevelopment” before. Moreover, DeSimone argued in filings, the Princeton Nurseries land had not been permanently farmed. It still qualified as vacant land, he argued, because no farm structures had been built.

“Instead, the farming has been intended solely to meet the minimally needed amount of farming under the Farm Act. The proceeds derived from the winter wheat farming are so minimal that the farmer must be paid to break even,” DeSimone wrote. He added that the farmer had only visited the land three times a year — to plant, to fertilize, and to harvest. He also called into question whether this person was truly a farmer. “The farmer functioned as a consultant, typically being paid to raise a crop that would satisfy the Farm Act for tax purposes; the farming itself was not profitable.”

Three days after the trial, Judge Rafano issued his opinion. Due to expert testimony and the land’s history of unrealized development potential, the Township had accurately cited the criteria needed for an ‘in-need’ designation, he said. Whether farmed land counts as being vacant, there was no case law saying a farm could not be deemed vacant under the redevelopment statute. Rafano dismissed the case, triggering Afran’s appeal.

(Alongside this case, Afran also represented the Smiths when challenging the decision-making process of South Brunswick Planning Board, saying the notice and approval of the site plan had been invalid. On August 26, Judge Rafano dismissed the case. In addition, Afran represented the Smiths at a July, 2025, hearing of the Delaware and Raritan Canal Commission as it considered WRV’s application for final site approval. The DRCC voted unanimously to grant the approval. Previously, the Smiths filed a suit against the Township for building a PSE&G substation on that land. Again, they were represented by Bruce Afran. They lost the case on appeal.)

Gathering headwinds

New Jersey is a build-at-risk state. Thus, despite active lawsuits, in the absence of a stay, work on the South Brunswick data center may continue. Today, the site bustles with construction activity, and the outer shell is almost complete. Yet the specific water and energy requirements of the center have not yet been stated, despite public queries, and the ultimate tenant of the site remains unknown. WRV has repeatedly ignored TAPinto Princeton’s requests for comment or clarification.

Yet like all data center developers these days, WRV faces growing community resistance — something that did not exist when they first approached South Brunswick’s planning board. Indeed, three quarters of Americans now oppose data centers, according to a Heatmap Pro poll. In New Jersey, more than 30 municipalities have banned them. On August 27, Governor Sherrill signed a bill revoking previous data center subsidies and mandated more rigorous reporting about their water and power needs. These support her four-part plan, announced in May, to address the growing impact of data centers.

WRV is on a winning streak, but the financial stakes are high. Political resistance is getting stronger. As Afran hurls a volley of legal missiles against the 700,000-square foot hulk, the idea of slingshots and giants comes to mind. No doubt the South Brunswick data center will continue to feature as a local story. But it is also part of a building national drama. Both elements are likely to play out in courtrooms and at ballot boxes for years to come.

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South Brunswick Schools Prepare for Bell-to-Bell Cellphone Restrictions

SOUTH BRUNSWICK, NJ — South Brunswick students will face new restrictions on cellphone use when they return to school this fall, as the district prepares to implement a bell-to-bell prohibition on student cellphone use beginning Sept. 1.Superintendent of Schools Dr. Bernard F. Bragen Jr. discussed the upcoming change during his report at the South Brunswick Board of Education's Aug. 20 meeting, saying district administrators and staff have been working on how the restrictions will be implemented in individual schools.&ldq...

SOUTH BRUNSWICK, NJ — South Brunswick students will face new restrictions on cellphone use when they return to school this fall, as the district prepares to implement a bell-to-bell prohibition on student cellphone use beginning Sept. 1.

Superintendent of Schools Dr. Bernard F. Bragen Jr. discussed the upcoming change during his report at the South Brunswick Board of Education's Aug. 20 meeting, saying district administrators and staff have been working on how the restrictions will be implemented in individual schools.

“The cell phone ban for all student use from bell to bell as a state enacted law is effective as of September 1,” Bragen told the board.

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As part of its Aug. 20 consent agenda, the Board of Education adopted revised Policy 5516 — Student Use of Internet-Enabled Devices on second reading. The policy was among several items approved for the 2026-27 school year.

Bragen said the district is now focusing on the practical side of implementing the restrictions.

“Our staffs and our administrative team have been working diligently to craft ... what the logistics are gonna look like at each of our buildings,” Bragen said. He added that information will be distributed to “all of our parents and our students and our staff as well.”

The superintendent also said the district plans to hold listening sessions where parents can ask questions about the new rules and how they will be enforced.

“We're gonna set up a couple of listening sessions at my level, but I'm sure our building level will do that too for our parents to have any Q and A and any things that they may, questions they may have as this is implemented,” Bragen said.

The district's preparations come as students and families get ready for the start of the 2026-27 academic year. Bragen acknowledged that adjusting to the new restrictions may take time.

“I think it's gonna be a great benefit for our students,” Bragen said. “And as with any change, sometimes there's a little, bumps in the road with the transition, and we're here to help with that.”

The cellphone policy is also part of a broader review of how students use technology in South Brunswick schools. The Aug. 20 Board of Education agenda included first readings of Policy 2363 — Student Use of Privately Owned Technology and Policy 2363.1 — Bring Your Own Device (BYOD) Responsible Use Guidelines.

Specific building-level procedures — including how devices will be handled during the school day and how individual schools will manage implementation — were not detailed during the meeting. Bragen said those logistics are being developed and will be communicated to families, students and staff.

The district is expected to provide additional information before the new restrictions take effect Sept. 1.

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