Six-minute read
WEST LONG BRANCH -- Growing up in Long Branch, Joseph DeFazio was a tinkerer with a keen sense of how equipment and components worked. And as an adult, he successfully channeled that gift into his launch of DeFazio Electric, a West Long Branch-based electrical contracting firm that's celebrating its 30th anniversary in business.
“My father Lou was a union electrician who worked for Rocky’s Electric in Long Branch, so I became very familiar with that trade, but growing up my dream was to have my own auto mechanic shop,” recalled DeFazio, 65, a West Long Branch resident. “As a kid, I had a go-kart and I always had the motor ripped apart.”
After graduating from high school and Monmouth County Vocational School, “I worked as an auto mechanic at a used car lot and then became a mechanic for Brunswick Monmouth Lanes in Long Branch and other bowling alleys in their network in the late 1970s and early 1980s,” DeFazio said.
“Monmouth Lanes was right across from Monmouth Racetrack, which was a hobby of mine, and I soon ended up working with and breeding horses and also meeting my wife Charlene, who was a groomer at Monmouth Park.”
After DeFazio and his wife married, the need for a steady job and financial security became more pressing.
“The test required to become an electrician was difficult and there was a lot of competition to get into the field, but I always knew I’d be an electrician, especially when other things weren’t working out,” DeFazio said.
Learning the trade
“I went home for dinner one night in 1987 and my dad said that they’d just signed up a new electrical contractor at his union (IBEW Local 400 in Wall) which was looking for help. I took a crash course, got some tools, and began working for the union and picking up side jobs to get experience.”
By the early 1990s, “the economy wasn’t great, the union hall was slow, and we’d just had our first daughter, so I went to school and got my electrician’s license and business permit in 1993/1994,” said DeFazio, who’d always dreamed of owning his own business.
Among his earliest customers, “Anthony’s Home Improvement in Long Branch hired me to do their electrical work and I’m very grateful to Anthony for all of the work he offered me, because it gave me the confidence to launch DeFazio Electric in 1994.”
“In 1995, The Asbury Park Press announced my new business in the newspaper when I filed papers for it, which really helped me spread the word,” DeFazio said. “Through that as well as word of mouth, ads I ran in local papers, and repeat business from former clients, I was able to grow my customer base over the years.”
Thirty years later, working on his own from a small shop on Broadway in West Long Branch, “I do some commercial work, but about 80% of my work is residential,” DeFazio said of jobs that range from electrical panel repairs and upgrades to whole-home surge protection, AC work and the installation of outlets, lighting, ceiling fans, appliances, electric vehicle (EV) charging units and more. “I also do a lot of swimming pool jobs around this time of year, including timers, new pool heaters and salt generators.”
Among his commercial clients, “I have many repeat customers, including Brott Realty and Long Branch Poultry Farm in Long Branch and Holly Crest Farm in Middletown,” DeFazio said. “I do a lot of pool work with Saffioti Pool Service in Long Branch and electrical work for the City of Long Branch and Sid Woolley LLC Contractor in Ocean Township as well as heating and AC work for California Coolers in Oceanport.”
Outside of the Jersey Shore area, DeFazio has also done major jobs at the Pentagon in Virginia, Mohegan Sun casino in Connecticut, and several Taco Bell restaurants throughout New Jersey.
As for industry trends, DeFazio said that tools and technology have come a long way in his more than 30 years in the trade.
“Manufacturers have been coming out with unbelievable products since I started,” he said. “Screw and impact guns are more powerful than ever today, lighting and other devices can be controlled right from a smartphone, and when it comes to safety, tamper-resistant plugs and ground fault interrupter (GFI) receptacles that prevent the risk of shock have been game-changers.”
Despite the bevy of cool new tools, DeFazio said that the world of electrical contracting can be a challenging one.
“There are always so many electrical vans driving by on any street and it’s a highly competitive field,” he said, adding that this reality was further compounded by the difficulties electrical contractors had getting products during the pandemic due to supply chain issues.
“You’d waste a lot of time going to different places trying to find what you needed, especially transformers, breakers and meter pans, and the cost of certain materials went through the roof,” he said of that trying period. “Things have gotten better since then, but there are still items you have to order and wait for.”
According to DeFazio, the weather can pose other problems. After years of working out in the wind and rain, he said, “you end up scheduling jobs based on the forecast.” And haggling over quotes with customers can cut into the bottom line. “It’s a fine balancing act,” DeFazio said, “but satisfaction is number one, whether your job is profitable or not.”
As DeFazio thinks back over his three decades in the field, a number of jobs stand out, especially in the days following Superstorm Sandy in 2012.
“I’ll never forget trying to get through the area to help all of the customers who’d filled up my answering machine with messages and seeing all of the trees down, services ripped apart and houses underwater, but I had to get to them,” he said. “I remember almost getting electrocuted in a house that flooded in Long Branch, and everywhere I went all of the neighbors were pleading with me to come over to their house and help them whenever they saw me working next door.”
Quality and safety
Through it all, “I’ve always just shown up and tried to do my best,” DeFazio said of his work ethic. “I never guess at this type of work because the stakes are high when energy is involved. Safety is number one and I’ve always been committed to doing quality work to the best of my ability.”
Looking ahead, “I love doing electrical service upgrades and could change out panels and circuit breakers all day, and I like pools and AC work too,” DeFazio said. “I was reluctant to start installing EV chargers at first, but they’re cool and I’m doing more and more of those now and sometimes upgrading the service with those too if it’s necessary.”
“I’ve been very fortunate in my career and have had very few callbacks,” DeFazio said of a field that he’s found extremely rewarding. “From the smallest to the most major jobs, I’m proud and appreciative of all my customers, and I’m also grateful for the lifelong support I received from my parents, family and friends.”
As for his favorite part of his profession?
“I enjoy going back to jobs I did 30 years ago and seeing my own work,” DeFazio said. “And I also love being able to fix something and knowing how happy the homeowners are going to be.”
DeFazio Electric
Location: 1048 Broadway, West Long Branch
Phone: 732-229-4879
Owner: Joseph DeFazio
Founded: 1995