Tune into "Shark Tank" next week to watch a Shore business owner pitch his high-protein dessert.
Stephen Longo of Belmar, the founder of Orka Bar, will appear on the ABC show at 10 p.m. Wednesday, Oct. 22.
The certified nutrition coach and beach volleyball player launched his frozen treat company in 2023 and produces his bars, which are made with egg whites, whey protein, light cream and dark chocolate, at the Asbury Park Food Collective, a commercial kitchen on Sewall Avenue.
“I created Orka Bar because I wanted to prove you don’t have to compromise between taste and health,”Longo said in a news release. “We’re here to bring balance back to the freezer aisle.”
According to the release, "with its 'Shark Tank' debut, Orka Bar is preparing to take the leap from an emerging startup to a national brand."
The bar, which comes in flavors like cookies and cream, vanilla bean, raspberry, chocolate mousse and mint, is currently available online and at dozens of gyms and nutrition stores in Monmouth and Ocean counties and throughout the state.
"Shark Tank" is a reality show that features entrepreneurs pitching their businesses to a panel of wealthy investors known as "Sharks."
The show's 17th season premiered in September, with investors Barbara Corcoran, Daymond John, Kevin O'Leary, Robert Herjavec, Lori Griner and Daniel Lubetzky. Guest "Sharks" this season include Kendra Scott, Michael Strahan, Alexis Ohanian, Allison Ellsworth, Fawn Weaver, Chip and Joanna Gaines, and Rashaun Williams.
Orka Bar is not the first Shore business to appear on the show. Last year, the Brick-based muscle-soothing soap company Sorsoap received a $100,000 investment from Mark Cuban, and Topsail Steamer, a family-owned seafood pot business founded in South Carolina with a location on Long Beach Island, received $350,000 from Greiner and Raising Cane's Chicken Fingers founder Todd Graves.
Earlier this year, the Rinseroo, a shower hose attachment founded by Lisa Lane of Millstone Township, received a $340,000 investment. In 2021, Michael Sweigart secured a $600,000 deal for his pet hair remover, FurZapper.
Other New Jersey companies have appeared on the show as well. Atlantic City-based Mad Mutz mozzarella sticks, co-founded by Tony Boloney's founder Mike Hauke, landed a $150,000 deal in April. In 2024, Madison-based snack company Like Air received a $300,000 investment, and Newark-based RoboBurger, a burger vending machine, landed a $1.5 million deal.
In 2022, Sunflow, a Short Hills-based customizable beach chair company, landed a $1 million investment that ultimately fell through), and in 2012, Voorhees native Aaron Krause's scratch-free Scrub Daddy sponge received $200,000.
Sarah Griesemer joined the USA TODAY NETWORK in 2003 and has been writing all things food since 2014. Send restaurant tips to [email protected], and for more Jersey Shore food news, subscribe to our weekly Jersey Shore Eats newsletter.