It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic East Brunswick Museum Corporation gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in East Brunswick, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
“I have been working for Always Best care for 1.6 years and my experience has”
“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding!”
“My working experience with Always best care has been a blessings and a life changing.”
“Terrific company. Management is tops. Very caring staff. I highly recommend them.”
“The dementia class was very helpful,I learned about it ,it was good to know.Thank you”
“I enjoyed learning and understanding the pros and cons of dementia How deal and coupe”
“Good”
“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind,”
“Could not have asked for a more caring group of professionals. From care giver to”
“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING”
“Always best care took care of my father for about 10 years..Though my father was”
“ABC and their amazing care givers enabled our Aunt to get her last wish was”
“Mom developed an infection in the afternoon that left her too weak and disoriented to”
“Faithful, Love, and Family.”
“Very professional organization and sent the right aide, Sam, to help me with my father”
“I had a great experience with the agency, Always Best Care! I am attending college,”
“Roberto took care of my husband like he was a member of his family. He”
“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”
“Everyone was great. I’ve come a long way due to the help of your aides.”
“You have a GEM in Mrs. Terry. She is worth so much more than she”
“Very very helpful, I was desperate when I called and that same day I had”
“We had an exceptionally good experience with Always Best Care during my mother's illness. The”
“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up”
“Words cannot express how grateful my family and I am for the kindness, care, and”
“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They”
“I have been working for Always Best care for 1.6 years and my experience has been nothing but amazing. Although there are some hiccups here and there with cancellation of confirmed shift but regardless, it’s been a pleasure and good experience working for the company.”
“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding! And extra thanks to Carli, who always came through when we needed backup. Many thanks to the ABC team for all the care you gave to my husband Al H. through 3 years of Parkinson's suffering, and the support you gave me through a hard time.”
“My working experience with Always best care has been a blessings and a life changing. Always best care have been a blessings also to my friends have introduce to the company”
“Terrific company. Management is tops. Very caring staff. I highly recommend them.”
“The dementia class was very helpful,I learned about it ,it was good to know.Thank you”
“I enjoyed learning and understanding the pros and cons of dementia How deal and coupe with the everyday and new behaviors How to help assist respect and enjoy every day life with clients How to help and assist with maintaining their respect. Dignity individuality their purpose of life”
“Good”
“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind, attentive, and provided excellent care tailored to our family’s needs. Communication was clear and supportive throughout. We’re so grateful for their compassion and professionalism. Highly recommend them for anyone seeking trusted senior home care in the area!”
“Could not have asked for a more caring group of professionals. From care giver to support staff, they are exceptional”
“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING ALZ AND STAGE IV PANCREATIC CANCER. QUALITY OF CARE TAKER WAS SUPERB AND RESPONSIVENESS TO CHANGING NEEDS PERFECT.”
“Always best care took care of my father for about 10 years..Though my father was very lucid and managed his own care with the agency, I was at his house alot and participated in his care with the aids. They were all very caring and he kindly spoke of the owners being very attentive and offered very personalized care. They even visited him. I am very fond of many of the home health aids..they were loving and concerned. They took their job to another level. I even formed friendships with some of them. The golden years are a very delicate part of our lives. Always best care not only offered good physical care to my father, but unbounded love and compassion !!!! Thank you and he is looking down at us. I'm sure.”
“ABC and their amazing care givers enabled our Aunt to get her last wish was to die in her home. I can’t say enough about how ABC was able to give her a quality of life that she valued as well as provide comfort to her family knowing that she was in good hands with ABC's Caregivers. From the caregivers that always went the extra mile to the fast response we got 24x7 from folks like Carli…you were there for us!”
“Mom developed an infection in the afternoon that left her too weak and disoriented to care for herself for that night. I called Always Best Care Senior Services (ABC) at the very end of the business day, asking if they could find someone for one night of 12-hour private duty care on pretty much an emergency basis. The ABC team went to work and secured a caregiver for mom within a matter of hours for an 8pm-to-8am care shift at mom's senior living community. We had worked with ABC in the past on a scheduled basis, but this experience was above and beyond the call of regular duty and it truly helped us get through a difficult and stressful episode. We would recommend ABC for any and all of your senior care needs.”
“Faithful, Love, and Family.”
“Very professional organization and sent the right aide, Sam, to help me with my father in day to day activities. Sam helps him with gait training and understands dementia care and how to handle care, the way the client needs it. I would not hesitate using this agency and Sam is excellent.”
“I had a great experience with the agency, Always Best Care! I am attending college, and they always provided me an aide that is helpful, considerate, and hardworking. Thank you for always providing me with an aide like Ms. Colleta!!”
“Roberto took care of my husband like he was a member of his family. He was God sent; thank God for him”
“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”
“Everyone was great. I’ve come a long way due to the help of your aides. Thank you again!”
“You have a GEM in Mrs. Terry. She is worth so much more than she is paid! I miss her. Her help was timely, professional, and invaluable”
“Very very helpful, I was desperate when I called and that same day I had professional help. Tremendous your service”
“We had an exceptionally good experience with Always Best Care during my mother's illness. The management met with us and assigned caregivers almost immediately. As our needs evolved and increased, they were responsive and flexible. The caregivers were well-trained, kind, hard-working, and truly fine people whom we enjoyed having in the house.”
“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up the good work, and be safe!”
“Words cannot express how grateful my family and I am for the kindness, care, and concern that was shown for my husband by the Always Best Care staff. Thank you for the exceptional attention to his comfort, as well as the wonderful insights, strength, knowledge, and emotional support you showed our entire family. Watching someone you love make the transition out of this life is a really difficult thing, and your wisdom and comfort helped us navigate this challenging time. I will always be thankful for the service you provided for him. I would also like to acknowledge the excellent care provided to my husband by Ms. Marie Louisjean. We thank Ms. Louisjean for her incredible patience, tenderness, and attention to his needs. We thank her for being such a dedicated caregiver. God has given her a very special talent and He has blessed her with a compassionate heart. I could not have asked for a more passionate group of people. May God continue to bless the Always Best Care staff as you continue to care for people in need.”
“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They came out to his house and offered suggestions so that he would be able to get around with his walker easily. Their person took great care of my Dad. It is such a relief to my sister and I that we had someone stay with my Dad that was so reliable. I highly recommend them.”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Great Oak Park with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Orchid Fine Asian Cuisine or visit Museum at Buccleuch Mansion, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in East Brunswick, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in East Brunswick, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in East Brunswick, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year. EAST BRUNSWICK, NJ – The East Brunswick Board of Education recently gave the community an update on the superintendent search.The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year, with an effective date of February 2026.In a brief message, Board President Heather Guas thanked the community for participating in focus groups and community-wid...
EAST BRUNSWICK, NJ – The East Brunswick Board of Education recently gave the community an update on the superintendent search.
The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year, with an effective date of February 2026.
In a brief message, Board President Heather Guas thanked the community for participating in focus groups and community-wide surveys, saying local “voices have helped shape a clear and thoughtful leadership profile that reflects the priorities and values of our East Brunswick community.”
“We are grateful for the time, insights, and care you brought to this process. Your voice was heard, and your input truly matters. It ensures that the search for our next superintendent is guided by what matters most to our students, families, staff, and community—and that the final selection will reflect our continued deep commitment to the strong traditions of excellence in academics, athletics, and the arts, while advancing a future that supports the success and well-being of every learner in the East Brunswick Public Schools,” Guas said.
The BOE had earlier approved the appointment of Hazard Young Attea Associates (HYA) to lead the superintendent search. Four search firms had applied, and the Board interviewed all four firms. The BOE zeroed in on HYA, as it has more experience in identifying quality education executives than any other firm in the industry, having assisted Boards with successful selections in more than 1,600 searches with student enrollment ranging from less than 500 students to upwards of 640,00 students.
William Adams, Monica Browne, and Stacey McNally-Adams will serve as lead consultants for the East Brunswick search.
The candidate application and recruitment process is currently on, with an application deadline set for Aug. 1. The tentative start date for the new superintendent is Dec. 1.
EAST BRUNSWICK – The Brunswick Square Mall, the site of a yeast factory for Anheuser Busch and a former bus depot could all be sites for affordable housing under a plan approved by the Township Council.The three sites could help the township satisfy its goal to provide 296 affordable housing units...
EAST BRUNSWICK – The Brunswick Square Mall, the site of a yeast factory for Anheuser Busch and a former bus depot could all be sites for affordable housing under a plan approved by the Township Council.
The three sites could help the township satisfy its goal to provide 296 affordable housing units over the next 10 years.
The three major sites are:
Only a portion of the site is targeted for residential development with the number of family rental units to be determined "in discussion with the developer to achieve a mutually beneficial plan."
The plan says that it is "anticipated" the redevelopment plan will be prepared to reflect the mixed-use development with an affordable housing component.
The site is adjacent to Arisa's existing multi-family project where 63 apartments have already been constructed, including 20 affordable units, as part of a previous round of affordable housing goals.
The plan calls for the housing on the site to be 100% affordable with townhouses and stacked flats.
The township acquired the property through foreclosure in 1998.
The plan also originally called for 30-50 affordable units on the 6.8-acre tract that houses the Eighteen Lumberyard, Plaza Hill medical office building and township-owned property on Route 18 and Arthur Street, but that proposal has been dropped.
Planner Kate Keller told the Council that the site "is no longer considered to present a realistic opportunity at this time and will be replaced."
One option, which has not been formalized, would potentially be Ferris Farms on Cranbury Road where 30 townhomes have already been proposed.
Email: [email protected]
Susan Loyer covers Middlesex County and more for MyCentralJersey.com. To get unlimited access to her work, please subscribe or activate your digital account today.
EAST BRUNSWICK – A popular family-friendly site, Red Robin is set to close on June 22.As reported in March, Red Robin is closing up to 70 locations in the next five years due to financial challenges and a strategy to improve overall business performance. The first 10 to 15 closures are expected this year.But the township's Red Robin closure has more to do with redevelopment plans than with the corporation's closure plans.According to Maurice Zekaria, owner of Paramount Realty, he asked Red Robin to terminate the le...
EAST BRUNSWICK – A popular family-friendly site, Red Robin is set to close on June 22.
As reported in March, Red Robin is closing up to 70 locations in the next five years due to financial challenges and a strategy to improve overall business performance. The first 10 to 15 closures are expected this year.
But the township's Red Robin closure has more to do with redevelopment plans than with the corporation's closure plans.
According to Maurice Zekaria, owner of Paramount Realty, he asked Red Robin to terminate the lease.
The restaurant, located next to Barnes and Noble inside the Brunswick Square Mall on Route 18, opened on Aug. 7, 2017. Most recently, Bar Louie, the restaurant next door to Red Robin, abruptly shut its doors in March.
"That was all part of our plan," Zekaria said, noting the restaurant still had several years left on the lease. "That was not their plan. That was my plan. We negotiated a settlement of termination so that they can leave early. We needed their space. We needed the Bar Louie space which we got back thankfully. We need all these spaces to do what we want with the redevelopment of the mall. We asked them and worked out an early termination."
It is a coincidence that Red Robin is looking to close stores as part of their own restructuring plan, Zekaria said.
While Red Robin company has not released a list of specific locations on the chopping block, New Jersey has 12 Red Robin locations with three in the Central Jersey area − East Brunswick, South Plainfield and Woodbridge. The South Plainfield and Woodbridge sites do not appear to be closing at this time.
Shutting the underperforming restaurants, which had store-level operating losses of $6 million, will help the chain reinvest in the system and pay down debt.
Red Robin's total revenues for 2024 are $1.25 billion, a decrease of $54.5 million when compared to 2023, according to a February earnings release. Red Robin's net loss was $77.5 million in 2024, compared to a net loss of $21.2 million in 2023, the company said.
In April, Red Robin announced a leadership transition with then-President/CEO G.J. Hart to step down and then-Chairman David A. Pace appointed as his successor.
The future of the mall is bright, said Mayor Brad Cohen, when asked about the Red Robin closure.
"The area is under redevelopment and there is a greater plan to redefine the retail and entertainment at the mall," Cohen said. "We are certain that when announced, folks will be very happy."
In March, the East Brunswick Township Council designated Brunswick Square Mall and neighboring properties as a condemnation redevelopment area. The designation is part of a larger plan to revitalize the Route 18 corridor, Cohen said.
Paramount Realty, owner of the 754,299-square-foot mall built in 1973, had requested the township to consider it for redevelopment, Cohen said. They purchased the site in November 2023.
The township plans to transform the area into a hub for recreation, entertainment, and services.
Besides the mall itself, the redevelopment area includes standalone properties Olive Garden, Firestone Complete Auto Care service center and Habit Burger, as well as a one-story retail building, which is home to a pawn/cash for gold shop, pharmacy and cigar store.
email:[email protected]
Cheryl Makin is an award-winning feature, news and education reporter forMyCentralJersey.com, part of the USA Today Network. Contact: [email protected] or@CherylMakin. To get unlimited access, please subscribe or activate your digital account today.
EditorMaureen BerzokContactTAPintoEast BrunswickYour Neighborhood News Online...
EditorMaureen Berzok
TAPintoEast BrunswickYour Neighborhood News Online
By TAPinto East Brunswick
Published June 16, 2025 at 1:00 AM
EAST BRUNSWICK, NJ - Start planning now! The East Brunswick Public Schools have released the 2025/26 school year calendar. See attached!
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Each roadway will be protected under a 5-year moratorium on non-emergency excavations to preserve pavement quality and public safety. MIDDLESEX COUNTY, NJ — Middlesex County is making significant strides toward its Vision Zero goal—eliminating all traffic-related fatalities and serious injuries—through its 2025 Road Resurfacing Program.Under this program, several East Brunswick roads will be paved, resurfaced and repaired this summer.The County will repair nearly 40 roadways and public areas across 19...
MIDDLESEX COUNTY, NJ — Middlesex County is making significant strides toward its Vision Zero goal—eliminating all traffic-related fatalities and serious injuries—through its 2025 Road Resurfacing Program.
Under this program, several East Brunswick roads will be paved, resurfaced and repaired this summer.
The County will repair nearly 40 roadways and public areas across 19 municipalities, improving safety, reducing long-term maintenance costs, and enhancing the quality of life for residents and visitors who travel on County roads.
Here are the East Brunswick roads under repair this summer:
Led by the Middlesex County Department of Transportation, the initiative is grounded in data-driven assessments of traffic patterns, road conditions, and infrastructure needs. It includes resurfacing key roadways, park roads, and parking lots as part of the County’s comprehensive Vision Zero Action Plan.
“Maintaining and modernizing our infrastructure is essential to delivering on our promise of safe, efficient, and accessible roadways,” Middlesex County Commissioner Director Ronald G. Rios said.
“The 2025 resurfacing program is a direct investment in public safety and quality of life—one that supports economic activity and ensures our transportation network is ready to meet current and future demands.”
Middlesex County Commissioner Charles Kenny, Chair of the Transportation Committee said the upgrades not only improve the driving experience but also extend the lifespan of roadways and reduce the need for future repairs.
Following resurfacing, each roadway will be protected under a five-year moratorium on non-emergency excavations to preserve pavement quality and public safety.
All public utilities and property owners were given a 45-day window from April 17, 2025, to complete any planned underground work prior to paving. Once a road is resurfaced, no non-emergency work will be permitted without express authorization from the County Engineer and Director of Public Works.
This infrastructure project supports Middlesex County’s broader Vision Zero strategy, which includes public education campaigns like “60 to Zero”— a new initiative targeting distracted driving, the region’s leading cause of traffic fatalities. To learn more about the Vision Zero Action Plan or take the safety pledge, visit discovermiddlesex.com/VisionZero.
To learn more about Middlesex County’s initiatives and infrastructure investments, visit middlesexcountynj.gov.
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